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Scrunchies

Maybe

Products sell for $29.29 on average, inside the sweet spot. But shoppers spend only $67K a year here, so Scrunchies is a Maybe.

Flapen Score
50
50 / 100
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Market size
$67K/yr58K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
53%top-5 click share · 20 brands · 65 sellers

Flapen Score

Scrunchies against its category

The dotted line is the Beauty average. Past it, Scrunchies is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrunchies market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Scrunchies 58K times last year and spent an estimated $67K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.0%
Market size, estimated
$67Ka year
Peak month
February1.2× the quietest month
Top search term
scrunchies16K searches a year

02 · Price

A sale here is worth $29.29.

Listings sell for $29.29 on average, from $4.56 to $97.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.29 that is $0 to $3K a year per listing.

Average price
$29.29inside the $15 to $100 sweet spot
Price range
$4.56–$97.73
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #97 within Beauty. It carries 4,347 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
97%
Out of stock, average day
14.9%
Average rank
#97in Beauty
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,347per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Scrunchies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

65

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

30%

  • Lolalet22%
  • MOFEINI15%
  • Ivyu12%
  • SOWUGI9%
  • BeeVines7%
  • PIDOUDOU6%

Demand

Scrunchies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Scrunchies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrunchies16K/yr
  • silk scrunchies11K/yr
  • scrunchies for women10K/yr
  • hair scrunchies6K/yr
  • silk hair tie6K/yr
  • scrunchie5K/yr
  • satin scrunchies4K/yr

Reviews and returns

What reviews say buyers love and hate about Scrunchies

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الجودة الشاملة”
1.2%of orders come back
“Low quality”
A buyer, on “الجودة الشاملة”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Scrunchies questions

Answered from the same tracked data.