Nail Polish
Nail Polish shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Is Nail Polish profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Nail Polish is a $143K/yr Amazon United Arab Emirates market (356K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 57/100.
Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.6% over the last 90 days and 2.4% of searches end in a purchase.
$143K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 67 products
Top Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish-Quick Drying-Resists Chips & Fading Lasts Up To 10 Days-Precise Application In One Stroke 340 Berries And Cream 8 ml ( .25 fl.oz)
- Price
- $6.60
- Rating
- 4.1/5
- Reviews
- 25,285
- Age
- 10y ago
Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish - Quick Drying - Resists Chips & Fading Lasts Up To 10 Days - Precise Application In One Stroke - 315 Queen Of Tarts 8 ml( .25 fl.oz)
- Price
- $5.85
- Rating
- 4.1/5
- Reviews
- 25,285
- Age
- 11y ago
Rimmel London 60 Seconds Super Shine Nail Polish 510 Euphoria 8 ml - 0.25 Fl Oz
- Price
- $9.42
- Rating
- 4.2/5
- Reviews
- 1,329
- Age
- 11y ago
Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
- Price
- $8.77
- Rating
- 4.4/5
- Reviews
- 15,520
- Age
- 8y ago
Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago
Trending
90-day click momentum
essie Nail Polish Mademoiselle Sheer 13.5 ml
- Price
- $48.64
- Rating
- 4.4/5
- Reviews
- 28,648
- Age
- 13y ago
OPI Classic Nail Lacquer 7 Days Wear Chip-resistant High-Shine Color Nail Polish Put it in Neutral Nude Neutral 15ml
- Price
- $47.30
- Rating
- 4.5/5
- Reviews
- 3,377
- Age
- 10y ago
Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago
Flormar Nail Enamel 397 Rose Coral High Pigment High Shine Long-Wear
- Price
- $14.19
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2y ago
Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
- Price
- $8.77
- Rating
- 4.4/5
- Reviews
- 15,520
- Age
- 8y ago
Newest
by launch dateRimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago
Rimmel 60 Seconds Super Shine Nail Polish 105 Evergreen Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $7.77
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 9mo ago
Rimmel 60 Seconds Super Shine Nail Polish 102 Denim Lover Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.33
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 9mo ago
Rimmel London Ultra Shine Nail Polish Top Coat High Gloss Effect Makes Manicure Last Protects and Enhances Nail Polish Vegan Formula 12ml (0.42oz)
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 2y ago
Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat Dries Quickly Smooth Finish Protects Nails Seals Colour Vegan Formula 12ml (0.42oz)
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 3,488
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
26%
Top 20: 67%
Open market
5%
- Rimmel45%
- Sally Hansen24%
- Flormar8%
- Essence Cosmetics7%
- Essie5%
- Rimmel London5%
- Open — no brand owns it (5 brands, 5%)
Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nail polish274K/yr
- rimmel nail polish29K/yr
- مناكير16K/yr
- essence nail polish19K/yr
- nail paint9K/yr
- طلاء اظافر8K/yr
What reviews say buyers love and hate about Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Color is great”
“Decent quality”
“Quick dry”
“very good for the price”
“for quick touch-ups and everyday elegance, it does exactly what I need”
What buyers complain about
87% of reviews“Color is not same”
“Very bad quality”
“Already become thick”
“It peals within days”
“Never comes shiny”
Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
