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Redken Extreme Length

Fail

The top 5 brands take 100% of clicks, so Redken Extreme Length is a Fail.

Flapen Score
41
41 / 100
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Market size
$523K/yr107K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
63%top-5 click share · 2 brands · 2 sellers

Flapen Score

Redken Extreme Length against its category

The dotted line is the Beauty average. Past it, Redken Extreme Length is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Extreme Length market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Redken Extreme Length 107K times last year and spent an estimated $523K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.4%
Market size, estimated
$523Ka year
Top search term
redken54K searches a year

02 · Price

A sale here is worth $111.93.

Listings sell for $111.93 on average, from $95.81 to $142.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $111.93 that is $11K to $28K a year per listing.

Average price
$111.93above the $15 to $100 sweet spot
Price range
$95.81–$142.87
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #487 within Beauty. It carries 10,922 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
30.8%
Average rank
#487in Beauty
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,922per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Redken Extreme Length products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$78K$105K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Redken82%
  • L’Oréal Professionnel18%

Demand

Redken Extreme Length search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Redken Extreme Length search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken54K/yr
  • redken shampoo31K/yr
  • redken extreme length shampoo7K/yr
  • redken shampoo and conditioner4K/yr
  • redken extreme length11K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Extreme Length

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “القيمة مقابل المال”
0.4%of orders come back
“For this price; this is a total waste”
A buyer, on “القيمة مقابل المال”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Redken Extreme Length questions

Answered from the same tracked data.