Olaplex Shampoo

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

5.9%

Market size, estimated

$288Ka year

Top search term

olaplex shampoo29K searches a year

Listings sell for $118.85 on average, from $69.00 to $293.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $118.85 that is $12K to $30K a year per listing.

Average price

$118.85above the $15 to $100 sweet spot

Price range

$69.00–$293.35

Amazon United Arab Emirates median price

$60.52across 3,090 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$12K–$30K

Returns

0.9%of orders · Amazon United Arab Emirates median 1.6%

8% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #654 within Beauty. It carries 19,230 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

8%

Prime listings

85%

Out of stock, average day

11.8%

Average rank

#654in Beauty

Average rating

4.29 starsAmazon United Arab Emirates average 4.27 stars

Average reviews

19,230per listing

Listings tracked

13

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months