Scrunchies
Scrunchies shows a sweet-spot price point ($29.29 avg), but a small market ($67K/yr) keeps it on the watch list.
Flapen Score
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Is Scrunchies profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Scrunchies is a $67K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Scrunchies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.9% over the last 90 days and 4.0% of searches end in a purchase.
$67K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lolalet 6 Pack Scrunchies for Hair Hair Scrunchies for Women Girls Soft Satin Scrunchy for Sleeping Big Sleep Tie Scrunchie with Elastic Hair Bands for Thick Thin Fine Curly Hair -Style A
- Price
- $23.36
- Rating
- 4.4/5
- Reviews
- 6,514
- Age
- 4y ago
MOFEINI 6 Pcs Silk Hair Scrunchies Soft & Comfortable Small Silk Scrunchy Skinny Hair Ties Bows Ropes Elastics Ponytail Holders for Women Girls Hair Accessories
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 4,541
- Age
- 6y ago
Ivyu Silk Scrunchies Black Satin Hair Ties for Women - Small Hair Ties Scrunchy for Women Thick Hair Cute Soft Slip Mini Hair Elastics Ponytail Holder for Curly Hair No Damage Hairties Gift for Girls
- Price
- $13.60
- Rating
- 4.5/5
- Reviews
- 2,523
- Age
- 5y ago
60 Pack Satin Scrunchies BeeVines Satin Silk Scrunchies for Hair Silky Curly Hair Ties for Women Hair Ties Ropes for Teens Girls Scrunchies Pack
- Price
- $36.85
- Rating
- 4.6/5
- Reviews
- 18,529
- Age
- 6y ago
SOWUGI 5PCS Hair Silk Scrunchies Satin Elastic Hair Bands Scrunchy Hair Ties Ropes Scrunchie
- Price
- $14.72
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4y ago
Trending
90-day click momentum
3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
- Price
- $46.74
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 3mo ago
5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
- Price
- $46.95
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago
PIDOUDOU 2 Pcs Large Size White Color Scrunchies for Women Hair Elastic Bands
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago
Softspot Satin Scrunchies for Women and Girls Pack of 4 Medium Size Soft Hair Ties for All Hair Types (White)
- Price
- $24.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
PIDOUDOU 2 Pcs Black Color Large Size Scrunchies for Hair Women Hair Elastic Bands: 2 Black
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 6y ago
Newest
by launch date5Pcs Pure Silk Hair Scrunchies 100% Mulberry Silk 22-Momme Soft Skinny Hair Ties No Crease Frizz-Free No Snagging Lightweight Elastic Small Scrunchy for Women and Girls (Multicolor A)
- Price
- $46.95
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago
3 Pack Pure Silk Scrunchies 22 Momme Smooth Soft Hair Ties No Crease Frizz and Breakage Protection for Curly Thick or Delicate Hair Gentle Elastic Ponytail Holders (Black+Brown+Light Champagne)
- Price
- $46.74
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 3mo ago
12 Silk Hair Ties for Women Satin Hair Ties for All Hair Types and Textures Wrinkle-Free Hair Ties for Girls Perfect for Day or Night
- Price
- $4.56
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 1y ago
9 Pack Satin Hair Scrunchies Soft Silk Hair Ties for Women No-Dent Sleep Scrunchies Comfortable Hair Bands for Thick & Thin Hair
- Price
- $26.33
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Silklo Silk Scrunchies 100% Pure Mulberry Hair Ties 22 Momme Anti Hair Loss No Breakage Anti Crease No Frizz Accessories Elastic Band for Women Girls Care 4Pcs (Emerald)
- Price
- $60.93
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
65
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
30%
- Lolalet22%
- MOFEINI15%
- Ivyu12%
- SOWUGI9%
- BeeVines7%
- PIDOUDOU6%
Scrunchies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scrunchies16K/yr
- silk scrunchies11K/yr
- scrunchies for women10K/yr
- hair scrunchies6K/yr
- silk hair tie6K/yr
- scrunchie5K/yr
- satin scrunchies4K/yr
What reviews say buyers love and hate about Scrunchies
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good quality n nice product”
“Very convenient and purposeful”
“They live up to expectations”
“It is so soft”
“these hair ties are really good”
What buyers complain about
83% of reviews“Low quality”
“unfortunately it tears quite quickly after only a few uses”
“They smell bad”
“Perfect for long hair for sleeping time”
Scrunchies return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scrunchies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
