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Root Touch Up Hair Color

Maybe

The products selling today average only 4.0★. But shoppers spend only $44K a year here, so Root Touch Up Hair Color is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$44K/yr66K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
56%top-5 click share · 10 brands · 57 sellers

Flapen Score

Root Touch Up Hair Color against its category

The dotted line is the Beauty average. Past it, Root Touch Up Hair Color is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Root Touch Up Hair Color market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Root Touch Up Hair Color 66K times last year and spent an estimated $44K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
2.1%
Market size, estimated
$44Ka year
Top search term
root touch up hair color12K searches a year

02 · Price

A sale here is worth $31.05.

Listings sell for $31.05 on average, from $14.85 to $58.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.05 that is $3K to $8K a year per listing.

Average price
$31.05inside the $15 to $100 sweet spot
Price range
$14.85–$58.50
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Beauty. It carries 3,269 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Beauty
Average rating
3.99 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,269per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Root Touch Up Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

57

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

4%

  • L'Oreal Paris59%
  • THICK FIBER15%
  • Red by Kiss14%
  • LBOYLOVE4%
  • SEVICH2%
  • gowwim2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Root Touch Up Hair Color search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7× · 10 of 12 months tracked

Search terms

Top Root Touch Up Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • root touch up hair color12K/yr
  • loreal magic retouch8K/yr
  • loreal paris magic retouch6K/yr
  • grey hair coverage touch up8K/yr
  • magic retouch5K/yr
  • root touch up5K/yr
  • loreal hair color spray4K/yr
  • loreal magic root cover up3K/yr
  • loreal hair colour spray4K/yr
  • loreal retouch3K/yr

Reviews and returns

What reviews say buyers love and hate about Root Touch Up Hair Color

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “لون”
16%of negative reviews mention “لون”
1.1%of orders come back
“color at all”
A buyer, on “لون”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Root Touch Up Hair Color questions

Answered from the same tracked data.