Shampoo and Conditioner
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 96% of clicks, so Shampoo and Conditioner is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 445 Beauty niches · +11 vs the category median of 5162
- Market size
- $1.3M/yr973K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 35%top-5 click share · 8 brands · 61 sellers
Flapen Score
Shampoo and Conditioner against its category
The dotted line is the Beauty average. Past it, Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Shampoo and Conditioner 973K times last year and spent an estimated $1.3M. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 973K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $1.3Ma year
- Peak month
- May1.7× the quietest month
- Top search term
- shampoo and conditioner289K searches a year
02 · Price
A sale here is worth $31.42.
Listings sell for $31.42 on average, from $7.97 to $115.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $31.42 that is $39K to $47K a year per listing.
- Average price
- $31.42inside the $15 to $100 sweet spot
- Price range
- $7.97–$115.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $39K–$47K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #640 within Beauty. It carries 1,860 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #640in Beauty
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,860per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Elvive Hyaluron Moisture Hydrating Shampoo 400ml + Conditioner 360ml for Frizzy & Dehydrated Hair
- Price
- $18.61
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 2y ago
LOreal Paris Elvive Full Resist Shampoo 400ml + Conditioner 360ml For Weak & Fragile Hair
- Price
- $18.41
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago
LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths -200ml
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 2y ago
LOréal Paris Elvive Extraordinary Oil Shampoo 400ml + Conditioner 360 ml - for Normal to Dry Hair
- Price
- $18.09
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago
LOréal Professionnel Absolut Repair Shampoo Sulfate Free Shampoo for Dry and Damaged Hair Repair Shampoo for Soft and Shiny Hair With Omega 9 and Protein SERIE EXPERT 300ml
- Price
- $84.07
- Rating
- 4.3/5
- Reviews
- 7,766
- Age
- 5y ago
Trending
90-day click momentum
Herbal Essences Argan Oil of Morocco Shampoo to Cleanse and Repair Hair 850ml New Size
- Price
- $27.17
- Rating
- 4.4/5
- Reviews
- 2,664
- Age
- 4mo ago
Herbal Essences Sulfate Free Potent Aloe Vera + Avocado Oil Curl Hydrating Shampoo and Conditioner Multi-Color 400ml
- Price
- $29.81
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 3y ago
Herbal Essences Sulfate-Free Color Protect Shampoo and Conditioner with Certified Pure Antioxidant-Rich Grapeseed 400ml+400ml
- Price
- $29.72
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago
LOréal Paris Elvive Extraordinary Oil Shampoo 400ml + Conditioner 360 ml - for Normal to Dry Hair
- Price
- $18.09
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago
LOreal Paris Elvive Glycolic Gloss Shampoo 3% Smoothing Complex with Glycolic Acid 400 ml
- Price
- $17.14
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 1y ago
Newest
by launch dateHerbal Essences Argan Oil of Morocco Shampoo to Cleanse and Repair Hair 850ml New Size
- Price
- $27.17
- Rating
- 4.4/5
- Reviews
- 2,664
- Age
- 4mo ago
LOreal Paris Elvive Glycolic Gloss Shampoo 3% Smoothing Complex with Glycolic Acid 400 ml
- Price
- $17.14
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 1y ago
Herbal Essences Sulfate-Free Color Protect Shampoo and Conditioner with Certified Pure Antioxidant-Rich Grapeseed 400ml+400ml
- Price
- $29.72
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago
LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths -200ml
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 2y ago
LOréal Paris LOREAL Elvive Hyaluron Pure Shampoo For Oily Scalp & Dehydrated Lengths 600ml
- Price
- $17.39
- Rating
- 4.4/5
- Reviews
- 534
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
2%
- L'Oreal Paris54%
- Herbal Essences23%
- Dove9%
- L'Oréal Professionnel Paris8%
- OGX3%
- Garnier1%
- Open — no brand owns it (2 brands, 2%)
Demand
Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo and conditioner289K/yr
- loreal shampoo184K/yr
- loreal shampoo and conditioner111K/yr
- herbal essence shampoo100K/yr
- elvive shampoo45K/yr
- elvive32K/yr
- شامبو لوريال22K/yr
- dove shampoo and conditioner set21K/yr
- loreal elvive21K/yr
- elvive shampoo and conditioner27K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Dry the hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner questions
Answered from the same tracked data.