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Pomade

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $82K a year here, so Pomade is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Market size
$82K/yr38K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
38%top-5 click share · 19 brands · 79 sellers

Flapen Score

Pomade against its category

The dotted line is the Beauty average. Past it, Pomade is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pomade market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pomade 38K times last year and spent an estimated $82K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
3.3%
Market size, estimated
$82Ka year
Peak month
June1.5× the quietest month
Top search term
pomade14K searches a year

02 · Price

A sale here is worth $64.47.

Listings sell for $64.47 on average, from $14.51 to $154.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.47 that is $0 to $6K a year per listing.

Average price
$64.47inside the $15 to $100 sweet spot
Price range
$14.51–$154.56
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #132 within Beauty. It carries 3,690 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
98%
Out of stock, average day
6.4%
Average rank
#132in Beauty
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,690per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Pomade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

79

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

16%

  • American Crew52%
  • BASED BODYWORKS11%
  • Viking Revolution11%
  • Gatsby5%
  • Cantu3%
  • The Man Company3%
  • Open — no brand owns it (13 brands, 16%)

Demand

Pomade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pomade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pomade14K/yr
  • american crew11K/yr
  • pomade for men8K/yr
  • american crew fiber4K/yr

Reviews and returns

What reviews say buyers love and hate about Pomade

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “ملمس ناعم”
20%of negative reviews mention “زيتي/دهني”
0.8%of orders come back
“if u use it use also sea slat spray people say ur hair looks greasy”
A buyer, on “زيتي/دهني”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pomade questions

Answered from the same tracked data.