Nails
MaybeThe products selling today average only 3.9★. But buyers convert on only 1.6% of searches, so Nails is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 445 Beauty niches · +9 vs the category median of 5160
- Market size
- $271K/yr621K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 31%top-5 click share · 24 brands · 73 sellers
Flapen Score
Nails against its category
The dotted line is the Beauty average. Past it, Nails is stronger. Inside it, weaker.
Market
The Nails market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Nails 621K times last year and spent an estimated $271K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $271Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- nails168K searches a year
02 · Price
A sale here is worth $26.80.
Listings sell for $26.80 on average, from $9.43 to $45.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $26.80 that is $3K to $7K a year per listing.
- Average price
- $26.80inside the $15 to $100 sweet spot
- Price range
- $9.43–$45.26
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #126 within Beauty. It carries 2,131 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 12.4%
- Average rank
- #126in Beauty
- Average rating
- 3.85 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,131per listing
- Listings tracked
- 58
04 · Newcomers
0 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Nails products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YHOME Short Fake Nails 24pcs French Tip Press On Nails Square Nude Pink Press On Nails Short Full Cover Design Nails Press Ons False Nails for Women and Girls for Nail Art Manicure Decoration
- Price
- $14.00
- Rating
- 3.4/5
- Reviews
- 26
- Age
- 2y ago

nalaina 24PCS Press on Nails False Nails Fake Acrylic Nails Solid Color Gradient Glossy for Women and Girls with Glue and Nail File (Light Pink)
- Price
- $20.35
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 11mo ago

Impress Kiss Press On Nails Model Squoval Shape (Short) Ifc01C - No Glue Fake Set With Mini File Prep Pad Manicure Stick Gel Acrylic Nail Kit
- Price
- $34.25
- Rating
- 4.4/5
- Reviews
- 1,707
- Age
- 1y ago

European Almond-Shaped Press-On False Nails 24pcs Set - Instant Manicure (Tip Pink)
- Price
- $19.20
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 11mo ago

French Press On Nails Almond White Tip Acrylic Fake Nails 24pcs
- Price
- $23.28
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 1y ago
Trending
estimated 90-day click momentum
24PCS Press On Nails Fake Nails White Floral Glitter Design with Ribbon Accents and Crystal Rhinestones Salon-Quality Manicure for Daily Wear and Special Events
- Price
- $22.10
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Press On Nails Glitter Golden Press On Nails Almond Fake Nails Set for Professional Women Quick Fix Nails for Events and Daily Wear Reusable Artificial Nails with Shimmer Finish
- Price
- $18.80
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago

French Press On Nails Almond White Tip Acrylic Fake Nails 24pcs
- Price
- $23.28
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 1y ago

24-Piece Press On Nails Pink Cat Eye Fake Nails Kit Reusable Artificial Nails for Women Easy Application Nail Extensions with Adhesive Tabs and Tools
- Price
- $21.33
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

Wine Red Press on Nails Medium Almond Shape 24 Pcs Glossy Fake Nails with Adhesive Tabs Reusable Full Cover Artificial Nails for DIY Manicure at Home
- Price
- $23.52
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch date
Press On Nails Glitter Golden Press On Nails Almond Fake Nails Set for Professional Women Quick Fix Nails for Events and Daily Wear Reusable Artificial Nails with Shimmer Finish
- Price
- $18.80
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 6mo ago

24PCS Press On Nails Fake Nails White Floral Glitter Design with Ribbon Accents and Crystal Rhinestones Salon-Quality Manicure for Daily Wear and Special Events
- Price
- $22.10
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

24-Piece Press On Nails Pink Cat Eye Fake Nails Kit Reusable Artificial Nails for Women Easy Application Nail Extensions with Adhesive Tabs and Tools
- Price
- $21.33
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

Wine Red Press on Nails Medium Almond Shape 24 Pcs Glossy Fake Nails with Adhesive Tabs Reusable Full Cover Artificial Nails for DIY Manicure at Home
- Price
- $23.52
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 10mo ago

nalaina 24PCS Press on Nails False Nails Fake Acrylic Nails Solid Color Gradient Glossy for Women and Girls with Glue and Nail File (Light Pink)
- Price
- $20.35
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
73
Est. top-5 brand share
61%
Top 20: 97%
Est. top-5 click share
31%
Top 20: 67%
Open market
32%
- Generic22%
- imPRESS11%
- ZSRVAJ11%
- YHOME9%
- nalaina8%
- kiss new york6%
Demand
Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Nails search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nails168K/yr
- press on nails148K/yr
- fake nails59K/yr
- nails press ons42K/yr
- nail37K/yr
- impress nails27K/yr
- أظافر18K/yr
- kiss nails18K/yr
- اظافر صناعية13K/yr
- اظافر13K/yr
Reviews and returns
What reviews say buyers love and hate about Nails
We read the reviews and the return reasons for every product selling here.
“Not a good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nails questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









