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Neo Hair Lotion

Fail

Shoppers spend only $11K a year here, so Neo Hair Lotion is a Fail.

Flapen Score
36
36 / 100
Ranks 422 of 445 Beauty niches · −15 vs the category median of 51
Market size
$11K/yr20K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
89%top-5 click share · 4 brands · 16 sellers

Flapen Score

Neo Hair Lotion against its category

The dotted line is the Beauty average. Past it, Neo Hair Lotion is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neo Hair Lotion market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Neo Hair Lotion 20K times last year and spent an estimated $11K. The top 5 brands take 67% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Top search term
neo hair lotion15K searches a year

02 · Price

A sale here is worth $122.81.

Listings sell for $122.81 on average, from $34.70 to $319.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $122.81 that is $0 to $12K a year per listing.

Average price
$122.81above the $15 to $100 sweet spot
Price range
$34.70–$319.30
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #842 within Beauty. It carries 523 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
38%
Out of stock, average day
41.0%
Average rank
#842in Beauty
Average rating
3.92 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
523per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Neo Hair Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 rising

Sellers

16

Top-5 brand share

67%

Top 20: 67%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Green Wealth49%
  • --33%
  • GHORI10%
  • Jadole Naturals6%
  • DISAAR Beauty3%

FAQ

Common Neo Hair Lotion questions

Answered from the same tracked data.