Serum
Serum shows a sweet-spot price point ($41.03 avg), but a deep review moat (10,511 avg reviews) keeps it on the watch list.
Flapen Score
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Is Serum profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Serum is a $357K/yr Amazon United Arab Emirates market (367K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.8% over the last 90 days and 2.4% of searches end in a purchase.
$357K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
- Price
- $33.83
- Rating
- 4.3/5
- Reviews
- 9,253
- Age
- 4y ago
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago
Beauty of Joseon Glow Serum Propolis and Niacinamide for Radiant Skin Uneven Tone for All Skin Type Moisturizing Hydrating Korean Skincare for Men and Women 30ml 1 fl.oz
- Price
- $32.48
- Rating
- 4.2/5
- Reviews
- 4,125
- Age
- 6y ago
EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
- Price
- $55.72
- Rating
- 4.3/5
- Reviews
- 15,057
- Age
- 1y ago
medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
- Price
- $32.24
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 6y ago
Trending
90-day click momentumBeauty of Joseon Glow Deep Serum Rice Alpha-Arbutin Face Serum for Dark Spot Discoloration Correction for Uneven Dull Skin Tone Daily Korean Skin Care for Men and Women 30ml
- Price
- $33.83
- Rating
- 4.3/5
- Reviews
- 9,253
- Age
- 4y ago
Minimalist 2% Hyaluronic Acid Serum for Dry & Dehydrated Skin| Multi-Level Hydration Plumping Glow Boost Skin Barrier Support with Vitamin B5 |Suitable for All Skin Types
- Price
- $40.46
- Rating
- 4.3/5
- Reviews
- 7,589
- Age
- 5y ago
COSRX 6 x Peptide Collagen Booster Toner Serum 150 ml / 5.07 Fl.Oz Skin Renewal Boosting Facial Essence Niacinamide & Hyaluronic Acid for All Skin Types Korean Skincare Paraben Free
- Price
- $48.90
- Rating
- 4.6/5
- Reviews
- 12,021
- Age
- 2y ago
Minimalist Vitamin C 16% Face Serum with Ferulic Acid & Vitamin E | Advanced Skin Brightening & Anti-Aging |Potent Antioxidant for Sun Damage & Dark Spots|86% Pure Ethyl Ascorbic Acid Fullerene|30 ml
- Price
- $38.56
- Rating
- 4.1/5
- Reviews
- 8,546
- Age
- 4y ago
medicube Triple Collagen Serum 1.85 fl.oz - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinamide and Hyaluronic Acid - Korean Skincare
- Price
- $32.24
- Rating
- 4.6/5
- Reviews
- 3,429
- Age
- 6y ago
Newest
by launch date
Beauty of Joseon Glow Serum Propolis and Niacinamide Hydrating Facial Soothing Moisturizer for Irritated Uneven Skin Tone Korean Skin Care 60ml 2 Fl.Oz
- Price
- $114.89
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 1y ago
EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid Hydrating Radiance-Support
- Price
- $55.72
- Rating
- 4.3/5
- Reviews
- 15,057
- Age
- 1y ago
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Sensitive skin Hyaluronic Acid Niacinamide Spot Care Natural Color Vegan Korean Skincare (30ml/ 1.01 fl oz.)
- Price
- $44.25
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 1y ago
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago
EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid
- Price
- $53.70
- Rating
- 4.4/5
- Reviews
- 7,380
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
128
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
15%
- Beauty of Joseon34%
- medicube22%
- Minimalist10%
- EQQUALBERRY6%
- The Ordinary6%
- ANUA6%
- Open — no brand owns it (8 brands, 15%)
Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.6×
Top Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- serum79K/yr
- face serum71K/yr
- serum for face60K/yr
- سيروم للوجه28K/yr
- beauty of joseon serum25K/yr
- serum for face korean18K/yr
- face serum women17K/yr
- glow serum11K/yr
- سيروم13K/yr
- hydrating serum8K/yr
What reviews say buyers love and hate about Serum
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent product”
“Its been really good for my very sensitive skin”
“Very smooth”
“Good value for money”
“Glow”
What buyers complain about
68% of reviews“Allergic Reaction”
“Little bit sticky”
“Bad smell”
“Not hydrating”
“It didnt give any glow”
Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
