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Roll on

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $126K a year here, so Roll on is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 445 Beauty niches · +11 vs the category median of 51
Market size
$126K/yr87K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
37%top-5 click share · 15 brands · 71 sellers

Flapen Score

Roll on against its category

The dotted line is the Beauty average. Past it, Roll on is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Roll on 87K times last year and spent an estimated $126K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
7.7%
Market size, estimated
$126Ka year
Peak month
November1.6× the quietest month
Top search term
roll on30K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $7.93 to $47.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.69 that is $2K to $5K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$7.93–$47.56
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 1,677 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#137in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,677per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Roll on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$8K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

71

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

12%

  • NIVEA55%
  • Nivea13%
  • Chemist at Play8%
  • Be Bodywise5%
  • Rexona5%
  • Dove3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Roll on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roll on30K/yr
  • roll on deodorant women17K/yr
  • roll on deodorant men13K/yr
  • nivea roll on6K/yr
  • nivea roll on men7K/yr
  • deodorant for men roll on5K/yr
  • deodorant roll on5K/yr
  • roll on men5K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
32%of negative reviews mention “يشم”
0.5%of orders come back
“Smell bad”
A buyer, on “يشم”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roll on questions

Answered from the same tracked data.