Serum
MaybeProducts sell for $41.03 on average, inside the sweet spot. But the average product has 10,511 reviews to catch up to, so Serum is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 445 Beauty niches · +3 vs the category median of 5154
- Market size
- $357K/yr367K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 128 sellers
Flapen Score
Serum against its category
The dotted line is the Beauty average. Past it, Serum is stronger. Inside it, weaker.
Market
The Serum market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Serum 367K times last year and spent an estimated $357K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $357Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- serum79K searches a year
02 · Price
A sale here is worth $41.03.
Listings sell for $41.03 on average, from $16.56 to $114.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.03 that is $4K to $10K a year per listing.
- Average price
- $41.03inside the $15 to $100 sweet spot
- Price range
- $16.56–$114.89
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Beauty. It carries 10,511 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Beauty
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 10,511per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
- Price
- $33.83
- Rating
- 4.3/5
- Reviews
- 9,253
- Age
- 4y ago

medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago

Beauty of Joseon Glow Serum Propolis and Niacinamide for Radiant Skin Uneven Tone for All Skin Type Moisturizing Hydrating Korean Skincare for Men and Women 30ml 1 fl.oz
- Price
- $32.48
- Rating
- 4.2/5
- Reviews
- 4,125
- Age
- 6y ago

EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
- Price
- $55.72
- Rating
- 4.3/5
- Reviews
- 15,057
- Age
- 1y ago

medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
- Price
- $32.24
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 6y ago
Trending
90-day click momentum
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
- Price
- $33.83
- Rating
- 4.3/5
- Reviews
- 9,253
- Age
- 4y ago

Minimalist 2% Hyaluronic Acid Serum for Dry & Dehydrated Skin| Multi-Level Hydration Plumping Glow Boost Skin Barrier Support with Vitamin B5 |Suitable for All Skin Types
- Price
- $40.46
- Rating
- 4.3/5
- Reviews
- 7,589
- Age
- 5y ago

COSRX 6 x Peptide Collagen Booster Toner Serum 150 ml / 5.07 Fl.Oz Skin Renewal Boosting Facial Essence Niacinamide & Hyaluronic Acid for All Skin Types Korean Skincare Paraben Free
- Price
- $48.90
- Rating
- 4.6/5
- Reviews
- 12,021
- Age
- 2y ago

Minimalist Vitamin C 16% Face Serum with Ferulic Acid & Vitamin E | Advanced Skin Brightening & Anti-Aging |Potent Antioxidant for Sun Damage & Dark Spots|86% Pure Ethyl Ascorbic Acid Fullerene|30 ml
- Price
- $38.56
- Rating
- 4.1/5
- Reviews
- 8,546
- Age
- 4y ago

medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
- Price
- $32.24
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 6y ago
Newest
by launch date
Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone Korean Skin Care 60ml 2 Fl.Oz
- Price
- $114.89
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 1y ago

EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
- Price
- $55.72
- Rating
- 4.3/5
- Reviews
- 15,057
- Age
- 1y ago

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Sensitive skin Hyaluronic Acid Niacinamide Spot Care Natural Color Vegan Korean Skincare (30ml/ 1.01 fl oz.)
- Price
- $44.25
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 1y ago

medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago

EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid
- Price
- $53.70
- Rating
- 4.4/5
- Reviews
- 7,380
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
128
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
15%
- Beauty of Joseon34%
- medicube22%
- Minimalist10%
- EQQUALBERRY6%
- The Ordinary6%
- ANUA6%
- Open — no brand owns it (8 brands, 15%)
Demand
Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serum79K/yr
- face serum71K/yr
- serum for face60K/yr
- سيروم للوجه28K/yr
- beauty of joseon serum25K/yr
- serum for face korean18K/yr
- face serum women17K/yr
- glow serum11K/yr
- سيروم13K/yr
- hydrating serum8K/yr
Reviews and returns
What reviews say buyers love and hate about Serum
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serum questions
Answered from the same tracked data.









