Nail Polish
MaybeReturns run at only 0.9% of orders. But the average product has 7,180 reviews to catch up to, so Nail Polish is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $143K/yr356K searches / yr
- 90-day growth
- +16.6%search demand this quarter
- Competition
- 26%top-5 click share · 11 brands · 45 sellers
Flapen Score
Nail Polish against its category
The dotted line is the Beauty average. Past it, Nail Polish is stronger. Inside it, weaker.
Market
The Nail Polish market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Nail Polish 356K times last year and spent an estimated $143K. The top 5 brands take 90% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 356K
- Growth, 90 days vs prior 90
- +16.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $143Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- nail polish274K searches a year
02 · Price
A sale here is worth $16.73.
Listings sell for $16.73 on average, from $5.85 to $61.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.73 that is $2K to $4K a year per listing.
- Average price
- $16.73inside the $15 to $100 sweet spot
- Price range
- $5.85–$61.18
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #279 within Beauty. It carries 7,180 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #279in Beauty
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 7,180per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Nail Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish-Quick Drying-Resists Chips & Fading Lasts Up To 10 Days-Precise Application In One Stroke 340 Berries And Cream 8 ml ( .25 fl.oz)
- Price
- $6.60
- Rating
- 4.1/5
- Reviews
- 25,285
- Age
- 10y ago

Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish - Quick Drying - Resists Chips & Fading Lasts Up To 10 Days - Precise Application In One Stroke - 315 Queen Of Tarts 8 ml( .25 fl.oz)
- Price
- $5.85
- Rating
- 4.1/5
- Reviews
- 25,285
- Age
- 11y ago

Rimmel London 60 Seconds Super Shine Nail Polish 510 Euphoria 8 ml - 0.25 Fl Oz
- Price
- $9.42
- Rating
- 4.2/5
- Reviews
- 1,329
- Age
- 11y ago

Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
- Price
- $8.77
- Rating
- 4.4/5
- Reviews
- 15,520
- Age
- 8y ago

Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago
Trending
90-day click momentum
essie Nail Polish Mademoiselle Sheer 13.5 ml
- Price
- $48.64
- Rating
- 4.4/5
- Reviews
- 28,648
- Age
- 13y ago

OPI Classic Nail Lacquer 7 Days Wear Chip-resistant High-Shine Color Nail Polish Put it in Neutral Nude Neutral 15ml
- Price
- $47.30
- Rating
- 4.5/5
- Reviews
- 3,377
- Age
- 10y ago

Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago

Flormar Nail Enamel 397 Rose Coral High Pigment High Shine Long-Wear
- Price
- $14.19
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2y ago

Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
- Price
- $8.77
- Rating
- 4.4/5
- Reviews
- 15,520
- Age
- 8y ago
Newest
by launch date
Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.05
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 9mo ago

Rimmel 60 Seconds Super Shine Nail Polish 105 Evergreen Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $7.77
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 9mo ago

Rimmel 60 Seconds Super Shine Nail Polish 102 Denim Lover Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
- Price
- $8.33
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 9mo ago

Rimmel London Ultra Shine Nail Polish Top Coat High Gloss Effect Makes Manicure Last Protects and Enhances Nail Polish Vegan Formula 12ml (0.42oz)
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 2y ago

Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat Dries Quickly Smooth Finish Protects Nails Seals Colour Vegan Formula 12ml (0.42oz)
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 3,488
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
26%
Top 20: 67%
Open market
5%
- Rimmel45%
- Sally Hansen24%
- Flormar8%
- Essence Cosmetics7%
- Essie5%
- Rimmel London5%
- Open — no brand owns it (5 brands, 5%)
Demand
Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nail Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail polish274K/yr
- rimmel nail polish29K/yr
- مناكير16K/yr
- essence nail polish19K/yr
- nail paint9K/yr
- طلاء اظافر8K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Polish
We read the reviews and the return reasons for every product selling here.
“Color is not same”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Polish questions
Answered from the same tracked data.









