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Perfume Oil

Maybe

The top 5 products take only 22% of clicks. But the top 5 brands take 99% of clicks, so Perfume Oil is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 445 Beauty niches · +5 vs the category median of 51
Market size
$435K/yr351K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
22%top-5 click share · 7 brands · 68 sellers

Flapen Score

Perfume Oil against its category

The dotted line is the Beauty average. Past it, Perfume Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Perfume Oil 351K times last year and spent an estimated $435K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.7%
Market size, estimated
$435Ka year
Peak month
November2.3× the quietest month
Top search term
swiss arabian perfume179K searches a year

02 · Price

A sale here is worth $73.44.

Listings sell for $73.44 on average, from $11.27 to $248.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $73.44 that is $0 to $7K a year per listing.

Average price
$73.44inside the $15 to $100 sweet spot
Price range
$11.27–$248.98
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #675 within Beauty. It carries 1,417 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
0.1%
Average rank
#675in Beauty
Average rating
4.08 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,417per listing
Listings tracked
77

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Perfume Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$9K$17K$26K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

68

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 60%

Open market

0%

  • Swiss Arabian84%
  • Al-Rehab10%
  • Al Rehab perfumes2%
  • Afnan1%
  • GABANA1%
  • Don Attar1%
  • Open — no brand owns it (1 brand, 0%)

Demand

Perfume Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Perfume Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiss arabian perfume179K/yr
  • swiss arabian57K/yr
  • perfume oil37K/yr
  • swiss arabian perfume oil12K/yr
  • choco musk14K/yr
  • oil perfume7K/yr
  • perfume oil for men7K/yr
  • swiss arabian perfume for men8K/yr
  • perfume oil for women6K/yr
  • swiss arabian perfume for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Oil

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “يشم”
44%of negative reviews mention “يشم”
1.8%of orders come back
“Not good smell”
A buyer, on “يشم”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Perfume Oil questions

Answered from the same tracked data.