Roll on
MaybeReturns run at only 0.5% of orders. But shoppers spend only $126K a year here, so Roll on is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 445 Beauty niches · +11 vs the category median of 5162
- Market size
- $126K/yr87K searches / yr
- 90-day growth
- +25.0%search demand this quarter
- Competition
- 37%top-5 click share · 15 brands · 71 sellers
Flapen Score
Roll on against its category
The dotted line is the Beauty average. Past it, Roll on is stronger. Inside it, weaker.
Market
The Roll on market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Roll on 87K times last year and spent an estimated $126K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +25.0%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $126Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- roll on30K searches a year
02 · Price
A sale here is worth $18.69.
Listings sell for $18.69 on average, from $7.93 to $47.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.69 that is $2K to $5K a year per listing.
- Average price
- $18.69inside the $15 to $100 sweet spot
- Price range
- $7.93–$47.56
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #137 within Beauty. It carries 1,677 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #137in Beauty
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,677per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Roll on products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIVEA Antiperspirant Roll-on for Women Pearl & Beauty Pearl Extracts 2x50ml
- Price
- $17.44
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago

NIVEA MEN Black & White Invisible Antiperspirant Roll-On Deodorant Original 72H Active Protection 5IN1 Anti-Odour Sweat Stains Residues & Irritation 50ml
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 11y ago

NIVEA MEN Antiperspirant Roll-on for Men DEEP Black Carbon Antibacterial Dark Wood Scent 2x50ml
- Price
- $15.37
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 5y ago

NIVEA MEN Antiperspirant Roll-on for Men DEEP Black Carbon Antibacterial Espresso Scent 2x50ml
- Price
- $16.58
- Rating
- 4.2/5
- Reviews
- 5,574
- Age
- 5y ago

NIVEA MEN Antiperspirant Roll-on for Men Black & White Invisible Protection Original 2x50ml
- Price
- $16.90
- Rating
- 4.3/5
- Reviews
- 341
- Age
- 5y ago
Trending
90-day click momentum
Dove Men+Care Antiperspirant Deodorant Roll-On Invisible Dry 50ml
- Price
- $11.66
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

NIVEA MEN Black & White Invisible Antiperspirant Roll-On Deodorant Original 72H Active Protection 5IN1 Anti-Odour Sweat Stains Residues & Irritation 50ml
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 11y ago

LOréal Paris Men Expert Carbon Protect Roll On Anti-Perspirant Deodorant Thermic Resist
- Price
- $22.69
- Rating
- 4.6/5
- Reviews
- 2,848
- Age
- 10y ago

NIVEA Antiperspirant Roll-on for Women 48h Protection Natural Radiance 50ml
- Price
- $10.20
- Rating
- 4.6/5
- Reviews
- 1,788
- Age
- 11y ago

NIVEA MEN Antiperspirant Roll-on for Men DEEP Black Carbon Antibacterial Dark Wood Scent 2x50ml
- Price
- $15.37
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 5y ago
Newest
by launch date
Dove Men+ Care Advanced Antiperspirant Roll-On Deodorant Invisible Dry Moisturizer & 72H Protection Anti-White Marks and Yellow Stains 50ml x 2
- Price
- $20.18
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

Dove Men+Care Antiperspirant Deodorant Roll-On Invisible Dry 50ml
- Price
- $11.66
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Chemist At Play UnderArm Roll On with 5% AHA Lactic Acid & 1% Mandelic Acid|Prevents Body Odour Fades Pigmentation & Kills Bacteria|0% Aluminium & 0% Alcohol|Royal Oudh Fragrance |40ml
- Price
- $24.71
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 2y ago

Be Bodywise 4% AHA BHA Underarm Roll on | With 2% Lactic Acid 1% Mandelic Acid 1% Salicylic Acid | Prevents Odour Reduces Pigmentation | For Radiant Underarms | Suitable for Sensitive Skin | 50ml
- Price
- $34.97
- Rating
- 3.9/5
- Reviews
- 11,748
- Age
- 2y ago

Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Aqua Fragrance | Alcohol & Aluminium Free | 40ml
- Price
- $25.71
- Rating
- 3.9/5
- Reviews
- 9,959
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
15 flat
Sellers
71
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
12%
- NIVEA55%
- Nivea13%
- Chemist at Play8%
- Be Bodywise5%
- Rexona5%
- Dove3%
- Open — no brand owns it (9 brands, 12%)
Demand
Roll on search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Roll on search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roll on30K/yr
- roll on deodorant women17K/yr
- roll on deodorant men13K/yr
- nivea roll on6K/yr
- nivea roll on men7K/yr
- deodorant for men roll on5K/yr
- deodorant roll on5K/yr
- roll on men5K/yr
Reviews and returns
What reviews say buyers love and hate about Roll on
We read the reviews and the return reasons for every product selling here.
“Smell bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll on questions
Answered from the same tracked data.









