purple shampoo
Worth a lookShows low returns (0.9%), but a deep review moat (15,513 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$57.24avg listing price — sweet spot $15–$100
Price range
Good$14.09–$129.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 50K searches
Review moat
Bad15,512.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, purple shampoo is a $127K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
purple shampoo market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $172K–$229K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #903
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 47%
- Out of stock
- 0.4%
- Avg brand age
- 61 months
- Avg seller age
- 73 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
60
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- L'Oreal Paris52%
- immetee11%
- PROVOKE7%
- OGX5%
- GK HAIR4%
- OLAPLEX4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top purple shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Elvive Color Protect Purple Shampoo 200ml
L'Oreal Paris$14.094.5★553 rev
LOréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair 6.8 Fl. Oz
L'Oreal Paris$56.434.5★25,565 rev
immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$25.414.0★124 rev
LOréal Paris Elvive Colour Protect Purple Shampoo + Mask
L'Oreal Paris$33.354.5★170 rev
OGX Sulfate Free Blonde Enhance Purple Shampoo 385ml
OGX$38.734.4★1,326 rev
Newest
by launch dateimmetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$25.41124 rev
LOréal Professionnel Paris Vitamino Color Spectrum Purple Shampoo - Neutralizes Yellow Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Blonde Hair 300ml
L'Oréal Professionnel Paris$129.656 rev
LOréal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde Bleached Silver or Brown Highlighted Hair EverPure 23 Fl Oz (Packaging May Vary)
L'Oreal Paris$72.871,940 rev
LOréal Paris Elvive Colour Protect Purple Shampoo + Mask
L'Oreal Paris$33.35170 rev
Hask Blonde Care Purple Shampoo 355ml
Hask$25.63239 rev
Trending
90-day click momentum
milk_shake Silver Shampoo 10.1 Fl Oz
milk_shake$76.564.6★
immetee Purple Shampoo for Blondes Purple Shampoo Blonde Hair Perfector 3-in-1 Shampoo Neutralises Yellow Tones Coloured or Highlighted Hair 300ml
immetee$25.414.0★
LOréal Professionnel Paris Vitamino Color Spectrum Purple Shampoo - Neutralizes Yellow Tones Enhances Shine & Vibrancy Maintains Day 1 Color Vibrancy Hydrates & Strengthens Blonde Hair 300ml
L'Oréal Professionnel Paris$129.653.9★
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments
PROVOKE$30.654.5★
GK HAIR Silver Bombshell Purple Shampoo 280ml For Blonde Platinum Ash Silver & Gray Hair Moisturizes Dry & Damaged Removes Yellow Brassy Tones
GK HAIR$83.664.4★
What buyers say about purple shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great 👍🏼 Very good project”
“its smell is so good”
“Best for blonde hair to tone the color”
“Save my hairs”
“Useful”
“Smooth”
“I liked that this shampoo contains a lot of silicone, which made my hair feel heavier and smoother”
Top return reasons
Common questions
- Is purple shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $127K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the purple shampoo niche?
- 13 brands and 60 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- When does demand for purple shampoo peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the purple shampoo niche?
- Listings span $14.09–$129.65; the average listing price is $57.24 (sweet spot $15–$100). The average incumbent carries 15,513 reviews — the moat a new listing must climb.