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Organic Shampoo

Fail

Shoppers spend only $52K a year here, so Organic Shampoo is a Fail.

Flapen Score
47
47 / 100
Ranks 307 of 445 Beauty niches · −4 vs the category median of 51
Market size
$52K/yr42K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 79 sellers

Flapen Score

Organic Shampoo against its category

The dotted line is the Beauty average. Past it, Organic Shampoo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Organic Shampoo 42K times last year and spent an estimated $52K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
3.1%
Market size, estimated
$52Ka year
Peak month
November5.4× the quietest month
Top search term
organic shampoo15K searches a year

02 · Price

A sale here is worth $40.54.

Listings sell for $40.54 on average, from $13.22 to $87.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.54 that is $0 to $4K a year per listing.

Average price
$40.54inside the $15 to $100 sweet spot
Price range
$13.22–$87.81
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,552 within Beauty. It carries 4,328 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,552in Beauty
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,328per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Organic Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

79

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

11%

  • Avalon Organics57%
  • FAITH IN NATURE12%
  • Dr. Organic9%
  • Natures Organics6%
  • Botanic Hearth4%
  • Sukin2%
  • Open — no brand owns it (6 brands, 11%)

Demand

Organic Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Organic Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic shampoo15K/yr
  • natural shampoo8K/yr
  • avalon organics shampoo8K/yr
  • avalon organics4K/yr
  • avalon3K/yr
  • organic shampoo without chemicals4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Shampoo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “ملمس ناعم”
44%of negative reviews mention “رطب/جاف”
0.8%of orders come back
“My hair becomes super dry”
A buyer, on “رطب/جاف”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Shampoo questions

Answered from the same tracked data.