perfume set
Worth a lookShows low returns (1.5%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$106.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,947.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 131K searches
Price range
Okay$33.69–$230.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, perfume set is a $177K/yr Amazon United Arab Emirates market (131K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
perfume set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $133K–$160K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #473
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 27%
- Out of stock
- 11.1%
- Avg brand age
- 53 months
- Avg seller age
- 77 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
41
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
14%
- DKNY35%
- GUESS19%
- ZUNYSHA16%
- Dolce & Gabbana8%
- Atlantic5%
- Bella Vita Luxury4%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top perfume set search terms
- perfume set22K/yr
- perfume gift set for women25K/yr
- perfume set for women23K/yr
- dkny perfume for women15K/yr
- perfume gift set12K/yr
- perfume for women gift set8K/yr
- dkny perfume6K/yr
- women perfume gift set9K/yr
- perfume set for women gift box6K/yr
- fragrance sets5K/yr
Top perfume set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKNY Be Delicious Fresh Blossoom Gift Set for Women - Eau de Parfum 100ml + Body Spray 125ml + Travel Bag - Floral Fragrance Ideal for Daily Use
DKNY$106.594.9★15 rev
4 Pcs Perfume For Women Eau de Parfum Gifts For Women Luxury Perfume Gift Set for Women Long-Lasting Fragrance Ladies Perfume Set for Her Birthday Floral Perfumes Gift for Wife Girlfriend Dating
ZUNYSHA$70.533.4★17 rev
Guess Seductive + Noir Blue +Seductive Red For Women Mini Gift Set 4 X 7.5 Ml
GUESS$71.484.6★467 rev
DKNY Women Eau de Toilette 100ml
DKNY$109.514.6★423 rev
Perfume Gift Set for Women | 4 Pcs Eau de Parfum Collection | Long-Lasting Floral Fresh Aromatic Fragrances | Elegant Womens Perfume Set | 4 in 1 Valentine Gifts for Women
ZUNYSHA$66.333.6★11 rev
Newest
by launch dateDKNY Be Delicious Fresh Blossoom Gift Set for Women - Eau de Parfum 100ml + Body Spray 125ml + Travel Bag - Floral Fragrance Ideal for Daily Use
DKNY$106.5915 rev
DKNY Be Delicious Eau de Parfum 100 ml + Eau De Parfum 15 ml + BL 100 ml + Pouch
DKNY$165.5250 rev
DKNY Be Delicious Womens Gift Set - Eau de Parfum 100 ml Body Ray 125 ml DKNY Pochette - Green Fruity Fragrance with Apple Long Lasting
DKNY$160.8356 rev
Atlantic Luxury Series Perfume Gift Set for Women Pack of 4 Long Lasting Women Perfumes | Ideal Gifts for Women Birthday Anniversary & Valentines Day
Atlantic$52.0710 rev
Guess Seductive + Noir Blue +Seductive Red For Women Mini Gift Set 4 X 7.5 Ml
GUESS$71.48467 rev
Trending
90-day click momentumDKNY Be Delicious Eau de Parfum 100 ml + Eau De Parfum 15 ml + BL 100 ml + Pouch
DKNY$165.524.8★
Dolce & Gabbana The One Eau de Parfum 75ml Gift Set 2024 (Contains 75ml EDP 50ml Body Lotion and 10ml Travel Spray)
Dolce & Gabbana$230.454.8★
DKNY Be Delicious Womens Gift Set - Eau de Parfum 100 ml Body Ray 125 ml DKNY Pochette - Green Fruity Fragrance with Apple Long Lasting
DKNY$160.834.8★
DKNY Be Delicious Fresh Blossoom Gift Set for Women - Eau de Parfum 100ml + Body Spray 125ml + Travel Bag - Floral Fragrance Ideal for Daily Use
DKNY$106.594.9★
GUESS Seductive Women/Femme Eau de Toilette 2 Piece Gift Set - Perfume Spray 2.5 Fl. Oz. & Fragrance Mist 4.2 Fl. Oz.
GUESS$83.964.6★
What buyers say about perfume set
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Awesome gift”
“Great value for money”
“Good product”
“As advertised”
“The bottle sizes are handy”
“They last quite well for everyday use”
“easy to carry”
What buyers complain about
“it wont last”
“Small”
“No smell”
“Worse Quality”
“Product leaked”
“Ad misleading”
“Wastage of money”
“waste of money”
“Perfume was used”
Top return reasons
Common questions
- Is perfume set profitable to sell on Amazon United Arab Emirates?
- The niche generates $177K/yr across 52 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the perfume set niche?
- 17 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in perfume set?
- Top complaints mined from reviews: متانة, الحجم الكلي, يشم. The return rate is 1.5%.
- When does demand for perfume set peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the perfume set niche?
- Listings span $33.69–$230.45; the average listing price is $106.68 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.