Niacinamide Serum
Niacinamide Serum clears our launch bar: a $1.4M/yr market growing +10.7% this quarter with returns at 1.0%.
Flapen Score
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Is Niacinamide Serum profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Niacinamide Serum is a $1.4M/yr Amazon United Arab Emirates market (735K searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 59/100.
Niacinamide Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +10.7% over the last 90 days and 3.9% of searches end in a purchase.
$1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 32 products
Top Niacinamide Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Niacinamide 10% + Zinc 1% - 30 ml 769915190311
- Price
- $29.21
- Rating
- 4.3/5
- Reviews
- 57,423
- Age
- 9y ago
THE ORDINARY Edition Niacinamide 10% + Zinc 1% | 30 ml Clear
- Price
- $28.20
- Rating
- 4.2/5
- Reviews
- 1,367
- Age
- 3y ago
Minimalist 10% Niacinamide Face Serum with Zinc for Acne Marks Blemishes Pore Minimizing & Oil Control | Skin Clarifying Anti Acne Serum for Oily & Acne Prone Skin| Non-Sticky Matte Finish |30 ml
- Price
- $38.38
- Rating
- 4.3/5
- Reviews
- 22,255
- Age
- 5y ago
The Ordinary Niacinamide 10% + Zinc 1% Serum for Face - Pore Reducer + USA Skin Care (30ml)
- Price
- $30.12
- Rating
- 4.3/5
- Reviews
- 9,702
- Age
- 6y ago
The Ordinary Hyaluronic Acid | 30ml
- Price
- $35.98
- Rating
- 4.5/5
- Reviews
- 2,177
- Age
- 2y ago
Trending
90-day click momentum
The Ordinary Niacinamide 10% + Zinc 1% (30ml) & AHA 30% + BHA 2% Peeling Solution 30ml
- Price
- $115.26
- Rating
- 4.3/5
- Reviews
- 128
- Age
- 5y ago
The Ordinary Cloud.Sales Cosmetics Original 100% Toning Solution | 240ml | Glycolic Acid Exfoliating Tonic | by Cloud.Sales Cosmetics
- Price
- $50.86
- Rating
- 4.4/5
- Reviews
- 625
- Age
- 2y ago
medicube TXA+Niacinamide 15% Glow Facial Seurm for After Spot Care | All-in-One Daily Korean Skincare | Uneven Skin Tone Texture and Hydration Care | High-Potency Tranexamic Acid 5% | 1.01 fl.oz
- Price
- $44.91
- Rating
- 4.5/5
- Reviews
- 2,790
- Age
- 1y ago
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago
The Ordinary Niacinamide 10% + Zinc 1% - 30 ml 769915190311
- Price
- $29.21
- Rating
- 4.3/5
- Reviews
- 57,423
- Age
- 9y ago
Newest
by launch datemedicube TXA+Niacinamide 15% Glow Facial Seurm for After Spot Care | All-in-One Daily Korean Skincare | Uneven Skin Tone Texture and Hydration Care | High-Potency Tranexamic Acid 5% | 1.01 fl.oz
- Price
- $44.91
- Rating
- 4.5/5
- Reviews
- 2,790
- Age
- 1y ago
medicube PDRN Pink Peptide Serum Sodium DNA 1% Pink glow serum Peptide Niacinamide Hydrating & Moisturizing & Plumping Uneven Skin Tone Korean Skincare 30ML (1.01 fl.oz. Salmon DNA PDRN)
- Price
- $39.75
- Rating
- 4.4/5
- Reviews
- 18,120
- Age
- 1y ago
Pure Origin Niacinamide 10% + Zinc 1% Face Serum | Minimizes Skin Pores | Gives Smooths Texture | Enhances Skin Radiance | Eco-Friendly | Clinically Validated Serum | 30Ml
- Price
- $25.96
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
The Ordinary Niacinamide 10% + Zinc 1% 30ml | Brightens Skin Reduces Blemishes & Controls Oil for Clearer Healthier Skin
- Price
- $26.71
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago
ANUA 10% Niacinamide+ 4% TXA Serum Ceramide Hyaluronic Acid Tranexamic Acid Vitamin B12 Natural color Korean Glass Skin Fragrance-Free Dark Spot Serum Korean Skincare 30ml /1.01 fl.oz.
- Price
- $41.23
- Rating
- 4.2/5
- Reviews
- 15,570
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
79
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
3%
- The Ordinary75%
- Minimalist11%
- medicube4%
- ANUA4%
- Beauty of Joseon2%
- Pure Origin1%
- Open — no brand owns it (3 brands, 3%)
Niacinamide Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Niacinamide Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- the ordinary202K/yr
- niacinamide serum174K/yr
- ordinary123K/yr
- ordinary niacinamide serum53K/yr
- niacinamide44K/yr
- the ordinary niacinamide34K/yr
- ذا اورديناري15K/yr
- ordinary serum18K/yr
- the ordinary niacinamide 10% + zinc 1%11K/yr
- niacinamide serum ordinary13K/yr
What reviews say buyers love and hate about Niacinamide Serum
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Excellent Product”
“Very good for skin”
“So smooth”
“Super gentle moisturizer”
“Great product wiith good price”
What buyers complain about
71% of reviews“works slowly”
“It smells terribly bad”
“my skin became severely irritated”
“Not hydrating”
“the colour is different with the previous one i used”
Niacinamide Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Niacinamide Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
