powder
Worth a lookShows a sweet-spot price point ($28.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.47avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.43–$129.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$216K$216K/yr · 293K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,230.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, powder is a $216K/yr Amazon United Arab Emirates market (293K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
powder market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $171K–$228K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 59 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
142
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
30%
Top 20: 67%
Open market
19%
- MAYBELLINE50%
- Rimmel11%
- LAKMÉ7%
- Essence Cosmetics6%
- Enchanteur3%
- L'Oreal Paris3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top powder search terms
- powder83K/yr
- compact powder44K/yr
- face powder31K/yr
- powder foundation14K/yr
- pressed powder13K/yr
- compact powder full coverage15K/yr
- fit me powder16K/yr
- talc powder10K/yr
- talcum powder10K/yr
- maybelline powder11K/yr
Top powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Fit Me Matte and Poreless Powder 220 Natural Beige 12 gm
MAYBELLINE$19.474.2★590 rev
Rimmel London Stay Matte Pressed Powder 01 Transparent 14 g
Rimmel$14.874.3★46,336 rev
Maybelline New York Fit Me Matte & Poreless Powder 115 Ivory 12g
MAYBELLINE$16.934.2★593 rev
Maybelline New York Fit Me Matte & Poreless Powder 110 Porcelain 12 gm
MAYBELLINE$19.764.1★506 rev
Maybelline New York Fit Me Compact Powder Matte + Poreless Compact Powder upto 16 hours of Oil Control with SPF 32 PA+++ and UV filters and ideal for normal to oily skin - 115 Ivory|6g
MAYBELLINE$25.854.2★9,046 rev
Newest
by launch date
NYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Banana Brat
NYX PROFESSIONAL MAKEUP$33.551,433 rev
essence fix & LAST 14h make-up fixing LOOSE POWDER 9.5 grams
Essence Cosmetics$13.591,012 rev
Maybelline New York Fit Me Compact Powder Matte + Poreless Compact Powder upto 16 hours of Oil Control with SPF 32 PA+++ and UV filters and ideal for normal to oily skin - 115 Ivory|6g
MAYBELLINE$25.859,046 rev
Max Factor Creme Puff Pressed Compact Powder 41 Medium Beige 14g
Max Factor$20.862,805 rev
LAKMÉ Face It Compact Marble 9 g
LAKMÉ$15.5311,270 rev
Trending
90-day click momentumNYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Banana Brat
NYX PROFESSIONAL MAKEUP$33.554.4★
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup Natural Buff 1 Count
MAYBELLINE$46.374.5★
Essence -Mattifying Compact Powder- 11 Pastel Beige
Essence Cosmetics$11.814.1★
Rimmel London Stay Matte Pressed Powder 05 Silky Beige 14g
Rimmel$15.134.2★
Essence Mattifying Compact Powder 04 Perfect Beige (27161)
Essence Cosmetics$12.614.1★
What buyers say about powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“It makes your skin clear n smooth”
“Amazing smell”
“Suitable in summer time”
“Working product”
“Nice gift option”
“Good for oily acne prone skin”
“The powder has good coverage”
“waterproof as a dancer who sweats I can tell that it does really help with my makeup its a great buy you can consider it”
“Value product”
What buyers complain about
“Poor quality”
“This is evident that this is a used or old product”
“I cannot even use it”
“A bit rough texture sometimes”
“the color is just like a blush”
“Very powdery and not natural look”
“Too dark for me- didnt like the coverage had to throw it”
“Got too much pimples”
“no oil control”
Top return reasons
Common questions
- Is powder profitable to sell on Amazon United Arab Emirates?
- The niche generates $216K/yr across 61 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the powder niche?
- 22 brands and 142 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in powder?
- Top complaints mined from reviews: الجودة الشاملة, حالة المنتج, سهولة الاستخدام. The return rate is 1.3%.
- When does demand for powder peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the powder niche?
- Listings span $6.43–$129.55; the average listing price is $28.47 (sweet spot $15–$100). The average incumbent carries 7,231 reviews — the moat a new listing must climb.