philips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 424K searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$196.92avg listing price — sweet spot $15–$100
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,984.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$45.18–$1177.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, philips is a $2.4M/yr Amazon United Arab Emirates market (424K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
philips market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 67 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- PHILIPS84%
- Norelco9%
- Manscaped Refining The Gentleman5%
- MANSPOT2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — +13.5% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 6.3×
Top philips search terms
- philips one blade129K/yr
- philips120K/yr
- one blade phillips25K/yr
- مكينة حلاقة مناطق حساسة24K/yr
- manscaped26K/yr
- one blade21K/yr
- electric shaver19K/yr
- oneblade16K/yr
- phillips one blade14K/yr
- philips oneblade8K/yr
Top philips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips OneBlade Face & Body QP2824/10 | Electric Beard Trimmer & Shaver | Dual-Sided Blade | Unique OneBlade Technology | 45min Cordless | Waterproof
PHILIPS$99.764.4★7,488 rev
Philips OneBlade Face QP2724/10 2 Years Warranty
PHILIPS$80.934.7★12,313 rev
Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
PHILIPS$199.194.4★345 rev
Philips Norelco OneBlade Unisex Intimate Pubic & Personal Body Groomer & Trimmer QP1924/70
Norelco$142.514.3★4,789 rev
MANSCAPED The Lawn Mower 5.0 ULTRA Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black
Manscaped Refining The Gentleman$394.294.1★1,352 rev
Newest
by launch date
MANSPOT Trimmers for Men Electric Body Hair Shaver for Men Groin & Ball Trimmer with 4 Guards Replaceable Ceramic Blade Heads Wet & Dry Cordless Trimmer 90-Minute Shaving Machine
MANSPOT$105.0415,290 rev
Philips OneBlade Intimate Electric Shaver and Intimate Trimmer for Men and Women with Extra Skin Protection 2 x SkinProtect Blades 1 x 3 mm Trimmer Attachment QP1924/30 White
PHILIPS$136.415,536 rev
Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
PHILIPS$199.19345 rev
Philips Norelco OneBlade Unisex Intimate Pubic & Personal Body Groomer & Trimmer QP1924/70
Norelco$142.514,789 rev
MANSCAPED The Lawn Mower 5.0 ULTRA Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black
Manscaped Refining The Gentleman$394.291,352 rev
Trending
90-day click momentum
Philips OneBlade Face QP1424/10 2 Years Warranty
PHILIPS$66.414.0★
MANSPOT Trimmers for Men Electric Body Hair Shaver for Men Groin & Ball Trimmer with 4 Guards Replaceable Ceramic Blade Heads Wet & Dry Cordless Trimmer 90-Minute Shaving Machine
MANSPOT$105.044.3★
PHILIPS QP210/51 ONE BLADE BLADE
PHILIPS$45.184.8★
Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
PHILIPS$199.194.4★
Philips OneBlade Intimate Electric Shaver and Intimate Trimmer for Men and Women with Extra Skin Protection 2 x SkinProtect Blades 1 x 3 mm Trimmer Attachment QP1924/30 White
PHILIPS$136.414.2★
What buyers say about philips
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“it feels worth it”
“As advertised”
“smooth on the skin”
“Fit for use”
“Comfortable”
“Really easy to use”
“Won't damage the skin”
“Recommended 💯 Minimalist and luxurious design”
“Precise and accurate”
What buyers complain about
“Can break very easily”
“Not working”
“Very poor quality”
“Waste of money”
“Charger is not available”
“the attachments of the face is broken after 3 uses only”
“Bad blades”
“Doesnt provide a clean shave”
“Battery doesn't charge anymore after using maybe 10 times in 2 months”
“The bears trimmer is not precise”
Top return reasons
Common questions
- Is philips profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.4M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the philips niche?
- 4 brands and 56 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips?
- Top complaints mined from reviews: متانة, الوظيفة - بشكل عام, الجودة الشاملة. The return rate is 1.7%.
- When does demand for philips peak?
- Demand peaks in Jun–Nov; the busiest month runs 6.3× the quietest.
- What does it cost to enter the philips niche?
- Listings span $45.18–$1177.15; the average listing price is $196.92 (sweet spot $15–$100). The average incumbent carries 4,984 reviews — the moat a new listing must climb.