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Setting Spray

Maybe

Products sell for $37.70 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Setting Spray is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 445 Beauty niches · +9 vs the category median of 51
Market size
$415K/yr720K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
28%top-5 click share · 15 brands · 73 sellers

Flapen Score

Setting Spray against its category

The dotted line is the Beauty average. Past it, Setting Spray is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Setting Spray market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Setting Spray 720K times last year and spent an estimated $415K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
1.5%
Market size, estimated
$415Ka year
Peak month
June3.3× the quietest month
Top search term
nyx312K searches a year

02 · Price

A sale here is worth $37.70.

Listings sell for $37.70 on average, from $14.42 to $167.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $37.70 that is $4K to $9K a year per listing.

Average price
$37.70inside the $15 to $100 sweet spot
Price range
$14.42–$167.56
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #32 within Beauty. It carries 15,207 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#32in Beauty
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
15,207per listing
Listings tracked
60

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
49 months

Products

Top Setting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

73

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

10%

  • NYX PROFESSIONAL MAKEUP67%
  • L'Oreal Paris12%
  • Catrice Cosmetics3%
  • TIRTIR3%
  • SHEGLAM2%
  • MAYBELLINE2%
  • Open — no brand owns it (9 brands, 10%)

Demand

Setting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Setting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx312K/yr
  • setting spray129K/yr
  • nyx professional makeup129K/yr
  • loreal setting spray21K/yr
  • مثبت مكياج19K/yr
  • setting spray makeup20K/yr
  • nyx setting spray13K/yr
  • fixing spray9K/yr
  • makeup setting spray13K/yr
  • ان واي اكس بروفشنال ميكاب10K/yr

Reviews and returns

What reviews say buyers love and hate about Setting Spray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
24%of negative reviews mention “لون”
1.1%of orders come back
“too dark for me”
A buyer, on “لون”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Setting Spray questions

Answered from the same tracked data.