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Skincare Set

Fail

Shoppers spend only $48K a year here, so Skincare Set is a Fail.

Flapen Score
46
46 / 100
Ranks 322 of 445 Beauty niches · −5 vs the category median of 51
Market size
$48K/yr63K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
40%top-5 click share · 15 brands · 75 sellers

Flapen Score

Skincare Set against its category

The dotted line is the Beauty average. Past it, Skincare Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skincare Set market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Skincare Set 63K times last year and spent an estimated $48K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.2%
Market size, estimated
$48Ka year
Top search term
skincare set29K searches a year

02 · Price

A sale here is worth $65.52.

Listings sell for $65.52 on average, from $23.51 to $151.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $65.52 that is $0 to $7K a year per listing.

Average price
$65.52inside the $15 to $100 sweet spot
Price range
$23.51–$151.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #36 within Beauty. It carries 1,957 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
95%
Out of stock, average day
8.7%
Average rank
#36in Beauty
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,957per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Skincare Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

75

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

15%

  • LAIKOU33%
  • SKIN100426%
  • The Ordinary11%
  • ANUA5%
  • e.l.f.5%
  • COSRX5%
  • Open — no brand owns it (9 brands, 15%)

Demand

Skincare Set search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Skincare Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skincare set29K/yr
  • skin care set23K/yr
  • korean skincare set11K/yr

Reviews and returns

What reviews say buyers love and hate about Skincare Set

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “حالة المنتج”
1.2%of orders come back
“Looks like it was used or opened before”
A buyer, on “حالة المنتج”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Skincare Set questions

Answered from the same tracked data.