Soap
MaybeReturns run at only 0.4% of orders. But demand is soft, at +2.5% this quarter, so Soap is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 445 Beauty niches · +10 vs the category median of 5161
- Market size
- $735K/yr793K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 88 sellers
Flapen Score
Soap against its category
The dotted line is the Beauty average. Past it, Soap is stronger. Inside it, weaker.
Market
The Soap market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Soap 793K times last year and spent an estimated $735K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $735K a year.
- Searches, last 12 months
- 793K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $735Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- soap233K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $1.35 to $60.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $15.95 that is $32K to $40K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $1.35–$60.76
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $32K–$40K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #216 within Beauty. It carries 1,640 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #216in Beauty
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,640per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DOVE Moisturising Soap Bar Nourishing formula for all skin types Original With moisturising cream 125g (Pack of 4)
- Price
- $18.57
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 7y ago

Cinthol Bar Soap 99.9% Germ Protection Lime (With Deodarant) 175G - (Pack Of 4) Green
- Price
- $7.05
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 5y ago

Dove Beauty Cream Bar White 160g
- Price
- $6.23
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 7y ago

DOVE Beauty Cream Soap Bar for all skin types Pink bar with moisturizing cream 125g Pack of 4
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 1,475
- Age
- 7y ago

LUX Bar Soap for flaw-less skin Lily with Vitamin C E and Glycerine 120g x 6
- Price
- $12.09
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 6y ago
Trending
90-day click momentum
Dove Beauty Bar Gentle Skin Cleanser Moisturizing for Gentle Soft Skin Care Original Made With 1/4 Moisturizing Cream 3.75 oz 6 Bars
- Price
- $42.24
- Rating
- 4.8/5
- Reviews
- 19,217
- Age
- 13y ago

Dove Beauty Cream Bar Solid Beauty Soap Original Moisturizing Effect 90G X4 Piece
- Price
- $27.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Dove Beauty Cream Bar White 160g
- Price
- $6.23
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 7y ago

DOVE MEN+CARE Cleansing Bar Relax 4in1 for Hair Body Face & Shaving with Eucalyptus and Cedar Oil 141g
- Price
- $14.50
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago

Dove Sensitive Skin Beauty Bar Unscented & Fragrance-Free Hypo-Allergenic Gentle Cleansing For Sensitive Skin - 90g Bars Pack Of 3 (270g Total)
- Price
- $28.57
- Rating
- 4.8/5
- Reviews
- 18,531
- Age
- 13y ago
Newest
by launch date
Dove Beauty Cream Bar Solid Beauty Soap Original Moisturizing Effect 90G X4 Piece
- Price
- $27.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

DOVE MEN+CARE Cleansing Bar Relax 4in1 for Hair Body Face & Shaving with Eucalyptus and Cedar Oil 141g
- Price
- $14.50
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago

Dove Beauty Cream Bar Soap Value Pack 4 x 125 g
- Price
- $19.16
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3y ago

Dettol Sensitive Bathing Soap Lavender & White Musk Scent 120g x 4
- Price
- $11.91
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 4y ago

Dettol Cool Bathing Soap Menthol & Eucalyptus Scent 120g x 4
- Price
- $11.29
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
88
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
11%
- Dove41%
- Dettol20%
- LUX10%
- Cinthol9%
- Dove Men+Care5%
- Himalaya4%
- Open — no brand owns it (9 brands, 11%)
Demand
Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soap233K/yr
- dove soap185K/yr
- soap bar86K/yr
- dettol soap40K/yr
- صابون جسم33K/yr
- lux soap33K/yr
- dove soap bar20K/yr
- cinthol soap24K/yr
- صابون20K/yr
- bar soap20K/yr
Reviews and returns
What reviews say buyers love and hate about Soap
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap questions
Answered from the same tracked data.









