nail polish remover
Worth a lookShows low returns (0.5%), but a deep review moat (4,554 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.28–$28.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$169K$169K/yr · 104K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,553.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, nail polish remover is a $169K/yr Amazon United Arab Emirates market (104K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nail polish remover market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 16%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 81 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
49
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
14%
- Rimmel27%
- Corine de Farme26%
- Enliven19%
- Cutex6%
- Broadway5%
- LAKMÉ3%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top nail polish remover search terms
- nail polish remover77K/yr
- corine de farme18K/yr
- corine de farme body wash6K/yr
- nail remover4K/yr
Top nail polish remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Strengthening Nail Polish Remover 100 ml
Rimmel$9.994.6★1,010 rev
Corine de Farme Nail Polish Remover 200ml Pack of 1
Corine de Farme$12.614.7★130 rev
Enliven Nail Polish Remover Desolvant Pump 150 ml
Enliven$10.214.0★248 rev
Enliven Conditioning Nail Polish Remover 250 ml
Enliven$7.963.9★546 rev
BROADWAY Nail Polish Remover Pads Peach Scented 36C 32
Broadway$9.433.8★43 rev
Newest
by launch date
Flormar Acetone Free Nail Polish Remover 006 Comfortable Nail Polish Removal Clean Routine Press-Then-Wipe Tip Cuticle Care Finish Step
Flormar$19.7084 rev
Corine De Farme Cdf Baby Hair & Body Wash Sulfate Free 500ml 96%
Corine de Farme$24.05112 rev
Corine de Farme Baby Bath Sulfate Free 500 Ml
Corine de Farme$19.8144 rev
BROADWAY Nail Polish Remover Pads Peach Scented 36C 32
Broadway$9.4343 rev
WOW Nail Polish Remover 16s Wipes Acetone Free
WOW$8.2133 rev
Trending
90-day click momentumBROADWAY Nail Polish Remover Pads Peach Scented 36C 32
Broadway$9.433.8★
Enliven Nail Polish Remover Desolvant Pump 150 ml
Enliven$10.214.0★
Rimmel London Strengthening Nail Polish Remover 100 ml
Rimmel$9.994.6★
Novell Nail Polish Remover 300ml Fast-Acting Non-Oily Nail Polish Remover for Natural Acrylic & Gel Nails Professional Nail Care Solution for Salon & Home Use
Novell$13.064.4★
Flormar Acetone Free Nail Polish Remover 006 Comfortable Nail Polish Removal Clean Routine Press-Then-Wipe Tip Cuticle Care Finish Step
Flormar$19.704.3★
What buyers say about nail polish remover
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Soft on skin”
“Very user friendly dispenser”
“its good nail polish remover”
What buyers complain about
“Just little mess in fingers”
“Leaking bottle”
“very bad quality”
“Not very effective”
Top return reasons
Common questions
- Is nail polish remover profitable to sell on Amazon United Arab Emirates?
- The niche generates $169K/yr across 19 tracked products. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nail polish remover niche?
- 12 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in nail polish remover?
- Top complaints mined from reviews: سهولة التنظيف, مانع للتسرب, الجودة الشاملة. The return rate is 0.5%.
- When does demand for nail polish remover peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the nail polish remover niche?
- Listings span $6.28–$28.23; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 4,554 reviews — the moat a new listing must climb.