- Flapen Score
- 45 / 100Ranks 340 of 445 Beauty niches · −6 vs the category median of 5145
- Market size
- $2.4M/yr424K searches / yr
- 90-day growth
- +13.5%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 56 sellers
Flapen Score
Philips against its category
The dotted line is the Beauty average. Past it, Philips is stronger. Inside it, weaker.
Market
The Philips market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Philips 424K times last year and spent an estimated $2.4M. All 4 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- +13.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $2.4Ma year
- Peak month
- November6.3× the quietest month
- Top search term
- philips one blade129K searches a year
02 · Price
A sale here is worth $196.92.
Listings sell for $196.92 on average, from $45.18 to $1177.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $196.92 that is $148K to $197K a year per listing.
- Average price
- $196.92above the $15 to $100 sweet spot
- Price range
- $45.18–$1177.15
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $148K–$197K
- Returns
- 1.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Beauty. It carries 4,984 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Beauty
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,984per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Philips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips OneBlade Face & Body QP2824/10 | Electric Beard Trimmer & Shaver | Dual-Sided Blade | Unique OneBlade Technology | 45min Cordless | Waterproof
- Price
- $99.76
- Rating
- 4.4/5
- Reviews
- 7,488
- Age
- 3y ago

Philips OneBlade Face QP2724/10 2 Years Warranty
- Price
- $80.93
- Rating
- 4.7/5
- Reviews
- 12,313
- Age
- 3y ago

Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
- Price
- $199.19
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago

Philips Norelco OneBlade Unisex Intimate Pubic & Personal Body Groomer & Trimmer QP1924/70
- Price
- $142.51
- Rating
- 4.3/5
- Reviews
- 4,789
- Age
- 1y ago

MANSCAPED The Lawn Mower 5.0 ULTRA Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black
- Price
- $394.29
- Rating
- 4.1/5
- Reviews
- 1,352
- Age
- 2y ago
Trending
90-day click momentum
Philips OneBlade Face QP1424/10 2 Years Warranty
- Price
- $66.41
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 3y ago

MANSPOT Trimmers for Men Electric Body Hair Shaver for Men Groin & Ball Trimmer with 4 Guards Replaceable Ceramic Blade Heads Wet & Dry Cordless Trimmer 90-Minute Shaving Machine
- Price
- $105.04
- Rating
- 4.3/5
- Reviews
- 15,290
- Age
- 7mo ago

PHILIPS QP210/51 ONE BLADE BLADE
- Price
- $45.18
- Rating
- 4.8/5
- Reviews
- 11,580
- Age
- 2y ago

Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
- Price
- $199.19
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago

Philips OneBlade Intimate Electric Shaver and Intimate Trimmer for Men and Women with Extra Skin Protection 2 x SkinProtect Blades 1 x 3 mm Trimmer Attachment QP1924/30 White
- Price
- $136.41
- Rating
- 4.2/5
- Reviews
- 5,536
- Age
- 1y ago
Newest
by launch date
MANSPOT Trimmers for Men Electric Body Hair Shaver for Men Groin & Ball Trimmer with 4 Guards Replaceable Ceramic Blade Heads Wet & Dry Cordless Trimmer 90-Minute Shaving Machine
- Price
- $105.04
- Rating
- 4.3/5
- Reviews
- 15,290
- Age
- 7mo ago

Philips OneBlade Intimate Electric Shaver and Intimate Trimmer for Men and Women with Extra Skin Protection 2 x SkinProtect Blades 1 x 3 mm Trimmer Attachment QP1924/30 White
- Price
- $136.41
- Rating
- 4.2/5
- Reviews
- 5,536
- Age
- 1y ago

Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
- Price
- $199.19
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago

Philips Norelco OneBlade Unisex Intimate Pubic & Personal Body Groomer & Trimmer QP1924/70
- Price
- $142.51
- Rating
- 4.3/5
- Reviews
- 4,789
- Age
- 1y ago

MANSCAPED The Lawn Mower 5.0 ULTRA Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black
- Price
- $394.29
- Rating
- 4.1/5
- Reviews
- 1,352
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- PHILIPS84%
- Norelco9%
- Manscaped Refining The Gentleman5%
- MANSPOT2%
- Open — no brand owns it (0%)
Demand
Philips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 6.3×
Search terms
Top Philips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips one blade129K/yr
- philips120K/yr
- one blade phillips25K/yr
- مكينة حلاقة مناطق حساسة24K/yr
- manscaped26K/yr
- one blade21K/yr
- electric shaver19K/yr
- oneblade16K/yr
- phillips one blade14K/yr
- philips oneblade8K/yr
Reviews and returns
What reviews say buyers love and hate about Philips
We read the reviews and the return reasons for every product selling here.
“Can break very easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips questions
Answered from the same tracked data.









