Rice Toner
FailThe top 5 products take 86% of clicks, so Rice Toner is a Fail.
- Flapen Score
- 41 / 100Ranks 390 of 445 Beauty niches · −10 vs the category median of 5141
- Market size
- $67K/yr60K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 86%top-5 click share · 9 brands · 52 sellers
Flapen Score
Rice Toner against its category
The dotted line is the Beauty average. Past it, Rice Toner is stronger. Inside it, weaker.
Market
The Rice Toner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rice Toner 60K times last year and spent an estimated $67K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $67Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- rice toner40K searches a year
02 · Price
A sale here is worth $49.85.
Listings sell for $49.85 on average, from $18.52 to $80.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.85 that is $0 to $5K a year per listing.
- Average price
- $49.85inside the $15 to $100 sweet spot
- Price range
- $18.52–$80.28
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #196 within Beauty. It carries 4,069 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #196in Beauty
- Average rating
- 4.21 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,069per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Rice Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Im From Rice Toner 5.07 fl oz (150 ml)
- Price
- $60.74
- Rating
- 4.4/5
- Reviews
- 16,036
- Age
- 7y ago

Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination and Dry Skin Moisturizing Formula Hydrating Balance Care Korean Skincare for Men and Women 150ml
- Price
- $38.68
- Rating
- 4.3/5
- Reviews
- 3,361
- Age
- 2y ago

ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
- Price
- $42.72
- Rating
- 4.2/5
- Reviews
- 6,080
- Age
- 1y ago
![Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)](https://m.media-amazon.com/images/I/11V+tVwZKiL.jpg)
Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)
- Price
- $66.68
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 3y ago

TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
- Price
- $68.69
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 2y ago
Trending
estimated 90-day click momentum
FULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
- Price
- $80.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 8mo ago

MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
- Price
- $18.52
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago

Im From Rice Toner 5.07 fl oz (150 ml)
- Price
- $60.74
- Rating
- 4.4/5
- Reviews
- 16,036
- Age
- 7y ago

TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
- Price
- $68.69
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 2y ago

haruharu wonder Black Rice Hyaluronic Toner Free of Alcohol Fragrance (150ml)
- Price
- $32.65
- Rating
- 4.6/5
- Reviews
- 4,250
- Age
- 4y ago
Newest
by launch date
FULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
- Price
- $80.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 8mo ago

MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
- Price
- $18.52
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago

Problem Solve Rice Toner Korean Skincare Facial Toner Alcohol-Free Oil Control Soothing & Hydrating Suitable for All Skin Types 150ml (5.07 fl oz)
- Price
- $42.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

FUIN Hydrating Rice Toner for Glowing Skin - 77.78% Rice Extract Milky Essence with Niacinamide Vegan & Fragrance-Free Deep Moisturization for Dry Dull Combination Skin 5.07 Fl Oz
- Price
- $47.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
- Price
- $42.72
- Rating
- 4.2/5
- Reviews
- 6,080
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
52
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
7%
- I'm from53%
- Beauty of Joseon17%
- ANUA11%
- TIRTIR6%
- MIMI & BEIBEI5%
- HARUHARU3%
- Open — no brand owns it (3 brands, 7%)
Demand
Rice Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Rice Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice toner40K/yr
- rice toner korean8K/yr
- im from rice toner8K/yr
- rice water toner4K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Toner
We read the reviews and the return reasons for every product selling here.
“Cause acne”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









