Powder
MaybeProducts sell for $28.47 on average, inside the sweet spot. But the average product has 7,231 reviews to catch up to, so Powder is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 445 Beauty niches · +9 vs the category median of 5160
- Market size
- $216K/yr293K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 30%top-5 click share · 22 brands · 142 sellers
Flapen Score
Powder against its category
The dotted line is the Beauty average. Past it, Powder is stronger. Inside it, weaker.
Market
The Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Powder 293K times last year and spent an estimated $216K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $216Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- powder83K searches a year
02 · Price
A sale here is worth $28.47.
Listings sell for $28.47 on average, from $6.43 to $129.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.47 that is $3K to $7K a year per listing.
- Average price
- $28.47inside the $15 to $100 sweet spot
- Price range
- $6.43–$129.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Beauty. It carries 7,231 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Beauty
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 7,231per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maybelline New York Fit Me Matte and Poreless Powder 220 Natural Beige 12 gm
- Price
- $19.47
- Rating
- 4.2/5
- Reviews
- 590
- Age
- 5y ago

Rimmel London Stay Matte Pressed Powder 01 Transparent 14 g
- Price
- $14.87
- Rating
- 4.3/5
- Reviews
- 46,336
- Age
- 13y ago

Maybelline New York Fit Me Matte & Poreless Powder 115 Ivory 12g
- Price
- $16.93
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 5y ago

Maybelline New York Fit Me Matte & Poreless Powder 110 Porcelain 12 gm
- Price
- $19.76
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 5y ago

Maybelline New York Fit Me Compact Powder Matte + Poreless Compact Powder upto 16 hours of Oil Control with SPF 32 PA+++ and UV filters and ideal for normal to oily skin - 115 Ivory|6g
- Price
- $25.85
- Rating
- 4.2/5
- Reviews
- 9,046
- Age
- 4y ago
Trending
90-day click momentum
NYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Banana Brat
- Price
- $33.55
- Rating
- 4.4/5
- Reviews
- 1,433
- Age
- 8mo ago

Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup Natural Buff 1 Count
- Price
- $46.37
- Rating
- 4.5/5
- Reviews
- 3,402
- Age
- 11y ago

Essence -Mattifying Compact Powder- 11 Pastel Beige
- Price
- $11.81
- Rating
- 4.1/5
- Reviews
- 2,098
- Age
- 10y ago

Rimmel London Stay Matte Pressed Powder 05 Silky Beige 14g
- Price
- $15.13
- Rating
- 4.2/5
- Reviews
- 10,849
- Age
- 13y ago

Essence Mattifying Compact Powder 04 Perfect Beige (27161)
- Price
- $12.61
- Rating
- 4.1/5
- Reviews
- 2,098
- Age
- 13y ago
Newest
by launch date
NYX Professional Makeup Wonder Snatch Powder Lifting Loose Powder Up to 16 HR sweat-proof & non-smudging wear Banana Brat
- Price
- $33.55
- Rating
- 4.4/5
- Reviews
- 1,433
- Age
- 8mo ago

essence fix & LAST 14h make-up fixing LOOSE POWDER 9.5 grams
- Price
- $13.59
- Rating
- 4.2/5
- Reviews
- 1,012
- Age
- 3y ago

Maybelline New York Fit Me Compact Powder Matte + Poreless Compact Powder upto 16 hours of Oil Control with SPF 32 PA+++ and UV filters and ideal for normal to oily skin - 115 Ivory|6g
- Price
- $25.85
- Rating
- 4.2/5
- Reviews
- 9,046
- Age
- 4y ago

Max Factor Creme Puff Pressed Compact Powder 41 Medium Beige 14g
- Price
- $20.86
- Rating
- 4.4/5
- Reviews
- 2,805
- Age
- 4y ago

LAKMÉ Face It Compact Marble 9 g
- Price
- $15.53
- Rating
- 4.2/5
- Reviews
- 11,270
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
142
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
30%
Top 20: 67%
Open market
19%
- MAYBELLINE50%
- Rimmel11%
- LAKMÉ7%
- Essence Cosmetics6%
- Enchanteur3%
- L'Oreal Paris3%
Demand
Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- powder83K/yr
- compact powder44K/yr
- face powder31K/yr
- powder foundation14K/yr
- pressed powder13K/yr
- compact powder full coverage15K/yr
- fit me powder16K/yr
- talc powder10K/yr
- talcum powder10K/yr
- maybelline powder11K/yr
Reviews and returns
What reviews say buyers love and hate about Powder
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder questions
Answered from the same tracked data.









