Skip to content

Salicylic Acid

Fail

The average product has 14,163 reviews to catch up to, so Salicylic Acid is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$283K/yr153K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
73%top-5 click share · 12 brands · 66 sellers

Flapen Score

Salicylic Acid against its category

The dotted line is the Beauty average. Past it, Salicylic Acid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Salicylic Acid 153K times last year and spent an estimated $283K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.2%
Market size, estimated
$283Ka year
Peak month
February1.3× the quietest month
Top search term
salicylic acid101K searches a year

02 · Price

A sale here is worth $43.69.

Listings sell for $43.69 on average, from $23.64 to $106.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $43.69 that is $11K to $22K a year per listing.

Average price
$43.69inside the $15 to $100 sweet spot
Price range
$23.64–$106.73
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #146 within Beauty. It carries 14,163 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
0.6%
Average rank
#146in Beauty
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
14,163per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Salicylic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$28K$57K$85K$113K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

66

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • The Ordinary43%
  • Minimalist30%
  • The Derma Co8%
  • medicube3%
  • Plum3%
  • CeraVe3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Salicylic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salicylic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid101K/yr
  • salicylic acid serum25K/yr
  • the ordinary salicylic acid10K/yr
  • ordinary salicylic acid serum7K/yr
  • the ordinary salicylic acid 2% solution4K/yr
  • سالسيلك أسيد3K/yr
  • ordinary salicylic acid3K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “الوظيفة - بشكل عام”
0.8%of orders come back
“Didn't really work for me”
A buyer, on “الوظيفة - بشكل عام”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Salicylic Acid questions

Answered from the same tracked data.