olaplex shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$118.85avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$288K$288K/yr · 41K searches
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad19,230.46avg incumbent reviews — the moat a new listing must climb
Price range
Bad$69.00–$293.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, olaplex shampoo is a $288K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
olaplex shampoo market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $297K–$357K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #654
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 8%
- Out of stock
- 11.8%
- Avg brand age
- 67 months
- Avg seller age
- 77 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- OLAPLEX98%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — +11.6% search growth over the last 90 days.Top olaplex shampoo search terms
- olaplex shampoo29K/yr
- olaplex 46K/yr
- olaplex shampoo and conditioner set6K/yr
Top olaplex shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olaplex No. 4 Bond Maintenance Shampoo Repairs Strengthens & Nourishes All Hair Types Adds Shine & Leaves Hair Feeling Soft 250 mL / 8.5 Fl. Oz.
OLAPLEX$75.884.6★73,776 rev
Olaplex No.4 And 5 Bond Maintenance Shampoo And Conditioner 250 Ml (Pack Of 2)
OLAPLEX$137.894.2★129 rev
Olaplex No.4 FINE Bond Maintenance Shampoo Ultra-light Clinically Proven Fine Hair Shampoo to Volumize & Strengthen 250 mL / 8.5 Fl. Oz.
OLAPLEX$76.204.4★1,331 rev
Olaplex No. 4C Bond Maintenance Clarifying Shampoo Deep Cleans Softens Restores Shine & Clarity For All Hair Types Experiencing Product Buildup or Excess Oil 8.5 fl oz
OLAPLEX$77.624.6★3,165 rev
Olaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner Repairs and Strengthens All Hair Types 100ml Each Pack of 2
OLAPLEX$79.101.0★1 rev
Newest
by launch dateOlaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner Repairs and Strengthens All Hair Types 100ml Each Pack of 2
OLAPLEX$79.101 rev
Olaplex No.4FINE Bond Maintenance Shampoo and Nº.5FINE Bond Maintenance Conditioner Bundle for Fine Hair 250ml Each
OLAPLEX$154.612 rev
OLAPLEX 2-Pieces No.4P Blonde Enhancer Toning Shampoo Lavender And No.5P Blonde Enhancer Toning Conditioner Set 500Ml
OLAPLEX$139.323 rev
Olaplex No.4 FINE Bond Maintenance Shampoo Ultra-light Clinically Proven Fine Hair Shampoo to Volumize & Strengthen 250 mL / 8.5 Fl. Oz.
OLAPLEX$76.201,331 rev
Olaplex Wash and Shine Kit
OLAPLEX$203.925,395 rev
Trending
90-day click momentumOlaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner Repairs and Strengthens All Hair Types 100ml Each Pack of 2
OLAPLEX$79.101.0★
Olaplex No.4FINE Bond Maintenance Shampoo and Nº.5FINE Bond Maintenance Conditioner Bundle for Fine Hair 250ml Each
OLAPLEX$154.615.0★
Olaplex No. 4 Bond Maintenance Shampoo 1L
OLAPLEX$293.354.6★
LOréal Professionnel Absolut Repair Shampoo Sulfate Free Shampoo for Dry and Damaged Hair Repair Shampoo for Soft and Shiny Hair With Omega 9 and Protein SERIE EXPERT 300ml
L'Oréal Professionnel Paris$84.074.3★
Olaplex No.4 FINE Bond Maintenance Shampoo Ultra-light Clinically Proven Fine Hair Shampoo to Volumize & Strengthen 250 mL / 8.5 Fl. Oz.
OLAPLEX$76.204.4★
What buyers say about olaplex shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“They came a lot more smooth and soft”
“The miracle it did to my hair”
“As described”
“This is going to last a long time”
“Absolutely worth it”
“It works great on bleached hair”
“easy to use”
What buyers complain about
“I dis not see any change for my hair”
“Kept biting the small bottles”
“Super expensive”
“Dried My Hair Out”
“Shampoo quality not up to standard”
“My hair fall more after using this shampoo”
Top return reasons
Common questions
- Is olaplex shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $288K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the olaplex shampoo niche?
- 2 brands and 7 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olaplex shampoo?
- Top complaints mined from reviews: ملائمة الشعر المصبوغ, الحجم الكلي, القيمة مقابل المال. The return rate is 0.9%.
- What does it cost to enter the olaplex shampoo niche?
- Listings span $69.00–$293.35; the average listing price is $118.85 (sweet spot $15–$100). The average incumbent carries 19,230 reviews — the moat a new listing must climb.