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Rice Toner

Fail

The top 5 products take 86% of clicks, so Rice Toner is a Fail.

Flapen Score
41
41 / 100
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Market size
$67K/yr60K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
86%top-5 click share · 9 brands · 52 sellers

Flapen Score

Rice Toner against its category

The dotted line is the Beauty average. Past it, Rice Toner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Toner market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rice Toner 60K times last year and spent an estimated $67K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
2.3%
Market size, estimated
$67Ka year
Peak month
August1.5× the quietest month
Top search term
rice toner40K searches a year

02 · Price

A sale here is worth $49.85.

Listings sell for $49.85 on average, from $18.52 to $80.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.85 that is $0 to $5K a year per listing.

Average price
$49.85inside the $15 to $100 sweet spot
Price range
$18.52–$80.28
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #196 within Beauty. It carries 4,069 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#196in Beauty
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,069per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rice Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

52

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • I'm from53%
  • Beauty of Joseon17%
  • ANUA11%
  • TIRTIR6%
  • MIMI & BEIBEI5%
  • HARUHARU3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Rice Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Rice Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice toner40K/yr
  • rice toner korean8K/yr
  • im from rice toner8K/yr
  • rice water toner4K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Toner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “القيمة مقابل المال”
25%of negative reviews mention “صحة الجلد”
0.9%of orders come back
“Cause acne”
A buyer, on “صحة الجلد”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rice Toner questions

Answered from the same tracked data.