How competitive is the Root Touch Up Hair Color niche on Amazon United Arab Emirates?

10 brands and 57 sellers compete in Root Touch Up Hair Color on Amazon United Arab Emirates. The top 5 Root Touch Up Hair Color products take 56% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Root Touch Up Hair Color niche?

Root Touch Up Hair Color sells for $31.05 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $14.85–$58.50. The average incumbent carries 3,269 reviews — the moat a new listing must climb.

Root Touch Up Hair Color

Root Touch Up Hair Color shows beatable incumbent ratings (4.0★), but a small market ($44K/yr) keeps it on the watch list.

Signals Quality Gap

Flapen Score

Worth a look

Top 45% of 445 Beauty niches · +1 vs the category median of 51

This niche Category average · 445 niches

Is Root Touch Up Hair Color profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Root Touch Up Hair Color is a $44K/yr Amazon United Arab Emirates market (66K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.

Root Touch Up Hair Color: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +40.3% over the last 90 days and 2.1% of searches end in a purchase.

$44K

revenue / yr

Units sold / yr3K

Search volume / yr+40.3%66K

Conversion rate2.1%

Avg price$31.05

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 57

Top-5 product click share56%

Open market6%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 19 products

Top Root Touch Up Hair Color products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LOréal Paris Magic Retouch Instant Root Concealer Brown 75 Ml

Price: $20.84
Rating: 4.3/5
Reviews: 1,258
Age: 7y ago

LOréal Paris Magic Retouch Dark Brown

Price: $21.47
Rating: 4.3/5
Reviews: 1,258
Age: 8y ago

THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)

Price: $58.38
Rating: 4.2/5
Reviews: 1,767
Age: 2y ago

Kiss Quick Cover Gray Hair Touch Up Dark Brown X-Large 7g

Price: $18.07
Rating: 4.1/5
Reviews: 3,536
Age: 11y ago

LOréal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 1 kit (Packaging May Vary)

Price: $44.52
Rating: 4.4/5
Reviews: 6,521
Age: 13y ago

Newest

by launch date

Hair Color Stick to Cover Gray Hair Black & Brown Gray Hair Coverage for Women Men Easy Application Temporary Hair Dye Wax Long-Lasting Waterproof and Sweatproof Quick to Root (Black)

Price: $33.25
Rating: 3.4/5
Reviews: 8
Age: 8mo ago

Cosmo Instant Root Touch-Up Spray | Root Concealer Spray | Gray Hair Coverage Quick-Drying Water-Resistant Lightweight Temporary Hair Blends with Natural or Dyed Hair 75ml (Medium Brown)

Price: $14.85
Rating: 3.7/5
Reviews: 7
Age: 9mo ago

LBOYLOVE Root Touch-Up Stick - Hair Root Colour Touch Up - Grey Hair Cover Up - Semi-Permanent Hair Dye Temporary Brush - Waterproof Long Lasting Grey Hair Coverage Beard (Brown)

Price: $38.70
Rating: 1.0/5
Reviews: 1
Age: 1y ago

THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Dark Brown)

Price: $58.38
Rating: 4.2/5
Reviews: 1,767
Age: 2y ago

THICK FIBER Root Touch Up & Hairline Powder for Grey Root Coverage & Thin Hair Water & Sweat Resistant with Precise Brush Hair Loss Concealer for Roots Bald Spots & Fill-In (Black)

Price: $58.50
Rating: 4.2/5
Reviews: 1,609
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

L'Oreal Paris59%
THICK FIBER15%
Red by Kiss14%
LBOYLOVE4%
SEVICH2%
gowwim2%
Open — no brand owns it (4 brands, 4%)

Root Touch Up Hair Color demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR2.1%Products19Brands10Top 5 Brands94%OOS Rate0.0%Rating4.0★Reviews3,269Avg BSR#38

Top Root Touch Up Hair Color search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

root touch up hair color12K/yr +19.4%3.6% conv.
loreal magic retouch8K/yr +46.2%5.6% conv.
loreal paris magic retouch6K/yr +72.1%0.8% conv.
grey hair coverage touch up8K/yr -3.6%2.4% conv.
magic retouch5K/yr +58.1%3.0% conv.
root touch up5K/yr +42.0%3.0% conv.
loreal hair color spray4K/yr +60.4%1.4% conv.
loreal magic root cover up3K/yr +43.4%1.8% conv.
loreal hair colour spray4K/yr +48.4%0.8% conv.
loreal retouch3K/yr +43.6%0.9% conv.

What reviews say buyers love and hate about Root Touch Up Hair Color

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

لون30%

“It looks really natural”

الجودة الشاملة20%

“Amazing quality”

كفاءة20%

“Very effective the answer”

سهولة الاستخدام10%

“Convenient”

سماكة5%

“and thickening the roots”

What buyers complain about

90% of reviews

لون16%

“color at all”

تلف/حرق الشعر13%

“It burnt my hair”

المنتج المعلن عنه مقابل المنتج الفعلي13%

“Misleading Marketing”

ملمس صلب13%

“Hair becomes hard”

القيمة مقابل المال9%

“Waste of money”

Root Touch Up Hair Color return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون

63%

2الوظيفة - بشكل عام

3حالة المنتج

4الجودة الشاملة

5المنتج المعلن عنه مقابل المنتج الفعلي

Common Root Touch Up Hair Color questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Root Touch Up Hair Color 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $44K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +40.3% over the last 90 days.

Root Touch Up Hair Color buyers on Amazon United Arab Emirates complain most about لون, تلف/حرق الشعر, المنتج المعلن عنه مقابل المنتج الفعلي, the themes mined from the niche's reviews. Its return rate is 1.1%.