Shea Butter
MaybeThe products selling today average only 3.6★. But shoppers spend only $102K a year here, so Shea Butter is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 445 Beauty niches · +9 vs the category median of 5160
- Market size
- $102K/yr86K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 49%top-5 click share · 19 brands · 69 sellers
Flapen Score
Shea Butter against its category
The dotted line is the Beauty average. Past it, Shea Butter is stronger. Inside it, weaker.
Market
The Shea Butter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Shea Butter 86K times last year and spent an estimated $102K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $102Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- shea buter35K searches a year
02 · Price
A sale here is worth $48.06.
Listings sell for $48.06 on average, from $19.98 to $94.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $48.06 that is $0 to $5K a year per listing.
- Average price
- $48.06inside the $15 to $100 sweet spot
- Price range
- $19.98–$94.47
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #77 within Beauty. It carries 2,209 reviews at 3.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 11.5%
- Average rank
- #77in Beauty
- Average rating
- 3.65 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,209per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Shea Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NOW Solutions Organic Shea Butter | Certified Organic Pure Emollient for Deep Moisturizing Skin Softening & Sealing Moisture in Dry Skin Elbows Knees Feet & Scalp | 7 oz (207 ml)
- Price
- $42.68
- Rating
- 4.2/5
- Reviews
- 5,203
- Age
- 13y ago

Paiya Organics 200gm Raw Unrefined Organic Shea Butter For Skin Face Hair & Stretch Marks
- Price
- $34.38
- Rating
- 3.9/5
- Reviews
- 297
- Age
- 5y ago

Paiya Organics Raw Unrefined Organic Shea Butter For Skin Face Hair Stretch Marks 100gm
- Price
- $23.45
- Rating
- 3.8/5
- Reviews
- 747
- Age
- 5y ago

Shea Orginal100% Pure & Natural African Raw Unrefined Shea Butter for Hair & Skin Care (16oz) زبدة الشيا الخام الأفريقية الطبيعية غير المكررة
- Price
- $44.70
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 2y ago

Yellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)
- Price
- $92.94
- Rating
- 4.7/5
- Reviews
- 28,856
- Age
- 10y ago
Trending
90-day click momentum
Shea de Afrique 100% Pure African Shea Butter Raw & Unrefined Natural Moisturiser for Skin Hair & Body Deep Hydration & Nourishment Soft Creamy Texture From Ghana-150g
- Price
- $36.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

LBOYLOVE Unrefined African Shea Butter 100% Pure & Natural Moisturizing Body Butter for Dry Skin Stretch Marks Hair & Face Care Raw Ivory Grade A Shea Butter (Crude Degummed)
- Price
- $38.32
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

ALMEKAQUZ Pure Organic Shea Butter Raw Unrefined Body & Face Butter 100% Natural Vitamin A E & F - Long-Lasting Hydration for Dry Skin Hair Care 8 oz
- Price
- $39.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

LBOYLOVE African Shea Butter 4.2oz Ivory Grade A Pure Natural Raw & Unrefined Body Butter with vitamins A E & F for Dry and Cracked Skin - Moisturizing Shea Butter - Deep Nourishing Body Hair
- Price
- $34.55
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

Nurifi 1KG Organic Shea Butter Unrefined - 100% Pure Raw & Natural - Soil Association Certified - by
- Price
- $94.47
- Rating
- 4.4/5
- Reviews
- 4,517
- Age
- 3y ago
Newest
by launch date
Shea de Afrique 100% Pure African Shea Butter Raw & Unrefined Natural Moisturiser for Skin Hair & Body Deep Hydration & Nourishment Soft Creamy Texture From Ghana-150g
- Price
- $36.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

LBOYLOVE Unrefined African Shea Butter 100% Pure & Natural Moisturizing Body Butter for Dry Skin Stretch Marks Hair & Face Care Raw Ivory Grade A Shea Butter (Crude Degummed)
- Price
- $38.32
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

LBOYLOVE African Shea Butter 4.2oz Ivory Grade A Pure Natural Raw & Unrefined Body Butter with vitamins A E & F for Dry and Cracked Skin - Moisturizing Shea Butter - Deep Nourishing Body Hair
- Price
- $34.55
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

ALMEKAQUZ Pure Organic Shea Butter Raw Unrefined Body & Face Butter 100% Natural Vitamin A E & F - Long-Lasting Hydration for Dry Skin Hair Care 8 oz
- Price
- $39.78
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Elegant Shea Butter Body Butter| 150ML | Hydrating & Moisturizing For Dry and Very Dry Skin Vegan and Cruelty Free
- Price
- $19.98
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
69
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
34%
- NOW21%
- paiya organics19%
- Natural Forever8%
- LBOYLOVE8%
- SHEA ORGINAL6%
- Yellow Brick Road5%
Demand
Shea Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shea Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shea buter35K/yr
- shea butter31K/yr
- زبدة الشيا11K/yr
- زبدة شيا4K/yr
- زبده الشيا4K/yr
Reviews and returns
What reviews say buyers love and hate about Shea Butter
We read the reviews and the return reasons for every product selling here.
“Not 100% shea butter. This is not 100% shea butter.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shea Butter questions
Answered from the same tracked data.









