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Nail Polish

Maybe

Returns run at only 0.9% of orders. But the average product has 7,180 reviews to catch up to, so Nail Polish is a Maybe.

Flapen Score
57
57 / 100
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Market size
$143K/yr356K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
26%top-5 click share · 11 brands · 45 sellers

Flapen Score

Nail Polish against its category

The dotted line is the Beauty average. Past it, Nail Polish is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Nail Polish 356K times last year and spent an estimated $143K. The top 5 brands take 90% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
2.4%
Market size, estimated
$143Ka year
Peak month
November1.4× the quietest month
Top search term
nail polish274K searches a year

02 · Price

A sale here is worth $16.73.

Listings sell for $16.73 on average, from $5.85 to $61.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.73 that is $2K to $4K a year per listing.

Average price
$16.73inside the $15 to $100 sweet spot
Price range
$5.85–$61.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #279 within Beauty. It carries 7,180 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#279in Beauty
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,180per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

45

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

26%

Top 20: 67%

Open market

5%

  • Rimmel45%
  • Sally Hansen24%
  • Flormar8%
  • Essence Cosmetics7%
  • Essie5%
  • Rimmel London5%
  • Open — no brand owns it (5 brands, 5%)

Demand

Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish274K/yr
  • rimmel nail polish29K/yr
  • مناكير16K/yr
  • essence nail polish19K/yr
  • nail paint9K/yr
  • طلاء اظافر8K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “لون”
22%of negative reviews mention “لون”
0.9%of orders come back
“Color is not same”
A buyer, on “لون”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nail Polish questions

Answered from the same tracked data.