setting spray
Worth a lookShows a sweet-spot price point ($37.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$37.70avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$415K$415K/yr · 720K searches
Price range
Good$14.42–$167.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,206.92avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, setting spray is a $415K/yr Amazon United Arab Emirates market (720K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
setting spray market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $566K–$754K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.4%
- Avg brand age
- 49 months
- Avg seller age
- 73 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
73
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
28%
Top 20: 64%
Open market
10%
- NYX PROFESSIONAL MAKEUP67%
- L'Oreal Paris12%
- Catrice Cosmetics3%
- TIRTIR3%
- SHEGLAM2%
- MAYBELLINE2%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×
Top setting spray search terms
- nyx312K/yr
- setting spray129K/yr
- nyx professional makeup129K/yr
- loreal setting spray21K/yr
- مثبت مكياج19K/yr
- setting spray makeup20K/yr
- nyx setting spray13K/yr
- fixing spray9K/yr
- makeup setting spray13K/yr
- ان واي اكس بروفشنال ميكاب10K/yr
Top setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup The Face Glue Setting Spray Makeup Setting Spray Upto 24 Hours Makeup Wear Light-Weight & Long- wear Transfer-Resistant & Waterproof 60 ml
NYX PROFESSIONAL MAKEUP$32.534.4★4,393 rev
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
L'Oreal Paris$63.484.4★11,843 rev
LOréal Paris LOreal Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 Fl Oz
L'Oreal Paris$47.914.4★7,852 rev
NYX Professional Makeup | Dewy Finish Lightweight and Extends Makeup Wear Up to 16 hours Makeup Long Lasting Setting Spray - 02 Dewy Finish 60 ml
NYX PROFESSIONAL MAKEUP$29.664.2★19,040 rev
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Booming Pigment Fade and Transfer-Resistant Blush Up to 12 Hours Make Up Wear Vegan Formula - For The Butta
NYX PROFESSIONAL MAKEUP$28.554.2★12,269 rev
Newest
by launch date
NYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Cheeky Cherry
NYX PROFESSIONAL MAKEUP$35.611,433 rev
TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
TIRTIR$56.565,277 rev
NYX Professional Makeup Smushy Matte Lip Balm Soft Diffused Color Matte Finish Snuggle SZN
NYX PROFESSIONAL MAKEUP$31.925,799 rev
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
L'Oreal Paris$63.4811,843 rev
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant U Butta Werk
NYX PROFESSIONAL MAKEUP$51.222,092 rev
Trending
90-day click momentum
NYX Professional Makeup Buttermelt Blush Powder Blush up to 12 H Wear Fade & Transfer Resistant My Butta Half.
NYX PROFESSIONAL MAKEUP$29.484.2★
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
L'Oreal Paris$63.484.4★
NYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Cheeky Cherry
NYX PROFESSIONAL MAKEUP$35.614.4★
TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
TIRTIR$56.564.4★
NYX PROFESSIONAL MAKEUP PRO FIX STICK CORRECTING CONCEALER - DARK PEACH
NYX PROFESSIONAL MAKEUP$32.224.2★
What buyers say about setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“Gives a nice subtle glow”
“Superb shade”
“Its very hydrating”
“Perfect for my mix skin type”
“Long lasting”
“It's a game changer for my oily skin”
“This is really good for its price”
“easy to apply”
“Its smell good”
What buyers complain about
“too dark for me”
“Low quality”
“Too small”
“Smell different”
“Not worth the price”
“It turned out to be completely dried out”
“it was used before as the cap of product have liquid stain on”
“Doesn't really have an impactful effect on the makeup”
“Rash on my face”
“not waterproof”
Top return reasons
Common questions
- Is setting spray profitable to sell on Amazon United Arab Emirates?
- The niche generates $415K/yr across 60 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the setting spray niche?
- 15 brands and 73 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in setting spray?
- Top complaints mined from reviews: لون, الجودة الشاملة, الحجم الكلي. The return rate is 1.1%.
- When does demand for setting spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.3× the quietest.
- What does it cost to enter the setting spray niche?
- Listings span $14.42–$167.56; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 15,207 reviews — the moat a new listing must climb.