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Niacinamide Serum

Maybe

Returns run at only 1.0% of orders. But the top 5 brands take 96% of clicks, so Niacinamide Serum is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$1.4M/yr735K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
51%top-5 click share · 9 brands · 79 sellers

Flapen Score

Niacinamide Serum against its category

The dotted line is the Beauty average. Past it, Niacinamide Serum is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide Serum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Niacinamide Serum 735K times last year and spent an estimated $1.4M. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
3.9%
Market size, estimated
$1.4Ma year
Peak month
May1.4× the quietest month
Top search term
the ordinary202K searches a year

02 · Price

A sale here is worth $49.84.

Listings sell for $49.84 on average, from $25.96 to $115.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $49.84 that is $25K to $37K a year per listing.

Average price
$49.84inside the $15 to $100 sweet spot
Price range
$25.96–$115.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$25K–$37K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #72 within Beauty. It carries 7,593 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#72in Beauty
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,593per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Niacinamide Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$71K$142K$213K$284K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

79

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

3%

  • The Ordinary75%
  • Minimalist11%
  • medicube4%
  • ANUA4%
  • Beauty of Joseon2%
  • Pure Origin1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Niacinamide Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Niacinamide Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the ordinary202K/yr
  • niacinamide serum174K/yr
  • ordinary123K/yr
  • ordinary niacinamide serum53K/yr
  • niacinamide44K/yr
  • the ordinary niacinamide34K/yr
  • ذا اورديناري15K/yr
  • ordinary serum18K/yr
  • the ordinary niacinamide 10% + zinc 1%11K/yr
  • niacinamide serum ordinary13K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide Serum

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “الوظيفة - بشكل عام”
1.0%of orders come back
“works slowly”
A buyer, on “الوظيفة - بشكل عام”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Niacinamide Serum questions

Answered from the same tracked data.