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Soap

Maybe

Returns run at only 0.4% of orders. But demand is soft, at +2.5% this quarter, so Soap is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 445 Beauty niches · +10 vs the category median of 51
Market size
$735K/yr793K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
40%top-5 click share · 15 brands · 88 sellers

Flapen Score

Soap against its category

The dotted line is the Beauty average. Past it, Soap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Soap 793K times last year and spent an estimated $735K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $735K a year.

Searches, last 12 months
793K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
5.8%
Market size, estimated
$735Ka year
Peak month
November1.5× the quietest month
Top search term
soap233K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $1.35 to $60.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $15.95 that is $32K to $40K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$1.35–$60.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$40K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #216 within Beauty. It carries 1,640 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#216in Beauty
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,640per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

88

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

11%

  • Dove41%
  • Dettol20%
  • LUX10%
  • Cinthol9%
  • Dove Men+Care5%
  • Himalaya4%
  • Open — no brand owns it (9 brands, 11%)

Demand

Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soap233K/yr
  • dove soap185K/yr
  • soap bar86K/yr
  • dettol soap40K/yr
  • صابون جسم33K/yr
  • lux soap33K/yr
  • dove soap bar20K/yr
  • cinthol soap24K/yr
  • صابون20K/yr
  • bar soap20K/yr

Reviews and returns

What reviews say buyers love and hate about Soap

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “يشم”
38%of negative reviews mention “يشم”
0.4%of orders come back
“Bad smell”
A buyer, on “يشم”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soap questions

Answered from the same tracked data.