Scrunchies
MaybeProducts sell for $29.29 on average, inside the sweet spot. But shoppers spend only $67K a year here, so Scrunchies is a Maybe.
- Flapen Score
- 50 / 100Ranks 247 of 445 Beauty niches · −1 vs the category median of 5150
- Market size
- $67K/yr58K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 65 sellers
Flapen Score
Scrunchies against its category
The dotted line is the Beauty average. Past it, Scrunchies is stronger. Inside it, weaker.
Market
The Scrunchies market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Scrunchies 58K times last year and spent an estimated $67K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $67Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- scrunchies16K searches a year
02 · Price
A sale here is worth $29.29.
Listings sell for $29.29 on average, from $4.56 to $97.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.29 that is $0 to $3K a year per listing.
- Average price
- $29.29inside the $15 to $100 sweet spot
- Price range
- $4.56–$97.73
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #97 within Beauty. It carries 4,347 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 97%
- Out of stock, average day
- 14.9%
- Average rank
- #97in Beauty
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,347per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Scrunchies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lolalet 6 Pack Scrunchies for Hair Hair Scrunchies for Women Girls Soft Satin Scrunchy for Sleeping Big Sleep Tie Scrunchie with Elastic Hair Bands for Thick Thin Fine Curly Hair -Style A
- Price
- $23.36
- Rating
- 4.4/5
- Reviews
- 6,514
- Age
- 4y ago

MOFEINI 6 Pcs Silk Hair Scrunchies Soft & Comfortable Small Silk Scrunchy Skinny Hair Ties Bows Ropes Elastics Ponytail Holders for Women Girls Hair Accessories
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 4,541
- Age
- 6y ago

Ivyu Silk Scrunchies Black Satin Hair Ties for Women - Small Hair Ties Scrunchy for Women Thick Hair Cute Soft Slip Mini Hair Elastics Ponytail Holder for Curly Hair No Damage Hairties Gift for Girls
- Price
- $13.60
- Rating
- 4.5/5
- Reviews
- 2,523
- Age
- 5y ago

60 Pack Satin Scrunchies BeeVines Satin Silk Scrunchies for Hair Silky Curly Hair Ties for Women Hair Ties Ropes for Teens Girls Scrunchies Pack
- Price
- $36.85
- Rating
- 4.6/5
- Reviews
- 18,529
- Age
- 6y ago

SOWUGI 5PCS Hair Silk Scrunchies Satin Elastic Hair Bands Scrunchy Hair Ties Ropes Scrunchie
- Price
- $14.72
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4y ago
Trending
90-day click momentum
3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
- Price
- $46.74
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 3mo ago

5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
- Price
- $46.95
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago

PIDOUDOU 2 Pcs Large Size White Color Scrunchies for Women Hair Elastic Bands
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago

Softspot Satin Scrunchies for Women and Girls Pack of 4 Medium Size Soft Hair Ties for All Hair Types (White)
- Price
- $24.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

PIDOUDOU 2 Pcs Black Color Large Size Scrunchies for Hair Women Hair Elastic Bands: 2 Black
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago
Newest
by launch date
5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
- Price
- $46.95
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago

3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
- Price
- $46.74
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 3mo ago

12 Silk Hair Ties for Women Satin Hair Ties for All Hair Types and Textures Wrinkle-Free Hair Ties for Girls Perfect for Day or Night
- Price
- $4.56
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 1y ago

9 Pack Satin Hair Scrunchies Soft Silk Hair Ties for Women No-Dent Sleep Scrunchies Comfortable Hair Bands for Thick & Thin Hair
- Price
- $26.33
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Silklo Silk Scrunchies 100% Pure Mulberry Hair Ties 22 Momme Anti Hair Loss No Breakage Anti Crease No Frizz Accessories Elastic Band for Women Girls Care 4Pcs (Emerald)
- Price
- $60.93
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
65
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
30%
- Lolalet22%
- MOFEINI15%
- Ivyu12%
- SOWUGI9%
- BeeVines7%
- PIDOUDOU6%
Demand
Scrunchies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Scrunchies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrunchies16K/yr
- silk scrunchies11K/yr
- scrunchies for women10K/yr
- hair scrunchies6K/yr
- silk hair tie6K/yr
- scrunchie5K/yr
- satin scrunchies4K/yr
Reviews and returns
What reviews say buyers love and hate about Scrunchies
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrunchies questions
Answered from the same tracked data.









