Skip to content

Purple Shampoo

Maybe

Returns run at only 0.9% of orders. But the average product has 15,513 reviews to catch up to, so Purple Shampoo is a Maybe.

Flapen Score
51
51 / 100
Ranks 223 of 445 Beauty niches · on the category median
Market size
$127K/yr50K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
62%top-5 click share · 13 brands · 60 sellers

Flapen Score

Purple Shampoo against its category

The dotted line is the Beauty average. Past it, Purple Shampoo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Purple Shampoo 50K times last year and spent an estimated $127K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
4.4%
Market size, estimated
$127Ka year
Peak month
August1.2× the quietest month
Top search term
purple shampoo43K searches a year

02 · Price

A sale here is worth $57.24.

Listings sell for $57.24 on average, from $14.09 to $129.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $57.24 that is $6K to $14K a year per listing.

Average price
$57.24inside the $15 to $100 sweet spot
Price range
$14.09–$129.65
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #903 within Beauty. It carries 15,513 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
0.4%
Average rank
#903in Beauty
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
15,513per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Purple Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$51K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

60

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • L'Oreal Paris52%
  • immetee11%
  • PROVOKE7%
  • OGX5%
  • GK HAIR4%
  • OLAPLEX4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Purple Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Purple Shampoo

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
0.9%of orders come back
“Excellent product”
A buyer, on “الجودة الشاملة”42% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Shampoo questions

Answered from the same tracked data.