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Shea Butter

Maybe

The products selling today average only 3.6★. But shoppers spend only $102K a year here, so Shea Butter is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 445 Beauty niches · +9 vs the category median of 51
Market size
$102K/yr86K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
49%top-5 click share · 19 brands · 69 sellers

Flapen Score

Shea Butter against its category

The dotted line is the Beauty average. Past it, Shea Butter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shea Butter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Shea Butter 86K times last year and spent an estimated $102K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
2.5%
Market size, estimated
$102Ka year
Peak month
May1.3× the quietest month
Top search term
shea buter35K searches a year

02 · Price

A sale here is worth $48.06.

Listings sell for $48.06 on average, from $19.98 to $94.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $48.06 that is $0 to $5K a year per listing.

Average price
$48.06inside the $15 to $100 sweet spot
Price range
$19.98–$94.47
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #77 within Beauty. It carries 2,209 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
96%
Out of stock, average day
11.5%
Average rank
#77in Beauty
Average rating
3.65 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,209per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Shea Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

69

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

34%

  • NOW21%
  • paiya organics19%
  • Natural Forever8%
  • LBOYLOVE8%
  • SHEA ORGINAL6%
  • Yellow Brick Road5%

Demand

Shea Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shea Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shea buter35K/yr
  • shea butter31K/yr
  • زبدة الشيا11K/yr
  • زبدة شيا4K/yr
  • زبده الشيا4K/yr

Reviews and returns

What reviews say buyers love and hate about Shea Butter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
25%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.4%of orders come back
“Not 100% shea butter. This is not 100% shea butter.”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shea Butter questions

Answered from the same tracked data.