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Perfume Gift Set for Men

Fail

Shoppers spend only $60K a year here, so Perfume Gift Set for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 340 of 445 Beauty niches · −6 vs the category median of 51
Market size
$60K/yr52K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
39%top-5 click share · 16 brands · 44 sellers

Flapen Score

Perfume Gift Set for Men against its category

The dotted line is the Beauty average. Past it, Perfume Gift Set for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Gift Set for Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Perfume Gift Set for Men 52K times last year and spent an estimated $60K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
1.2%
Market size, estimated
$60Ka year
Top search term
perfume gift set for men13K searches a year

02 · Price

A sale here is worth $94.83.

Listings sell for $94.83 on average, from $35.21 to $250.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.83 that is $0 to $9K a year per listing.

Average price
$94.83inside the $15 to $100 sweet spot
Price range
$35.21–$250.12
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #382 within Beauty. It carries 4,829 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
84%
Out of stock, average day
1.9%
Average rank
#382in Beauty
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,829per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Perfume Gift Set for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

16%

  • Bella Vita Luxury53%
  • GUESS14%
  • Atlantic5%
  • MONTBLANC4%
  • Alfred Dunhill4%
  • ZUNYSHA3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Perfume Gift Set for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.9× · 7 of 12 months tracked

Search terms

Top Perfume Gift Set for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume gift set for men13K/yr
  • perfume set for men13K/yr
  • bellavita perfume men15K/yr
  • bella vita perfume7K/yr
  • bellavita5K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Gift Set for Men

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “يشم”
50%of negative reviews mention “يشم”
1.9%of orders come back
“No scent”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Perfume Gift Set for Men questions

Answered from the same tracked data.