scrunchies
Worth a lookShows a sweet-spot price point ($29.29 avg), but a small market ($67K/yr) keeps it on the watch list.
Avg price
Incredible$29.29avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$4.56–$97.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,346.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 58K searches
According to Flapen's Amazon United Arab Emirates niche tracking, scrunchies is a $67K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
scrunchies market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $73K–$88K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 47%
- Out of stock
- 14.9%
- Avg brand age
- 36 months
- Avg seller age
- 83 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
65
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
30%
- Lolalet22%
- MOFEINI15%
- Ivyu12%
- SOWUGI9%
- BeeVines7%
- PIDOUDOU6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top scrunchies search terms
- scrunchies16K/yr
- silk scrunchies11K/yr
- scrunchies for women10K/yr
- hair scrunchies6K/yr
- silk hair tie6K/yr
- scrunchie5K/yr
- satin scrunchies4K/yr
Top scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lolalet 6 Pack Scrunchies for Hair Hair Scrunchies for Women Girls Soft Satin Scrunchy for Sleeping Big Sleep Tie Scrunchie with Elastic Hair Bands for Thick Thin Fine Curly Hair -Style A
Lolalet$23.364.4★6,514 rev
MOFEINI 6 Pcs Silk Hair Scrunchies Soft & Comfortable Small Silk Scrunchy Skinny Hair Ties Bows Ropes Elastics Ponytail Holders for Women Girls Hair Accessories
MOFEINI$9.814.2★4,541 rev
Ivyu Silk Scrunchies Black Satin Hair Ties for Women - Small Hair Ties Scrunchy for Women Thick Hair Cute Soft Slip Mini Hair Elastics Ponytail Holder for Curly Hair No Damage Hairties Gift for Girls
Ivyu$13.604.5★2,523 rev
60 Pack Satin Scrunchies BeeVines Satin Silk Scrunchies for Hair Silky Curly Hair Ties for Women Hair Ties Ropes for Teens Girls Scrunchies Pack
BeeVines$36.854.6★18,529 rev
SOWUGI 5PCS Hair Silk Scrunchies Satin Elastic Hair Bands Scrunchy Hair Ties Ropes Scrunchie
SOWUGI$14.724.2★37 rev
Newest
by launch date
5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
Mozune$46.9527 rev
3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
Mozune$46.7427 rev
12 Silk Hair Ties for Women Satin Hair Ties for All Hair Types and Textures Wrinkle-Free Hair Ties for Girls Perfect for Day or Night
Generic$4.56346 rev
9 Pack Satin Hair Scrunchies Soft Silk Hair Ties for Women No-Dent Sleep Scrunchies Comfortable Hair Bands for Thick & Thin Hair
Lonimia$26.332 rev
Silklo Silk Scrunchies 100% Pure Mulberry Hair Ties 22 Momme Anti Hair Loss No Breakage Anti Crease No Frizz Accessories Elastic Band for Women Girls Care 4Pcs (Emerald)
Silklo$60.9365 rev
Trending
90-day click momentum3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
Mozune$46.744.8★
5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
Mozune$46.954.9★
PIDOUDOU 2 Pcs Large Size White Color Scrunchies for Women Hair Elastic Bands
PIDOUDOU$11.794.6★
Softspot Satin Scrunchies for Women and Girls Pack of 4 Medium Size Soft Hair Ties for All Hair Types (White)
Softspot$24.965.0★
PIDOUDOU 2 Pcs Black Color Large Size Scrunchies for Hair Women Hair Elastic Bands: 2 Black
PIDOUDOU$13.864.6★
What buyers say about scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality n nice product”
“Very convenient and purposeful”
“They live up to expectations”
“It is so soft”
“these hair ties are really good”
“Very comfortable”
What buyers complain about
“Low quality”
“unfortunately it tears quite quickly after only a few uses”
“They smell bad”
“Perfect for long hair for sleeping time”
Top return reasons
Common questions
- Is scrunchies profitable to sell on Amazon United Arab Emirates?
- The niche generates $67K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the scrunchies niche?
- 20 brands and 65 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in scrunchies?
- Top complaints mined from reviews: الجودة الشاملة, متانة, يشم. The return rate is 1.2%.
- When does demand for scrunchies peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the scrunchies niche?
- Listings span $4.56–$97.73; the average listing price is $29.29 (sweet spot $15–$100). The average incumbent carries 4,347 reviews — the moat a new listing must climb.