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Reef Perfume

Fail

The top 5 brands take 100% of clicks, so Reef Perfume is a Fail.

Flapen Score
43
43 / 100
Ranks 366 of 445 Beauty niches · −8 vs the category median of 51
Market size
$197K/yr91K searches / yr
90-day growth
+27.7%search demand this quarter
Competition
88%top-5 click share · 4 brands · 25 sellers

Flapen Score

Reef Perfume against its category

The dotted line is the Beauty average. Past it, Reef Perfume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Perfume market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Reef Perfume 91K times last year and spent an estimated $197K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+27.7%
Conversion, latest week
1.6%
Market size, estimated
$197Ka year
Peak month
November1.8× the quietest month
Top search term
reef perfume47K searches a year

02 · Price

A sale here is worth $134.77.

Listings sell for $134.77 on average, from $51.10 to $182.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $134.77 that is $0 to $13K a year per listing.

Average price
$134.77above the $15 to $100 sweet spot
Price range
$51.10–$182.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #438 within Beauty. It carries 679 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#438in Beauty
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
679per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$30K$59K$89K$118K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Afnan45%
  • REEF PERFUMES27%
  • REEF25%
  • CRESSI3%
  • Open — no brand owns it (0%)

Demand

Reef Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Reef Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reef perfume47K/yr
  • reef20K/yr
  • afnan rare reef6K/yr
  • rare reef5K/yr
  • reef perfumes7K/yr
  • rare reef afnan perfume6K/yr

Reviews and returns

What reviews say buyers love and hate about Reef Perfume

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “يشم”
46%of negative reviews mention “يشم”
1.7%of orders come back
“Doesn't smell good”
A buyer, on “يشم”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Reef Perfume questions

Answered from the same tracked data.