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Serum

Maybe

Products sell for $41.03 on average, inside the sweet spot. But the average product has 10,511 reviews to catch up to, so Serum is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Market size
$357K/yr367K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 128 sellers

Flapen Score

Serum against its category

The dotted line is the Beauty average. Past it, Serum is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Serum 367K times last year and spent an estimated $357K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.4%
Market size, estimated
$357Ka year
Peak month
February1.6× the quietest month
Top search term
serum79K searches a year

02 · Price

A sale here is worth $41.03.

Listings sell for $41.03 on average, from $16.56 to $114.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $41.03 that is $4K to $10K a year per listing.

Average price
$41.03inside the $15 to $100 sweet spot
Price range
$16.56–$114.89
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Beauty. It carries 10,511 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Beauty
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,511per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$71K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

128

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

15%

  • Beauty of Joseon34%
  • medicube22%
  • Minimalist10%
  • EQQUALBERRY6%
  • The Ordinary6%
  • ANUA6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serum79K/yr
  • face serum71K/yr
  • serum for face60K/yr
  • سيروم للوجه28K/yr
  • beauty of joseon serum25K/yr
  • serum for face korean18K/yr
  • face serum women17K/yr
  • glow serum11K/yr
  • سيروم13K/yr
  • hydrating serum8K/yr

Reviews and returns

What reviews say buyers love and hate about Serum

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
13%of negative reviews mention “الحساسية”
1.1%of orders come back
“Allergic Reaction”
A buyer, on “الحساسية”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Serum questions

Answered from the same tracked data.