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Olaplex Bonding Oil

Fail

The top 5 products take 100% of clicks, so Olaplex Bonding Oil is a Fail.

Flapen Score
37
37 / 100
Ranks 418 of 445 Beauty niches · −14 vs the category median of 51
Market size
$88K/yr17K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 6 sellers

Flapen Score

Olaplex Bonding Oil against its category

The dotted line is the Beauty average. Past it, Olaplex Bonding Oil is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olaplex Bonding Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Olaplex Bonding Oil 17K times last year and spent an estimated $88K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
6.0%
Market size, estimated
$88Ka year
Top search term
olaplex bonding oil11K searches a year

02 · Price

A sale here is worth $84.07.

Listings sell for $84.07 on average, from $77.46 to $101.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $84.07 that is $21K to $42K a year per listing.

Average price
$84.07inside the $15 to $100 sweet spot
Price range
$77.46–$101.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #183 within Beauty. It carries 18,734 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#183in Beauty
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
18,734per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Olaplex Bonding Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$18K$35K$53K$70K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OLAPLEX100%

Demand

Olaplex Bonding Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Olaplex Bonding Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olaplex bonding oil11K/yr
  • olaplex oil5K/yr
  • olaplex 72K/yr

Reviews and returns

What reviews say buyers love and hate about Olaplex Bonding Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “حماية”
100%of negative reviews mention “ملائمة الشعر المجعد”
0.8%of orders come back
“Not for curly/wavy girlies”
A buyer, on “ملائمة الشعر المجعد”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Olaplex Bonding Oil questions

Answered from the same tracked data.