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Salicylic Acid Face Wash

Fail

The top 5 brands take 95% of clicks, so Salicylic Acid Face Wash is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$226K/yr220K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
61%top-5 click share · 9 brands · 71 sellers

Flapen Score

Salicylic Acid Face Wash against its category

The dotted line is the Beauty average. Past it, Salicylic Acid Face Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Face Wash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Salicylic Acid Face Wash 220K times last year and spent an estimated $226K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
2.9%
Market size, estimated
$226Ka year
Peak month
November3.7× the quietest month
Top search term
salicylic acid face wash65K searches a year

02 · Price

A sale here is worth $36.04.

Listings sell for $36.04 on average, from $17.30 to $84.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $36.04 that is $4K to $9K a year per listing.

Average price
$36.04inside the $15 to $100 sweet spot
Price range
$17.30–$84.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #116 within Beauty. It carries 18,180 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#116in Beauty
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
18,180per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Salicylic Acid Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

71

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

4%

  • The Derma Co32%
  • COSRX26%
  • CeraVe25%
  • Minimalist10%
  • Dot & Key2%
  • Neutrogena2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Salicylic Acid Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Salicylic Acid Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid face wash65K/yr
  • cosrx face wash28K/yr
  • the derma co21K/yr
  • cerave blemish control cleanser13K/yr
  • salicylic acid cleanser12K/yr
  • cerave acne control cleanser20K/yr
  • cosrx salicylic acid daily gentle cleanser13K/yr
  • derma co face wash8K/yr
  • derma co8K/yr
  • cosrx cleanser8K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Face Wash

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “صحة الجلد”
0.9%of orders come back
“Skin is burning”
A buyer, on “صحة الجلد”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salicylic Acid Face Wash questions

Answered from the same tracked data.