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Rice Bran Oil

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $76K a year here, so Rice Bran Oil is a Maybe.

Flapen Score
50
50 / 100
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Market size
$76K/yr23K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 39 sellers

Flapen Score

Rice Bran Oil against its category

The dotted line is the Beauty average. Past it, Rice Bran Oil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Bran Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rice Bran Oil 23K times last year and spent an estimated $76K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
5.9%
Market size, estimated
$76Ka year
Top search term
rice bran oil19K searches a year

02 · Price

A sale here is worth $56.53.

Listings sell for $56.53 on average, from $10.51 to $161.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $56.53 that is $0 to $6K a year per listing.

Average price
$56.53inside the $15 to $100 sweet spot
Price range
$10.51–$161.08
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #242 within Beauty. It carries 696 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
77%
Out of stock, average day
10.8%
Average rank
#242in Beauty
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
696per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rice Bran Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

39

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Rizi33%
  • FORTUNE13%
  • Lulu12%
  • Alfa One10%
  • Deve Herbes7%
  • Gamma One6%

Demand

Rice Bran Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Rice Bran Oil

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “المحتوى الغذائي”
0.1%of orders come back
“very good for health”
A buyer, on “المحتوى الغذائي”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Rice Bran Oil questions

Answered from the same tracked data.