salicylic acid face wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.30–$84.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$226K$226K/yr · 220K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad18,180.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, salicylic acid face wash is a $226K/yr Amazon United Arab Emirates market (220K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
salicylic acid face wash market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $288K–$360K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 4.3%
- Avg brand age
- 54 months
- Avg seller age
- 73 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
71
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
4%
- The Derma Co32%
- COSRX26%
- CeraVe25%
- Minimalist10%
- Dot & Key2%
- Neutrogena2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×
Top salicylic acid face wash search terms
- salicylic acid face wash65K/yr
- cosrx face wash28K/yr
- the derma co21K/yr
- cerave blemish control cleanser13K/yr
- salicylic acid cleanser12K/yr
- cerave acne control cleanser20K/yr
- cosrx salicylic acid daily gentle cleanser13K/yr
- derma co face wash8K/yr
- derma co8K/yr
- cosrx cleanser8K/yr
Top salicylic acid face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Blemish Control Cleanser Face Wash For Acne & Blemish Prone Skin with 2% Salicylic Acid Niacinamide and Ceramides 236 ml
CeraVe$62.684.5★33,758 rev
COSRX Salicylic Acid Daily Gentle Cleanser 150ml
COSRX$30.404.4★2,132 rev
The Derma Co Sali-Cinamide Face Wash with 2% Salicylic Acid & 2% Niacinamide for Acne Pimples & Marks Oil-Control Cleanser for Oily Acne-Prone Normal Dry & Combination Skin For Men & Women 80ml
The Derma Co$17.304.2★11,066 rev
Minimalist Anti-Acne Face Wash with 2% Salicylic Acid for Deep Pore Cleansing Blackheads Sebum & Oil Control. Anti-Bacterial with Zinc| Oily and Acne Prone Skin| Sulphate Free & Non Drying|100 ml
Minimalist$26.184.1★48,971 rev
The Derma Co 1% Salicylic Acid Gel Cleanser for Oily & Acne-Prone Skin | UVA & UVB Deep Cleansing Face Wash with Witch Hazel & Willow Bark | Controls Oil Fights Acne & Pimples | Dermat Tested 100ml
The Derma Co$18.744.1★8,381 rev
Newest
by launch date
Cetaphil Gentle Exfoliating SA Cleanser | Foaming Gel | All Skin Types | Salicylic Acid Mandelic Acid & Gluconolactone | Gently Exfoliates | Daily use | 236ml Pump Bottle | Dermatologist Recommended
Cetaphil$61.611,979 rev
The Derma Co 2% Sali-Cinamide Anti-Acne Face Wash | With 2% Salicylic Acid & 2% Niacinamide I Treats Active Acne & Fades Acne Marks I For Oily & Combination Skin I Power of 2 Actives - 150ml
The Derma Co$32.361,311 rev
COSRX Salicylic Acid Daily Gentle Cleanser 50 ml
COSRX$38.1252 rev
The Derma Co Sali-Cinamide Face Wash with 2% Salicylic Acid & 2% Niacinamide for Acne Pimples & Marks Oil-Control Cleanser for Oily Acne-Prone Normal Dry & Combination Skin For Men & Women 80ml
The Derma Co$17.3011,066 rev
The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 80g
The Derma Co$32.417,969 rev
Trending
90-day click momentumCOSRX Salicylic Acid Daily Gentle Cleanser 50 ml
COSRX$38.124.3★
Cosrx Low pH Good Morning Gel Cleanser (150 ml)
COSRX$43.464.3★
MIVAA 2% Salicylic Acid Face Wash for Oily Acne & Pimple-Prone Skin Non-Drying Gel Cleanser with Niacinamide & Hyaluronic Acid Sulphate Free 100ml
mivaa$22.673.8★
Cerave Foaming Cleanser for Normal to Oily Skin with Hyaluronic Acid 473ml
CeraVe$60.044.4★
The Derma Co 1% Hyaluronic Aqua Gel Sunscreen SPF 50 PA++++ with Vitamin E Oil-Free No White Cast | Broad Spectrum UVA/UVB Blue Light & Anti-Pollution Protection Fast-Absorbing & Hydrating 50g
The Derma Co$25.534.2★
What buyers say about salicylic acid face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Its good for My skin”
“Good cleanser”
“Nice cleanser”
“Worth buying”
“Gentle and effective”
“amazing for oily skin”
“Good fragrance free cleanser”
“It does what it says”
“Its good for the dry skin”
What buyers complain about
“Skin is burning”
“No cleaning”
“It didnt work”
“Skin is burning”
“My skin is already dry, and after using it, it feels tight and uncomfortable”
“high price”
“It came opened and leaking and dried”
“Definitely not a good option for dry skin”
“Its don suit your skin”
“doesn't smell like the original cleanser”
Top return reasons
Common questions
- Is salicylic acid face wash profitable to sell on Amazon United Arab Emirates?
- The niche generates $226K/yr across 24 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the salicylic acid face wash niche?
- 9 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in salicylic acid face wash?
- Top complaints mined from reviews: صحة الجلد, سهولة التنظيف, الوظيفة - بشكل عام. The return rate is 0.9%.
- When does demand for salicylic acid face wash peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the salicylic acid face wash niche?
- Listings span $17.30–$84.53; the average listing price is $36.04 (sweet spot $15–$100). The average incumbent carries 18,180 reviews — the moat a new listing must climb.