- Flapen Score
- 47 / 100Ranks 307 of 445 Beauty niches · −4 vs the category median of 5147
- Market size
- $103K/yr56K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 23 sellers
Flapen Score
Plum against its category
The dotted line is the Beauty average. Past it, Plum is stronger. Inside it, weaker.
Market
The Plum market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Plum 56K times last year and spent an estimated $103K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $103Ka year
- Top search term
- plum19K searches a year
02 · Price
A sale here is worth $10.15.
Listings sell for $10.15 on average, from $4.56 to $21.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.15 that is $10K to $13K a year per listing.
- Average price
- $10.15under the $15 to $100 sweet spot
- Price range
- $4.56–$21.26
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #116 within Beauty. It carries 263 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 92%
- Out of stock, average day
- 24.9%
- Average rank
- #116in Beauty
- Average rating
- 4.28 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 263per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Plum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vermonte Beauty Pears South Africa 500 g Approx.
- Price
- $4.74
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 3y ago

Pears Forelle South Africa 500 g Approx.
- Price
- $5.17
- Rating
- 4.2/5
- Reviews
- 164
- Age
- 3y ago

Plums Angelino South Africa 500 g Approx.
- Price
- $6.31
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 3y ago

Fresh Pears Rosemary 450-500 g South Africa 3-5 Pcs
- Price
- $5.67
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

Pears Sampier South Africa 500 g Approx.
- Price
- $4.56
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 3y ago
Trending
90-day click momentum
Pears Oil Clear & Glow Bar Soap Super Saver Pack of 4 125g each | 100% Natural Ingredients & Pure Glycerin for Smooth Soft & Glowing Skin | Paraben-Free Moisturising Soap With Mild Fragrance
- Price
- $15.11
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

Plum Bright Years Restorative Night Cream | Brightens Dull Skin & Reduces Dark Spots | with Sea Lavender & Niacinamide | Anti-Aging Overnight Moisturizer for Women & Men
- Price
- $17.94
- Rating
- 4.2/5
- Reviews
- 938
- Age
- 7y ago

Plums Angelino South Africa 500 g Approx.
- Price
- $6.31
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 3y ago

Pears Pure & Gentle Natural Oils Body Wash | 100% Soap-Free pH-Balanced Formula With 10X Moisturization | For Healthy & Glowing Skin | 250ml
- Price
- $10.63
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 7y ago

Pears Forelle South Africa 500 g Approx.
- Price
- $5.17
- Rating
- 4.2/5
- Reviews
- 164
- Age
- 3y ago
Newest
by launch date
Pears Oil Clear & Glow Bar Soap Super Saver Pack of 4 125g each | 100% Natural Ingredients & Pure Glycerin for Smooth Soft & Glowing Skin | Paraben-Free Moisturising Soap With Mild Fragrance
- Price
- $15.11
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

Fresh Pears Rosemary 450-500 g South Africa 3-5 Pcs
- Price
- $5.67
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

Plums Red South Africa 500 g Approx.
- Price
- $7.76
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 3y ago

Vermonte Beauty Pears South Africa 500 g Approx.
- Price
- $4.74
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 3y ago

Pears Forelle South Africa 500 g Approx.
- Price
- $5.17
- Rating
- 4.2/5
- Reviews
- 164
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Lulu81%
- PEARS11%
- Generic5%
- Plum3%
- Open — no brand owns it (0%)
Demand
Plum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Plum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plum19K/yr
- pears19K/yr
- pear17K/yr
- plums2K/yr
Reviews and returns
What reviews say buyers love and hate about Plum
We read the reviews and the return reasons for every product selling here.
“yellowish I think it was old stock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plum questions
Answered from the same tracked data.









