Primer
a deep review moat (11,204 avg reviews) — Primer doesn't clear our bar today.
Flapen Score
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Is Primer profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Primer is a $156K/yr Amazon United Arab Emirates market (244K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.3% over the last 90 days and 1.9% of searches end in a purchase.
$156K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 29 products
Top Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $37.00
- Rating
- 4.3/5
- Reviews
- 53,491
- Age
- 4y ago
Maybelline New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $32.15
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 1y ago
essence jelly GRIP HYDRATING PRIMER
- Price
- $15.53
- Rating
- 4.4/5
- Reviews
- 4,019
- Age
- 2y ago
e.l.f. Cosmetics Mini Power Grip Primer Gel Face Primer for Long-Lasting Make-Up 15 ml
- Price
- $25.40
- Rating
- 4.5/5
- Reviews
- 1,379
- Age
- 2y ago
Maybelline New York Foundation Primer Instant Pore Eraser Foundation Smooth Matte Finish Blurs Pores Baby Skin
- Price
- $24.03
- Rating
- 4.1/5
- Reviews
- 71,195
- Age
- 12y ago
Trending
90-day click momentum
SHEGLAM Melt Touch Ultra-Hydrating Face Primer Lightweight Moisturizing Makeup Base for Smooth & Long-Lasting Foundation
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
- Price
- $32.88
- Rating
- 4.4/5
- Reviews
- 500
- Age
- 4mo ago
SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Gel Smooth Fine Lines and Silicone-Free Face Primer Green
- Price
- $25.06
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 9mo ago
Swiss Beauty Real Makeup Base Highlighting Primer| Skin-Hydrating Poreless Primer With Natural Glow Finish For Face Makeup |Shade - Natural Tint 32Ml
- Price
- $34.26
- Rating
- 4.2/5
- Reviews
- 6,041
- Age
- 1y ago
LOréal Paris Pore Minimiser Primer Advanced Derm Primer Tightened Pores Resurfaced Skin Matte Finish 24H Wear Prime Lab 30ml
- Price
- $43.85
- Rating
- 4.3/5
- Reviews
- 2,371
- Age
- 3y ago
Newest
by launch dateSHEGLAM Melt Touch Ultra-Hydrating Face Primer Lightweight Moisturizing Makeup Base for Smooth & Long-Lasting Foundation
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
- Price
- $32.88
- Rating
- 4.4/5
- Reviews
- 500
- Age
- 4mo ago
SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Gel Smooth Fine Lines and Silicone-Free Face Primer Green
- Price
- $25.06
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 9mo ago
essence jelly GRIP undereye primer stick
- Price
- $14.70
- Rating
- 4.2/5
- Reviews
- 2,437
- Age
- 1y ago
e.l.f. Power Grip Primer Jumbo
- Price
- $87.58
- Rating
- 4.7/5
- Reviews
- 380
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
67
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
8%
- e.l.f.37%
- MAYBELLINE18%
- SHEGLAM15%
- Essence Cosmetics14%
- NYX PROFESSIONAL MAKEUP6%
- SWISS BEAUTY4%
- Open — no brand owns it (5 brands, 8%)
Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- primer123K/yr
- elf primer41K/yr
- primer makeup27K/yr
- برايمر13K/yr
- sheglam primer16K/yr
- primer for oily skin9K/yr
- elf power grip primer6K/yr
- primer for dry skin7K/yr
- برايمر شيجلام4K/yr
What reviews say buyers love and hate about Primer
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“So good quality”
“Perfect for my mix skin type”
“Very moisturising and feel good”
“Great Value”
“Good for dry skin”
What buyers complain about
89% of reviews“Rash on my face”
“Bad quality”
“not the same formula, water and not sticky at all”
“No grip as mentioned”
“Doesnt work”
Primer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
