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Plum

brand-locked demand (top 5 brands take 100% of clicks) — Plum doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 307 of 445 Beauty niches · −4 vs the category median of 51

Market size 25Growth 33Conversion 99Competition 19Returns 100Price range 37Avg price 35Brand share 0Review moat 87Quality gap 76
This niche Category average · 445 niches

Is Plum profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Plum is a $103K/yr Amazon United Arab Emirates market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Plum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.2% over the last 90 days and 18.1% of searches end in a purchase.

$103K

revenue / yr

Units sold / yr20K
Search volume / yr+6.2%56K
Conversion rate18.1%
Avg price$10.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 23
Top-5 product click share77%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement15%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews263

Top Plum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$10K$21K$31K$41K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Lulu81%
  • PEARS11%
  • Generic5%
  • Plum3%
  • Open — no brand owns it (0%)

Plum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR18.1%Products13Brands4Top 5 Brands100%OOS Rate24.9%Rating4.3★Reviews263Avg BSR#116
2K2KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Plum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plum19K/yr
  • pears19K/yr
  • pear17K/yr
  • plums2K/yr

What reviews say buyers love and hate about Plum

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
الذوق العام20%

Appearance and taste

يشم12%

has a light fragrance

مناسب للبشرة المختلطة10%

Gentle on skin

مناسب للبشرة الجافة10%

I only buy this soap because its makes my skin smooth

السطوع/اللمعان/التوهج10%

gives a glow

What buyers complain about

67% of reviews
لون25%

yellowish I think it was old stock

الالتصاق25%

It is sticky and yucky

القيمة مقابل المال17%

even though they can be a bit costly

Plum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1مانع للتسرب
30%
2لون
18%
3الحساسية
15%
4بهتان اللون/تغير اللون
10%
5حالة المنتج
10%

Common Plum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plum 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $103K/yr across 13 tracked products. Search demand moved +6.2% over the last 90 days.
Plum buyers on Amazon United Arab Emirates complain most about لون, الالتصاق, القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 0.0%.