Philips Hair Straightener
FailThe top 5 brands take 100% of clicks, so Philips Hair Straightener is a Fail.
- Flapen Score
- 32 / 100Ranks 438 of 445 Beauty niches · −19 vs the category median of 5132
- Market size
- $79K/yr38K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 61%top-5 click share · 1 brands · 24 sellers
Flapen Score
Philips Hair Straightener against its category
The dotted line is the Beauty average. Past it, Philips Hair Straightener is stronger. Inside it, weaker.
Market
The Philips Hair Straightener market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Philips Hair Straightener 38K times last year and spent an estimated $79K. One brand takes every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $79Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- philips hair straightener21K searches a year
02 · Price
A sale here is worth $171.60.
Listings sell for $171.60 on average, from $60.69 to $301.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $171.60 that is $0 to $17K a year per listing.
- Average price
- $171.60above the $15 to $100 sweet spot
- Price range
- $60.69–$301.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 4.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #195 within Beauty. It carries 962 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #195in Beauty
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 962per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Philips Hair Straightener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PhilipsThermoProtect straightener BHS375/03|Keratin Ceramic Plates | Styling temperature 180C / 220C | 110-240 V
- Price
- $60.69
- Rating
- 4.4/5
- Reviews
- 1,752
- Age
- 7y ago

Philips Heated straightening brush BHH730/03|Naturally straight hair in 5 minutes| Keratin infused ceramic coating|1 temperature mode| Triple bristle detangles and protect the scalp
- Price
- $125.71
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 3y ago

Hair Straightener Philips 5000 series BHS52000 Warm Black White 1.8 m
- Price
- $179.05
- Rating
- 4.5/5
- Reviews
- 1,336
- Age
- 2y ago

Philips ThermoProtect Straigthener BHS378/03 | Keratin-Infused Ceramic Plates | Ionic Care | 6 LED Temperature Settings 160C-230C | Fast Heat | Auto Shutoff for Safety
- Price
- $117.98
- Rating
- 4.4/5
- Reviews
- 1,752
- Age
- 6y ago

Philips 7000 Series Straightener BHS732/03 | ThermoShield technology | Ceramic Argan plate coating| 2x ion Mineral ion |Temperature range 120C - 230C 12 Settings| Floating plate Cool tips
- Price
- $253.72
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago
Trending
90-day click momentum
Philips 5000 series hair straightener BHS530/03|2 x ionic care| ThermoShield technology for less heat damage |Temperature range 120C - 230C 12 Settings | Argan-oil infused ceramic plate
- Price
- $226.03
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3y ago

Philips 7000 Series Straightener BHS732/03 | ThermoShield technology | Ceramic Argan plate coating| 2x ion Mineral ion |Temperature range 120C - 230C 12 Settings| Floating plate Cool tips
- Price
- $253.72
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago

Philips 5000 Series Air Styler BHA530/03|1000W|5-in-1 Dryer & Styler (Nozzle Retractable bristle brush 38mm Thermobrush Paddle straightening brush Volumizer)|Ionic care|Argan-oil infused brush
- Price
- $171.46
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 2y ago

Philips Heated straightening brush BHH885/03 | Naturally straight hair in 5 minutes|Ionic Care|Argan Oil infused Ceramic Coating|3 Temperature modes|Triple bristle detangles & protect the scalp
- Price
- $165.29
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 3y ago

Hair Straightener Philips 5000 series BHS52000 Warm Black White 1.8 m
- Price
- $179.05
- Rating
- 4.5/5
- Reviews
- 1,336
- Age
- 2y ago
Newest
by launch date![Philips 7000 Series Hair Straightener with ThermoShield Technology [Model BHS732/00] Blue](https://m.media-amazon.com/images/I/41wJAMDapoL.jpg)
Philips 7000 Series Hair Straightener with ThermoShield Technology [Model BHS732/00] Blue
- Price
- $301.14
- Rating
- 4.5/5
- Reviews
- 1,287
- Age
- 1y ago

Philips 5000 Series Air Styler BHA530/03|1000W|5-in-1 Dryer & Styler (Nozzle Retractable bristle brush 38mm Thermobrush Paddle straightening brush Volumizer)|Ionic care|Argan-oil infused brush
- Price
- $171.46
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 2y ago

Hair Straightener Philips 5000 series BHS52000 Warm Black White 1.8 m
- Price
- $179.05
- Rating
- 4.5/5
- Reviews
- 1,336
- Age
- 2y ago

PHILIPS Hair Straightener BHS520/00 ThermoShield Technology to lower heat damage Argan Oil Infused Plates 2x Ionic Care for Frizz-free smooth shiny hair (New Model) Blue
- Price
- $183.09
- Rating
- 4.2/5
- Reviews
- 204
- Age
- 3y ago

Philips 5000 series hair straightener BHS530/03|2 x ionic care| ThermoShield technology for less heat damage |Temperature range 120C - 230C 12 Settings | Argan-oil infused ceramic plate
- Price
- $226.03
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- PHILIPS100%
- Open — no brand owns it (0%)
Demand
Philips Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Philips Hair Straightener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips hair straightener21K/yr
- philips straightener8K/yr
- hair straightener philips8K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Hair Straightener
We read the reviews and the return reasons for every product selling here.
“Not good for long use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Hair Straightener questions
Answered from the same tracked data.









