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Olaplex Shampoo

brand-locked demand (top 5 brands take 100% of clicks) — Olaplex Shampoo doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 340 of 445 Beauty niches · −6 vs the category median of 51

Market size 51Growth 39Conversion 66Competition 20Returns 95Price range 14Avg price 69Brand share 0Review moat 17Quality gap 76
This niche Category average · 445 niches

Is Olaplex Shampoo profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Olaplex Shampoo is a $288K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Olaplex Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.6% over the last 90 days and 5.9% of searches end in a purchase.

$288K

revenue / yr

Units sold / yr3K
Search volume / yr+11.6%41K
Conversion rate5.9%
Avg price$118.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 7
Top-5 product click share76%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement8%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews19,230

Top Olaplex Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$29K$58K$87K$115K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • OLAPLEX98%
  • L'Oréal Professionnel Paris2%
  • Open — no brand owns it (0%)

Olaplex Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR5.9%Products13Brands2Top 5 Brands100%OOS Rate11.8%Rating4.3★Reviews19,230Avg BSR#654
1K800Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Olaplex Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • olaplex shampoo29K/yr
  • olaplex 46K/yr
  • olaplex shampoo and conditioner set6K/yr

What reviews say buyers love and hate about Olaplex Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
الجودة الشاملة21%

Good quality

ملمس ناعم21%

They came a lot more smooth and soft

نمو الشعر14%

The miracle it did to my hair

المنتج المعلن عنه مقابل المنتج الفعلي7%

As described

متانة7%

This is going to last a long time

What buyers complain about

88% of reviews
ملائمة الشعر المصبوغ25%

I dis not see any change for my hair

الحجم الكلي13%

Kept biting the small bottles

القيمة مقابل المال13%

Super expensive

رطب/جاف13%

Dried My Hair Out

الجودة الشاملة13%

Shampoo quality not up to standard

Olaplex Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
22%
2المنتج المعلن عنه مقابل المنتج الفعلي
13%
3حالة المنتج
13%
4القيمة مقابل المال
8%
5يشم
8%

Common Olaplex Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olaplex Shampoo 45/100 on Amazon United Arab Emirates — Skip it. The niche generates $288K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +11.6% over the last 90 days.
Olaplex Shampoo buyers on Amazon United Arab Emirates complain most about ملائمة الشعر المصبوغ, الحجم الكلي, القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 0.9%.