serum
Worth a lookShows a sweet-spot price point ($41.03 avg), but a deep review moat (10,511 avg reviews) keeps it on the watch list.
Avg price
Incredible$41.03avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$16.56–$114.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$357K$357K/yr · 367K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,510.97avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, serum is a $357K/yr Amazon United Arab Emirates market (367K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
serum market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $328K–$410K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 69 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
128
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
15%
- Beauty of Joseon34%
- medicube22%
- Minimalist10%
- EQQUALBERRY6%
- The Ordinary6%
- ANUA6%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top serum search terms
- serum79K/yr
- face serum71K/yr
- serum for face60K/yr
- سيروم للوجه28K/yr
- beauty of joseon serum25K/yr
- serum for face korean18K/yr
- face serum women17K/yr
- glow serum11K/yr
- سيروم13K/yr
- hydrating serum8K/yr
Top serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
Beauty of Joseon$33.834.3★9,253 rev
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
medicube$39.754.4★18,120 rev
Beauty of Joseon Glow Serum Propolis and Niacinamide for Radiant Skin Uneven Tone for All Skin Type Moisturizing Hydrating Korean Skincare for Men and Women 30ml 1 fl.oz
Beauty of Joseon$32.484.2★4,125 rev
EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
EQQUALBERRY$55.724.3★15,057 rev
medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
medicube$32.244.6★3,429 rev
Newest
by launch date
Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone Korean Skin Care 60ml 2 Fl.Oz
Beauty of Joseon$114.89558 rev
EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
EQQUALBERRY$55.7215,057 rev
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Sensitive skin Hyaluronic Acid Niacinamide Spot Care Natural Color Vegan Korean Skincare (30ml/ 1.01 fl oz.)
ANUA$44.255,191 rev
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
medicube$39.7518,120 rev
EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid
EQQUALBERRY$53.707,380 rev
Trending
90-day click momentumBeauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
Beauty of Joseon$33.834.3★
Minimalist 2% Hyaluronic Acid Serum for Dry & Dehydrated Skin| Multi-Level Hydration Plumping Glow Boost Skin Barrier Support with Vitamin B5 |Suitable for All Skin Types
Minimalist$40.464.3★
COSRX 6 x Peptide Collagen Booster Toner Serum 150 ml / 5.07 Fl.Oz Skin Renewal Boosting Facial Essence Niacinamide & Hyaluronic Acid for All Skin Types Korean Skincare Paraben Free
COSRX$48.904.6★
Minimalist Vitamin C 16% Face Serum with Ferulic Acid & Vitamin E | Advanced Skin Brightening & Anti-Aging |Potent Antioxidant for Sun Damage & Dark Spots|86% Pure Ethyl Ascorbic Acid Fullerene|30 ml
Minimalist$38.564.1★
medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
medicube$32.244.6★
What buyers say about serum
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Its been really good for my very sensitive skin”
“Very smooth”
“Good value for money”
“Glow”
“moisturizes the skin”
“good for dry skin”
“the results are amazing”
“Smells amazing”
“effective”
What buyers complain about
“Allergic Reaction”
“Little bit sticky”
“Bad smell”
“Not hydrating”
“It didnt give any glow”
“the texture is very watery”
“made my skin break out”
“This product is not for my type of skin”
“Too thin and burn the skin”
“My pigmentation has reduced visibly”
Top return reasons
Common questions
- Is serum profitable to sell on Amazon United Arab Emirates?
- The niche generates $357K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the serum niche?
- 14 brands and 128 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in serum?
- Top complaints mined from reviews: الحساسية, الالتصاق, يشم. The return rate is 1.1%.
- When does demand for serum peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the serum niche?
- Listings span $16.56–$114.89; the average listing price is $41.03 (sweet spot $15–$100). The average incumbent carries 10,511 reviews — the moat a new listing must climb.