Pomade
Pomade shows low returns (0.8%), but a small market ($82K/yr) keeps it on the watch list.
Flapen Score
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Is Pomade profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Pomade is a $82K/yr Amazon United Arab Emirates market (38K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Pomade: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +22.6% over the last 90 days and 3.3% of searches end in a purchase.
$82K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 44 products
Top Pomade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
American Crew Mens Hair Fiber by Like Hair Gel with High Hold & Low Shine Travel Size 1.75 Oz (Pack of 1)
- Price
- $55.05
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 3y ago
Viking Revolution Extreme Hold Pomade for Men Style & Finish Your Hair - Extra Firm Strong Hold & High Shine for Mens Styling Support - Water Based Male Grooming Product is Easy to Wash Out 4oz
- Price
- $39.83
- Rating
- 4.3/5
- Reviews
- 5,529
- Age
- 6y ago
American Crew Defining Paste With Medium Hold & Low Shine Gifts For Men For Thickening & Texture (85G) Matte Finish Hair Styling Wax For Men
- Price
- $67.31
- Rating
- 4.5/5
- Reviews
- 9,817
- Age
- 13y ago
American Crew Mens Hair Pomade Like Hair Gel with Medium Hold & High Shine Travel Size 1.75 Oz (Pack of 1)
- Price
- $57.77
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 3y ago
Trending
90-day click momentum
American Crew Mens Hair Forming Cream Like Hair Gel with Medium Hold & Medium Shine Travel Size 1.7 oz (Pack of 1)
- Price
- $47.16
- Rating
- 4.5/5
- Reviews
- 9,817
- Age
- 3y ago
Gatsby Styling Pomade Matte Moulder | Hybrid Formula | Creates Neo-Classic Hairstyle With No Shine Effect | 75gm
- Price
- $17.03
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 4y ago
BASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
The Bluebeards Revenge Water Based Pommade for Men Strong Hold and Traditional Glossy Finish 100ml
- Price
- $51.80
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 4y ago
American Crew Mens Hair Fiber by Like Hair Gel with High Hold with Low Shine 3 Oz (Pack of 2)
- Price
- $114.35
- Rating
- 4.7/5
- Reviews
- 1,598
- Age
- 5y ago
Newest
by launch dateBASED BODYWORKS Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- $154.56
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 1y ago
Viking Revolution Spiced Vanilla Hair Pomade for Men - Extreme Hold Hair Gel for Men Water Based - Mens Pomade Extra Firm Mens Hair Pomade Strong Hold - High Shine Mens Hair Cream (4oz)
- Price
- $38.39
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 1y ago
American Crew Mens Hair Pomade Like Hair Gel with Medium Hold & High Shine Travel Size 1.75 Oz (Pack of 1)
- Price
- $57.77
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 3y ago
American Crew Mens Hair Forming Cream Like Hair Gel with Medium Hold & Medium Shine Travel Size 1.7 oz (Pack of 1)
- Price
- $47.16
- Rating
- 4.5/5
- Reviews
- 9,817
- Age
- 3y ago
American Crew Mens Hair Fiber by Like Hair Gel with High Hold & Low Shine Travel Size 1.75 Oz (Pack of 1)
- Price
- $55.05
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
79
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
16%
- American Crew52%
- BASED BODYWORKS11%
- Viking Revolution11%
- Gatsby5%
- Cantu3%
- The Man Company3%
- Open — no brand owns it (13 brands, 16%)
Pomade demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Pomade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pomade14K/yr
- american crew11K/yr
- pomade for men8K/yr
- american crew fiber4K/yr
What reviews say buyers love and hate about Pomade
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“This is a very good product it's a very soft to use”
“Great product”
“Great product and ingredients”
“Good styling and hold”
“Easy to wash out”
What buyers complain about
100% of reviews“if u use it use also sea slat spray people say ur hair looks greasy”
“leaves white powder kind residue on hair”
“Worst quality”
“barely got texture Im talking 15 sprays for barely any”
“cant use it”
Pomade return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pomade questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
