pomade
Worth a lookShows low returns (0.8%), but a small market ($82K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$64.47avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$14.51–$154.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,690.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 38K searches
According to Flapen's Amazon United Arab Emirates niche tracking, pomade is a $82K/yr Amazon United Arab Emirates market (38K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pomade market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 43%
- Out of stock
- 6.4%
- Avg brand age
- 87 months
- Avg seller age
- 83 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
79
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
16%
- American Crew52%
- BASED BODYWORKS11%
- Viking Revolution11%
- Gatsby5%
- Cantu3%
- The Man Company3%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pomade search terms
- pomade14K/yr
- american crew11K/yr
- pomade for men8K/yr
- american crew fiber4K/yr
Top pomade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS$154.564.5★542 rev
American Crew Mens Hair Fiber by Like Hair Gel with High Hold & Low Shine Travel Size 1.75 Oz (Pack of 1)
American Crew$55.054.5★625 rev
Viking Revolution Extreme Hold Pomade for Men Style & Finish Your Hair - Extra Firm Strong Hold & High Shine for Mens Styling Support - Water Based Male Grooming Product is Easy to Wash Out 4oz
Viking Revolution$39.834.3★5,529 rev
American Crew Defining Paste With Medium Hold & Low Shine Gifts For Men For Thickening & Texture (85G) Matte Finish Hair Styling Wax For Men
American Crew$67.314.5★9,817 rev
American Crew Mens Hair Pomade Like Hair Gel with Medium Hold & High Shine Travel Size 1.75 Oz (Pack of 1)
American Crew$57.774.6★1,638 rev
Newest
by launch dateBASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS$154.56542 rev
Viking Revolution Spiced Vanilla Hair Pomade for Men - Extreme Hold Hair Gel for Men Water Based - Mens Pomade Extra Firm Mens Hair Pomade Strong Hold - High Shine Mens Hair Cream (4oz)
Viking Revolution$38.39671 rev
American Crew Mens Hair Pomade Like Hair Gel with Medium Hold & High Shine Travel Size 1.75 Oz (Pack of 1)
American Crew$57.771,638 rev
American Crew Mens Hair Forming Cream Like Hair Gel with Medium Hold & Medium Shine Travel Size 1.7 oz (Pack of 1)
American Crew$47.169,817 rev
American Crew Mens Hair Fiber by Like Hair Gel with High Hold & Low Shine Travel Size 1.75 Oz (Pack of 1)
American Crew$55.05625 rev
Trending
90-day click momentumAmerican Crew Mens Hair Forming Cream Like Hair Gel with Medium Hold & Medium Shine Travel Size 1.7 oz (Pack of 1)
American Crew$47.164.5★
Gatsby Styling Pomade Matte Moulder | Hybrid Formula | Creates Neo-Classic Hairstyle With No Shine Effect | 75gm
Gatsby$17.034.0★
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS$154.564.5★
The Bluebeards Revenge Water Based Pommade for Men Strong Hold and Traditional Glossy Finish 100ml
The Bluebeards Revenge$51.804.5★
American Crew Mens Hair Fiber by Like Hair Gel with High Hold with Low Shine 3 Oz (Pack of 2)
American Crew$114.354.7★
What buyers say about pomade
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very good product it's a very soft to use”
“Great product”
“Great product and ingredients”
“Good styling and hold”
“Easy to wash out”
“Nice orange fragrance”
What buyers complain about
“if u use it use also sea slat spray people say ur hair looks greasy”
“leaves white powder kind residue on hair”
“Worst quality”
“barely got texture Im talking 15 sprays for barely any”
“cant use it”
“Strong Chemical Smell”
Top return reasons
Common questions
- Is pomade profitable to sell on Amazon United Arab Emirates?
- The niche generates $82K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the pomade niche?
- 19 brands and 79 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in pomade?
- Top complaints mined from reviews: زيتي/دهني, بقايا, الجودة الشاملة. The return rate is 0.8%.
- When does demand for pomade peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pomade niche?
- Listings span $14.51–$154.56; the average listing price is $64.47 (sweet spot $15–$100). The average incumbent carries 3,690 reviews — the moat a new listing must climb.