nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Great$5.85–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.73avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 356K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,179.79avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, nail polish is a $143K/yr Amazon United Arab Emirates market (356K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
nail polish market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 5.3%
- Avg brand age
- 48 months
- Avg seller age
- 68 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
26%
Top 20: 67%
Open market
5%
- Rimmel45%
- Sally Hansen24%
- Flormar8%
- Essence Cosmetics7%
- Essie5%
- Rimmel London5%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nail polish search terms
- nail polish274K/yr
- rimmel nail polish29K/yr
- مناكير16K/yr
- essence nail polish19K/yr
- nail paint9K/yr
- طلاء اظافر8K/yr
Top nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish-Quick Drying-Resists Chips & Fading Lasts Up To 10 Days-Precise Application In One Stroke 340 Berries And Cream 8 ml ( .25 fl.oz)
Rimmel$6.604.1★25,285 rev
Rimmel London Colour Your Way 60 Seconds Super Shine Nail Polish - Quick Drying - Resists Chips & Fading Lasts Up To 10 Days - Precise Application In One Stroke - 315 Queen Of Tarts 8 ml( .25 fl.oz)
Rimmel London$5.854.1★25,285 rev
Rimmel London 60 Seconds Super Shine Nail Polish 510 Euphoria 8 ml - 0.25 Fl Oz
Rimmel$9.424.2★1,329 rev
Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
Sally Hansen$8.774.4★15,520 rev
Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
Rimmel$8.054.0★65 rev
Newest
by launch dateRimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
Rimmel$8.0565 rev
Rimmel 60 Seconds Super Shine Nail Polish 105 Evergreen Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
Rimmel$7.7786 rev
Rimmel 60 Seconds Super Shine Nail Polish 102 Denim Lover Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
Rimmel$8.3343 rev
Rimmel London Ultra Shine Nail Polish Top Coat High Gloss Effect Makes Manicure Last Protects and Enhances Nail Polish Vegan Formula 12ml (0.42oz)
Rimmel$7.98392 rev
Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat Dries Quickly Smooth Finish Protects Nails Seals Colour Vegan Formula 12ml (0.42oz)
Rimmel$10.963,488 rev
Trending
90-day click momentum
essie Nail Polish Mademoiselle Sheer 13.5 ml
Essie$48.644.4★
OPI Classic Nail Lacquer 7 Days Wear Chip-resistant High-Shine Color Nail Polish Put it in Neutral Nude Neutral 15ml
OPI$47.304.5★
Rimmel 60 Seconds Super Shine Nail Polish 108 Cameo Rose Quick-Dry Nail Polish Vibrant Colour Long-Wearing 8ml
Rimmel$8.054.0★
Flormar Nail Enamel 397 Rose Coral High Pigment High Shine Long-Wear
Flormar$14.194.5★
Sally Hansen Insta-Dri Nail Polish - Mauve It - 0.31 Fl Oz - 9 ml
Sally Hansen$8.774.4★
What buyers say about nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Color is great”
“Decent quality”
“Quick dry”
“very good for the price”
“for quick touch-ups and everyday elegance, it does exactly what I need”
“Lovely color and finish”
“consistency is very smooth”
“It's convenient for travel, beautiful nails, and long-lasting beauty”
“I think this is by far the best pink for tanned skin”
What buyers complain about
“Color is not same”
“Very bad quality”
“Already become thick”
“It peals within days”
“Never comes shiny”
“Ambiguous Image”
“Not drying”
“poor quality nail paint”
“Not natural”
“The bottle is small”
Top return reasons
Common questions
- Is nail polish profitable to sell on Amazon United Arab Emirates?
- The niche generates $143K/yr across 67 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the nail polish niche?
- 11 brands and 45 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in nail polish?
- Top complaints mined from reviews: لون, الجودة الشاملة, سماكة. The return rate is 0.9%.
- When does demand for nail polish peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nail polish niche?
- Listings span $5.85–$61.18; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 7,180 reviews — the moat a new listing must climb.