Primer
FailThe average product has 11,204 reviews to catch up to, so Primer is a Fail.
- Flapen Score
- 49 / 100Ranks 275 of 445 Beauty niches · −2 vs the category median of 5149
- Market size
- $156K/yr244K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 67 sellers
Flapen Score
Primer against its category
The dotted line is the Beauty average. Past it, Primer is stronger. Inside it, weaker.
Market
The Primer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Primer 244K times last year and spent an estimated $156K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $156Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- primer123K searches a year
02 · Price
A sale here is worth $33.40.
Listings sell for $33.40 on average, from $14.70 to $87.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $33.40 that is $8K to $17K a year per listing.
- Average price
- $33.40inside the $15 to $100 sweet spot
- Price range
- $14.70–$87.58
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$17K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #99 within Beauty. It carries 11,204 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 97%
- Out of stock, average day
- 0.6%
- Average rank
- #99in Beauty
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 11,204per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)
- Price
- $37.00
- Rating
- 4.3/5
- Reviews
- 53,491
- Age
- 4y ago

Maybelline New York Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 30ml
- Price
- $32.15
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 1y ago

essence jelly GRIP HYDRATING PRIMER
- Price
- $15.53
- Rating
- 4.4/5
- Reviews
- 4,019
- Age
- 2y ago

e.l.f. Cosmetics Mini Power Grip Primer Gel Face Primer for Long-Lasting Make-Up 15 ml
- Price
- $25.40
- Rating
- 4.5/5
- Reviews
- 1,379
- Age
- 2y ago

Maybelline New York Foundation Primer Instant Pore Eraser Foundation Smooth Matte Finish Blurs Pores Baby Skin
- Price
- $24.03
- Rating
- 4.1/5
- Reviews
- 71,195
- Age
- 12y ago
Trending
90-day click momentum
SHEGLAM Melt Touch Ultra-Hydrating Face Primer Lightweight Moisturizing Makeup Base for Smooth & Long-Lasting Foundation
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago

SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
- Price
- $32.88
- Rating
- 4.4/5
- Reviews
- 500
- Age
- 4mo ago

SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Gel Smooth Fine Lines and Silicone-Free Face Primer Green
- Price
- $25.06
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 9mo ago

Swiss Beauty Real Makeup Base Highlighting Primer| Skin-Hydrating Poreless Primer With Natural Glow Finish For Face Makeup |Shade - Natural Tint 32Ml
- Price
- $34.26
- Rating
- 4.2/5
- Reviews
- 6,041
- Age
- 1y ago

LOréal Paris Pore Minimiser Primer Advanced Derm Primer Tightened Pores Resurfaced Skin Matte Finish 24H Wear Prime Lab 30ml
- Price
- $43.85
- Rating
- 4.3/5
- Reviews
- 2,371
- Age
- 3y ago
Newest
by launch date
SHEGLAM Melt Touch Ultra-Hydrating Face Primer Lightweight Moisturizing Makeup Base for Smooth & Long-Lasting Foundation
- Price
- $32.66
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago

SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
- Price
- $32.88
- Rating
- 4.4/5
- Reviews
- 500
- Age
- 4mo ago

SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Gel Smooth Fine Lines and Silicone-Free Face Primer Green
- Price
- $25.06
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 9mo ago

essence jelly GRIP undereye primer stick
- Price
- $14.70
- Rating
- 4.2/5
- Reviews
- 2,437
- Age
- 1y ago

e.l.f. Power Grip Primer Jumbo
- Price
- $87.58
- Rating
- 4.7/5
- Reviews
- 380
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
67
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
8%
- e.l.f.37%
- MAYBELLINE18%
- SHEGLAM15%
- Essence Cosmetics14%
- NYX PROFESSIONAL MAKEUP6%
- SWISS BEAUTY4%
- Open — no brand owns it (5 brands, 8%)
Demand
Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Primer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- primer123K/yr
- elf primer41K/yr
- primer makeup27K/yr
- برايمر13K/yr
- sheglam primer16K/yr
- primer for oily skin9K/yr
- elf power grip primer6K/yr
- primer for dry skin7K/yr
- برايمر شيجلام4K/yr
Reviews and returns
What reviews say buyers love and hate about Primer
We read the reviews and the return reasons for every product selling here.
“Rash on my face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primer questions
Answered from the same tracked data.









