How competitive is the Purple Shampoo niche on Amazon United Arab Emirates?

13 brands and 60 sellers compete in Purple Shampoo on Amazon United Arab Emirates. The top 5 Purple Shampoo products take 62% of clicks and its top 5 brands hold 80% of demand.

What does it cost to enter the Purple Shampoo niche?

Purple Shampoo sells for $57.24 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $14.09–$129.65. The average incumbent carries 15,513 reviews — the moat a new listing must climb.

Purple Shampoo

Purple Shampoo shows low returns (0.9%), but a deep review moat (15,513 avg reviews) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Ranks 223 of 445 Beauty niches · on the category median

This niche Category average · 445 niches

Is Purple Shampoo profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Purple Shampoo is a $127K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.

Purple Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.0% over the last 90 days and 4.4% of searches end in a purchase.

$127K

revenue / yr

Units sold / yr4K

Search volume / yr+16.0%50K

Conversion rate4.4%

Avg price$57.24

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 60

Top-5 product click share62%

Open market20%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Purple Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LOréal Paris Elvive Color Protect Purple Shampoo 200ml

Price: $14.09
Rating: 4.5/5
Reviews: 553
Age: 5y ago

LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz

Price: $56.43
Rating: 4.5/5
Reviews: 25,565
Age: 7y ago

immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml

Price: $25.41
Rating: 4.0/5
Reviews: 124
Age: 8mo ago

LOréal Paris Elvive Colour Protect Purple Shampoo + Mask

Price: $33.35
Rating: 4.5/5
Reviews: 170
Age: 3y ago

OGX Sulfate Free Blonde Enhance Purple Shampoo 385ml

Price: $38.73
Rating: 4.4/5
Reviews: 1,326
Age: 5y ago

Newest

by launch date

immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml

Price: $25.41
Rating: 4.0/5
Reviews: 124
Age: 8mo ago

LOréal Professionnel Paris Vitamino Color Spectrum Purple Shampoo - Neutralizes Yellow Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Blonde Hair 300ml

Price: $129.65
Rating: 3.9/5
Reviews: 6
Age: 1y ago

LOréal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 23 Fl Oz (Packaging May Vary)

Price: $72.87
Rating: 4.6/5
Reviews: 1,940
Age: 3y ago

LOréal Paris Elvive Colour Protect Purple Shampoo + Mask

Price: $33.35
Rating: 4.5/5
Reviews: 170
Age: 3y ago

Hask Blonde Care Purple Shampoo 355ml

Price: $25.63
Rating: 4.2/5
Reviews: 239
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

L'Oreal Paris52%
immetee11%
PROVOKE7%
OGX5%
GK HAIR4%
OLAPLEX4%
Open — no brand owns it (7 brands, 16%)

Purple Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR4.4%Products19Brands13Top 5 Brands80%OOS Rate0.4%Rating4.4★Reviews15,513Avg BSR#903

No pronounced peak months · busiest ÷ quietest = 1.2×

What reviews say buyers love and hate about Purple Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة42%

“Excellent product”

التصميم الشامل13%

“Great 👍🏼 Very good project”

يشم13%

“its smell is so good”

ملائمة الشعر المصبوغ13%

“Best for blonde hair to tone the color”

إزالة الشعر6%

“Save my hairs”

Purple Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1مانع للتسرب

23%

2لون

12%

3الحجم الكلي

12%

4المكونات-إجمالاً

5ملائمة الشعر المصبوغ

Common Purple Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purple Shampoo 51/100 on Amazon United Arab Emirates — Worth a look. The niche generates $127K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.0% over the last 90 days.