Schwarzkopf
FailThe top 5 brands take 100% of clicks, so Schwarzkopf is a Fail.
- Flapen Score
- 45 / 100Ranks 340 of 445 Beauty niches · −6 vs the category median of 5145
- Market size
- $49K/yr45K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 44%top-5 click share · 5 brands · 81 sellers
Flapen Score
Schwarzkopf against its category
The dotted line is the Beauty average. Past it, Schwarzkopf is stronger. Inside it, weaker.
Market
The Schwarzkopf market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Schwarzkopf 45K times last year and spent an estimated $49K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $49Ka year
- Top search term
- schwarzkopf20K searches a year
02 · Price
A sale here is worth $48.87.
Listings sell for $48.87 on average, from $14.39 to $172.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.87 that is $0 to $5K a year per listing.
- Average price
- $48.87inside the $15 to $100 sweet spot
- Price range
- $14.39–$172.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #602 within Beauty. It carries 990 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 79%
- Out of stock, average day
- 6.9%
- Average rank
- #602in Beauty
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 990per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Schwarzkopf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Schwarzkopf Gliss Ultimate Repair - Express Repair Conditioner 200ml
- Price
- $20.61
- Rating
- 4.2/5
- Reviews
- 349
- Age
- 3y ago

Schwarzkopf Gliss 4-IN-1 Repair Bond-Building Hair Mask 400ml
- Price
- $33.97
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Schwarzkopf Gliss Ultimate Repair - Strength Shampoo 400ml
- Price
- $15.22
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Schwarzkopf Gliss Night Elixir Overnight Repair 100ml
- Price
- $38.79
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 1y ago

Schwarzkopf Gliss Ultimate Repair - Strength Conditioner 360ml
- Price
- $14.78
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 1y ago
Trending
90-day click momentum
Schwarzkopf Creme Supreme Full Kit L1++ Permanent Extreme Hair Lightner Plus
- Price
- $40.32
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 10mo ago

Schwarzkopf Professional Bc Moisture Kick Shampoo 1000 Ml
- Price
- $172.55
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 4y ago

Schwarzkopf Professional OSIS MESS UP matt gum 100 ml
- Price
- $82.09
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 2y ago

Schwarzkopf Professional BC Bonacure MOISTURE KICK Spray Conditioner 6.8-Ounce
- Price
- $85.06
- Rating
- 4.4/5
- Reviews
- 747
- Age
- 13y ago

Schwarzkopf Professional BC Moisture Kick Shampoo 250 ml Coconut
- Price
- $63.61
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 4y ago
Newest
by launch date
Schwarzkopf Creme Supreme Full Kit L1++ Permanent Extreme Hair Lightner Plus
- Price
- $40.32
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 10mo ago

Schwarzkopf Creme Supreme Full Kit Permanent Hair Coloration 6-0 Natural Light Brown
- Price
- $36.49
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 10mo ago

Schwarzkopf Creme Supreme Full Kit Permanent Hair Coloration 7-0 Natural Dark Blonde
- Price
- $37.97
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 10mo ago

Schwarzkopf Gliss Anti-Split Ends Sealing Serum 75 ml
- Price
- $25.59
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 1y ago

Schwarzkopf Gliss 4-IN-1 Repair Bond-Building Hair Mask 400ml
- Price
- $33.97
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
0%
- Gliss71%
- Schwarzkopf Professional19%
- Creme supreme8%
- Got2B1%
- bc BONACURE1%
- Open — no brand owns it (0%)
Demand
Schwarzkopf search demand
Weekly searches over the year. Pick a range.
Search terms
Top Schwarzkopf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schwarzkopf20K/yr
- schwarzkopf professional12K/yr
- gliss7K/yr
- gliss schwarzkopf6K/yr
Reviews and returns
What reviews say buyers love and hate about Schwarzkopf
We read the reviews and the return reasons for every product selling here.
“smell not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schwarzkopf questions
Answered from the same tracked data.









