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Retinol Serum for Face

Fail

The top 5 brands take 97% of clicks, so Retinol Serum for Face is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$1.1M/yr624K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
89%top-5 click share · 6 brands · 52 sellers

Flapen Score

Retinol Serum for Face against its category

The dotted line is the Beauty average. Past it, Retinol Serum for Face is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinol Serum for Face market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Retinol Serum for Face 624K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
3.7%
Market size, estimated
$1.1Ma year
Peak month
November1.4× the quietest month
Top search term
retinol160K searches a year

02 · Price

A sale here is worth $46.03.

Listings sell for $46.03 on average, from $36.92 to $76.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $46.03 that is $115K to $138K a year per listing.

Average price
$46.03inside the $15 to $100 sweet spot
Price range
$36.92–$76.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$115K–$138K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Beauty. It carries 13,941 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
13,941per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Retinol Serum for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$158K$316K$474K$632K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • CELIMAX68%
  • The Ordinary12%
  • CeraVe9%
  • K-SECRET4%
  • LBOYLOVE4%
  • medicube3%
  • Open — no brand owns it (0%)

Demand

Retinol Serum for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Retinol Serum for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retinol160K/yr
  • retinol serum for face108K/yr
  • retinal61K/yr
  • celimax retinol shot67K/yr
  • retinal shot64K/yr
  • retinol shot28K/yr
  • retinol serum19K/yr
  • celimax retinal shot15K/yr
  • retinal shot tightening booster16K/yr
  • cerave retinol serum11K/yr

Reviews and returns

What reviews say buyers love and hate about Retinol Serum for Face

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “الوظيفة - بشكل عام”
1.0%of orders come back
“didnt work”
A buyer, on “الوظيفة - بشكل عام”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Retinol Serum for Face questions

Answered from the same tracked data.