root touch up hair color
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($44K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$31.05avg listing price — sweet spot $15–$100
Price range
Incredible$14.85–$58.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,268.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$44K$44K/yr · 66K searches
According to Flapen's Amazon United Arab Emirates niche tracking, root touch up hair color is a $44K/yr Amazon United Arab Emirates market (66K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
root touch up hair color market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $78K–$93K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 81 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
57
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
4%
- L'Oreal Paris59%
- THICK FIBER15%
- Red by Kiss14%
- LBOYLOVE4%
- SEVICH2%
- gowwim2%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 41 weeks — +40.3% search growth over the last 90 days.Top root touch up hair color search terms
- root touch up hair color12K/yr
- loreal magic retouch8K/yr
- loreal paris magic retouch6K/yr
- grey hair coverage touch up8K/yr
- magic retouch5K/yr
- root touch up5K/yr
- loreal hair color spray4K/yr
- loreal magic root cover up3K/yr
- loreal hair colour spray4K/yr
- loreal retouch3K/yr
Top root touch up hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Magic Retouch Instant Root Concealer Brown 75 Ml
L'Oreal Paris$20.844.3★1,258 rev
LOréal Paris Magic Retouch Dark Brown
L'Oreal Paris$21.474.3★1,258 rev
THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)
THICK FIBER$58.384.2★1,767 rev
Kiss Quick Cover Gray Hair Touch Up Dark Brown X-Large 7g
Red by Kiss$18.074.1★3,536 rev
LOréal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 1 kit (Packaging May Vary)
L'Oreal Paris$44.524.4★6,521 rev
Newest
by launch date
Hair Color Stick to Cover Gray Hair Black & Brown Gray Hair Coverage for Women Men Easy Application Temporary Hair Dye Wax Long-Lasting Waterproof and Sweatproof Quick to Root (Black)
ELAIMEI$33.258 rev
Cosmo Instant Root Touch-Up Spray | Root Concealer Spray | Gray Hair Coverage Quick-Drying Water-Resistant Lightweight Temporary Hair Blends with Natural or Dyed Hair 75ml (Medium Brown)
CD COSMO DESIGNS$14.857 rev
LBOYLOVE Root Touch-Up Stick - Hair Root Colour Touch Up - Grey Hair Cover Up - Semi-Permanent Hair Dye Temporary Brush - Waterproof Long Lasting Grey Hair Coverage Beard (Brown)
LBOYLOVE$38.701 rev
THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)
THICK FIBER$58.381,767 rev
THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Black)
THICK FIBER$58.501,609 rev
Trending
90-day click momentumLBOYLOVE Root Touch-Up Stick - Hair Root Colour Touch Up - Grey Hair Cover Up - Semi-Permanent Hair Dye Temporary Brush - Waterproof Long Lasting Grey Hair Coverage Beard (Brown)
LBOYLOVE$38.701.0★
Hair Color Stick to Cover Gray Hair Black & Brown Gray Hair Coverage for Women Men Easy Application Temporary Hair Dye Wax Long-Lasting Waterproof and Sweatproof Quick to Root (Black)
ELAIMEI$33.253.4★
LOréal Paris Magic Retouch Instant Root Concealer Cold Dark Brown
L'Oreal Paris$22.074.4★
Kiss Quick Cover Gray Hair Touch Up Dark Brown X-Large 7g
Red by Kiss$18.074.1★
Kiss Quick Cover Root Touch Up Hair Colour Stick LGC01 6 g - Jet Black
Red by Kiss$18.624.2★
What buyers say about root touch up hair color
What buyers praise and complain about, mined from review topics.What buyers love
“It looks really natural”
“Amazing quality”
“Very effective the answer”
“Convenient”
“and thickening the roots”
“It sticks on hair perfectly”
“It gives very good affect and looks natural”
“Covering the white hair perfectly”
What buyers complain about
“color at all”
“It burnt my hair”
“Misleading Marketing”
“Hair becomes hard”
“Waste of money”
“while applying is stain the cloth”
“Product is very small for the price”
“It doesnt cover your greys at all”
“Pathetic product”
“Leaves color on everything that comes in contact”
Top return reasons
Common questions
- Is root touch up hair color profitable to sell on Amazon United Arab Emirates?
- The niche generates $44K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the root touch up hair color niche?
- 10 brands and 57 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in root touch up hair color?
- Top complaints mined from reviews: لون, تلف/حرق الشعر, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 1.1%.
- What does it cost to enter the root touch up hair color niche?
- Listings span $14.85–$58.50; the average listing price is $31.05 (sweet spot $15–$100). The average incumbent carries 3,269 reviews — the moat a new listing must climb.