Rice Toner
a concentrated shelf (top 5 take 86% of clicks) — Rice Toner doesn't clear our bar today.
Flapen Score
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Is Rice Toner profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Rice Toner is a $67K/yr Amazon United Arab Emirates market (60K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Rice Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.4% over the last 90 days and 2.3% of searches end in a purchase.
$67K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Rice Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Im From Rice Toner 5.07 fl oz (150 ml)
- Price
- $60.74
- Rating
- 4.4/5
- Reviews
- 16,036
- Age
- 7y ago
Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination and Dry Skin Moisturizing Formula Hydrating Balance Care Korean Skincare for Men and Women 150ml
- Price
- $38.68
- Rating
- 4.3/5
- Reviews
- 3,361
- Age
- 2y ago
ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
- Price
- $42.72
- Rating
- 4.2/5
- Reviews
- 6,080
- Age
- 1y ago
![Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)](https://m.media-amazon.com/images/I/11V+tVwZKiL.jpg)
Im from [] Miniatures of Rice Toner Mugwort Essence Fig Boosting Essence (Rice)
- Price
- $66.68
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 3y ago
TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
- Price
- $68.69
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 2y ago
Trending
90-day click momentum
FULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
- Price
- $80.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 8mo ago
MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
- Price
- $18.52
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago
Im From Rice Toner 5.07 fl oz (150 ml)
- Price
- $60.74
- Rating
- 4.4/5
- Reviews
- 16,036
- Age
- 7y ago
TIRTIR Milk Skin Rice Toner - Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Rice Bran Extract Nature-Oriented Ingredients for Korean Skin Care Vegan 5.07 fl.oz.
- Price
- $68.69
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 2y ago
haruharu wonder Black Rice Hyaluronic Toner Free of Alcohol Fragrance (150ml)
- Price
- $32.65
- Rating
- 4.6/5
- Reviews
- 4,250
- Age
- 4y ago
Newest
by launch dateFULLY Rice Ceramide Essence Toner Milky Korean Toner for Glass Skin Hydrating Rice Water & Ceramide Formula for Moisture Barrier Dewy Glow Fragrance-Free Vegan & Dermatologist Tested 250ml
- Price
- $80.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 8mo ago
MIMI & BEIBEI Rice Toner for Face150ml Rice Extract Essential Toner Hydrating & Brightening Facial Toner for Acne Prone Skin Anti Aging Hydrating & Anti-Acne Glow Essence Skincare Toning Solution
- Price
- $18.52
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago
Problem Solve Rice Toner Korean Skincare Facial Toner Alcohol-Free Oil Control Soothing & Hydrating Suitable for All Skin Types 150ml (5.07 fl oz)
- Price
- $42.18
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
FUIN Hydrating Rice Toner for Glowing Skin - 77.78% Rice Extract Milky Essence with Niacinamide Vegan & Fragrance-Free Deep Moisturization for Dry Dull Combination Skin 5.07 Fl Oz
- Price
- $47.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
- Price
- $42.72
- Rating
- 4.2/5
- Reviews
- 6,080
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
52
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- I'm from53%
- Beauty of Joseon17%
- ANUA11%
- TIRTIR6%
- MIMI & BEIBEI5%
- HARUHARU3%
- Open — no brand owns it (3 brands, 7%)
Rice Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.5×
Top Rice Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rice toner40K/yr
- rice toner korean8K/yr
- im from rice toner8K/yr
- rice water toner4K/yr
What reviews say buyers love and hate about Rice Toner
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Definitely worth it”
“Great product”
“Good for my skin”
“Amazing glow and hydration”
“It leaves the skin really refreshing and soft”
What buyers complain about
75% of reviews“Cause acne”
“Keep in mind it's a little sticky”
“Cause acne”
Rice Toner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rice Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
