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Powder

Maybe

Products sell for $28.47 on average, inside the sweet spot. But the average product has 7,231 reviews to catch up to, so Powder is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 445 Beauty niches · +9 vs the category median of 51
Market size
$216K/yr293K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
30%top-5 click share · 22 brands · 142 sellers

Flapen Score

Powder against its category

The dotted line is the Beauty average. Past it, Powder is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Powder 293K times last year and spent an estimated $216K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
2.6%
Market size, estimated
$216Ka year
Peak month
November1.7× the quietest month
Top search term
powder83K searches a year

02 · Price

A sale here is worth $28.47.

Listings sell for $28.47 on average, from $6.43 to $129.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.47 that is $3K to $7K a year per listing.

Average price
$28.47inside the $15 to $100 sweet spot
Price range
$6.43–$129.55
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Beauty. It carries 7,231 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#113in Beauty
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,231per listing
Listings tracked
61

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$6K$13K$19K$26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

142

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

30%

Top 20: 67%

Open market

19%

  • MAYBELLINE50%
  • Rimmel11%
  • LAKMÉ7%
  • Essence Cosmetics6%
  • Enchanteur3%
  • L'Oreal Paris3%

Demand

Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powder83K/yr
  • compact powder44K/yr
  • face powder31K/yr
  • powder foundation14K/yr
  • pressed powder13K/yr
  • compact powder full coverage15K/yr
  • fit me powder16K/yr
  • talc powder10K/yr
  • talcum powder10K/yr
  • maybelline powder11K/yr

Reviews and returns

What reviews say buyers love and hate about Powder

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “الجودة الشاملة”
1.3%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Powder questions

Answered from the same tracked data.