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Philips Hair Straightener

Fail

The top 5 brands take 100% of clicks, so Philips Hair Straightener is a Fail.

Flapen Score
32
32 / 100
Ranks 438 of 445 Beauty niches · −19 vs the category median of 51
Market size
$79K/yr38K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
61%top-5 click share · 1 brands · 24 sellers

Flapen Score

Philips Hair Straightener against its category

The dotted line is the Beauty average. Past it, Philips Hair Straightener is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Hair Straightener market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Philips Hair Straightener 38K times last year and spent an estimated $79K. One brand takes every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.2%
Market size, estimated
$79Ka year
Peak month
November1.7× the quietest month
Top search term
philips hair straightener21K searches a year

02 · Price

A sale here is worth $171.60.

Listings sell for $171.60 on average, from $60.69 to $301.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $171.60 that is $0 to $17K a year per listing.

Average price
$171.60above the $15 to $100 sweet spot
Price range
$60.69–$301.14
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
4.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #195 within Beauty. It carries 962 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#195in Beauty
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
962per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Philips Hair Straightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Hair Straightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Philips Hair Straightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips hair straightener21K/yr
  • philips straightener8K/yr
  • hair straightener philips8K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Hair Straightener

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “متانة”
4.1%of orders come back
“Not good for long use”
A buyer, on “متانة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Philips Hair Straightener questions

Answered from the same tracked data.