rice toner
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$18.52–$80.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.85avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,069.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$67K$67K/yr · 60K searches
Competition
Bad86%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, rice toner is a $67K/yr Amazon United Arab Emirates market (60K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rice toner market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 12.8%
- Avg brand age
- 39 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
52
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- I'm from53%
- Beauty of Joseon17%
- ANUA11%
- TIRTIR6%
- MIMI & BEIBEI5%
- HARUHARU3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top rice toner search terms
- rice toner40K/yr
- rice toner korean8K/yr
- im from rice toner8K/yr
- rice water toner4K/yr
Top rice toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Im From Rice Toner 5.07 fl oz (150 ml)
I'm from$60.744.4★16,036 rev
Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination and Dry Skin Moisturizing Formula Hydrating Balance Care Korean Skincare for Men and Women 150ml
Beauty of Joseon$38.684.3★3,361 rev
ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
ANUA$42.724.2★6,080 rev
![Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)](https://m.media-amazon.com/images/I/11V+tVwZKiL.jpg)
Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)
I'm from$66.684.3★3,054 rev
TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
TIRTIR$68.694.5★7,778 rev
Newest
by launch date
FULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
FULLY$80.28114 rev
MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
MIMI & BEIBEI$18.524 rev
Problem Solve Rice Toner Korean Skincare Facial Toner Alcohol-Free Oil Control Soothing & Hydrating Suitable for All Skin Types 150ml (5.07 fl oz)
PROBLEM SOLVE$42.1816 rev
FUIN Hydrating Rice Toner for Glowing Skin - 77.78% Rice Extract Milky Essence with Niacinamide Vegan & Fragrance-Free Deep Moisturization for Dry Dull Combination Skin 5.07 Fl Oz
FUIN$47.370 rev
ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
ANUA$42.726,080 rev
Trending
90-day click momentumFULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
FULLY$80.284.4★
MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
MIMI & BEIBEI$18.523.0★
Im From Rice Toner 5.07 fl oz (150 ml)
I'm from$60.744.4★
TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
TIRTIR$68.694.5★
haruharu wonder Black Rice Hyaluronic Toner Free of Alcohol Fragrance (150ml)
HARUHARU$32.654.6★
What buyers say about rice toner
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth it”
“Great product”
“Good for my skin”
“Amazing glow and hydration”
“It leaves the skin really refreshing and soft”
“This is suitable for dry skin”
“made it look glowy”
“No astringent smell”
“Super lightweight”
“Amazing tonerrrr”
What buyers complain about
“Cause acne”
“Keep in mind it's a little sticky”
“Cause acne”
Top return reasons
Common questions
- Is rice toner profitable to sell on Amazon United Arab Emirates?
- The niche generates $67K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the rice toner niche?
- 9 brands and 52 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in rice toner?
- Top complaints mined from reviews: صحة الجلد, الالتصاق, الحساسية. The return rate is 0.9%.
- When does demand for rice toner peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the rice toner niche?
- Listings span $18.52–$80.28; the average listing price is $49.85 (sweet spot $15–$100). The average incumbent carries 4,069 reviews — the moat a new listing must climb.