How competitive is the Reef Perfume niche on Amazon United Arab Emirates?

4 brands and 25 sellers compete in Reef Perfume on Amazon United Arab Emirates. The top 5 Reef Perfume products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Reef Perfume?

Reef Perfume buyers on Amazon United Arab Emirates complain most about يشم, متانة, الجودة الشاملة, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Reef Perfume niche?

Reef Perfume sells for $134.77 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $51.10–$182.66. The average incumbent carries 679 reviews — the moat a new listing must climb.

Reef Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Reef Perfume doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 366 of 445 Beauty niches · −8 vs the category median of 51

This niche Category average · 445 niches

Is Reef Perfume profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Reef Perfume is a $197K/yr Amazon United Arab Emirates market (91K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Reef Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.7% over the last 90 days and 1.6% of searches end in a purchase.

$197K

revenue / yr

Units sold / yr1K

Search volume / yr+27.7%91K

Conversion rate1.6%

Avg price$134.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 25

Top-5 product click share88%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Top Reef Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AFNAN Rare Reef Unisex Extrait De Parfum 100ML

Price: $98.92
Rating: 4.4/5
Reviews: 920
Age: 1y ago

REEF OASIS SLIDE - WHITE/GREY MARBLE 564 44 EU

Price: $113.46
Rating: 4.2/5
Reviews: 554
Age: 3y ago

REEF 33-100 ML

Price: $154.44
Rating: 4.4/5
Reviews: 205
Age: 1y ago

REEF Arab Ubayah -100 ML

Price: $162.90
Rating: 4.4/5
Reviews: 37
Age: 9mo ago

REEF Summer pink -100 ML

Price: $182.66
Rating: 4.5/5
Reviews: 29
Age: 2y ago

Newest

by launch date

REEF Arab Ubayah -100 ML

Price: $162.90
Rating: 4.4/5
Reviews: 37
Age: 9mo ago

AFNAN Rare Reef Unisex Extrait De Parfum 100ML

Price: $98.92
Rating: 4.4/5
Reviews: 920
Age: 1y ago

Reef Perfume 19 - Eau De Parfum for Men and Women | 100 ML Unisex Long Lasting Fragrance

Price: $150.47
Rating: 3.6/5
Reviews: 16
Age: 1y ago

Afnan Supremacy Collectors Edition for Men Eau De Parfum 100ml

Price: $137.16
Rating: 4.2/5
Reviews: 4,863
Age: 1y ago

REEF 33-100 ML

Price: $154.44
Rating: 4.4/5
Reviews: 205
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Afnan45%
REEF PERFUMES27%
REEF25%
CRESSI3%
Open — no brand owns it (0%)

Reef Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR1.6%Products10Brands4Top 5 Brands100%OOS Rate19.8%Rating4.2★Reviews679Avg BSR#438

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Reef Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reef perfume47K/yr +12.8%0.4% conv.
reef20K/yr -1.8%0.1% conv.
afnan rare reef6K/yr +125.4%2.4% conv.
rare reef5K/yr +98.9%2.5% conv.
reef perfumes7K/yr +54.1%0.4% conv.
rare reef afnan perfume6K/yr +76.8%2.7% conv.

What reviews say buyers love and hate about Reef Perfume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

يشم65%

“Great smell”

الجودة الشاملة10%

“Quality product”

القيمة مقابل المال9%

“Best Value”

متانة8%

“Stays for a long time”

ملائمة الطقس الحار1%

“Ideal for summer”

What buyers complain about

92% of reviews

يشم46%

“Doesn't smell good”

متانة23%

“last only 2 hours”

الجودة الشاملة8%

“Amazon need to improve on this department”

القيمة مقابل المال8%

“Waste of money”

ملائمة الطقس الحار8%

“Not working on summer bad experience”

Reef Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1يشم

61%

2متانة

3مانع للتسرب

4القيمة مقابل المال

5الجودة الشاملة

Common Reef Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reef Perfume 43/100 on Amazon United Arab Emirates — Skip it. The niche generates $197K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +27.7% over the last 90 days.