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Mothers Day Gift

Fail

Demand is soft, at -28.2% this quarter, so Mothers Day Gift is a Fail.

Flapen Score
48
48 / 100
Ranks 294 of 445 Beauty niches · −3 vs the category median of 51
Market size
$80K/yr76K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
30%top-5 click share · 33 brands · 79 sellers

Flapen Score

Mothers Day Gift against its category

The dotted line is the Beauty average. Past it, Mothers Day Gift is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gift market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mothers Day Gift 76K times last year and spent an estimated $80K. The top 5 brands take 52% of clicks. Demand peaks in Mar–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
1.6%
Market size, estimated
$80Ka year
Peak month
March11.7× the quietest month
Top search term
mothers day gift28K searches a year

02 · Price

A sale here is worth $64.16.

Listings sell for $64.16 on average, from $5.85 to $290.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $64.16 that is $0 to $6K a year per listing.

Average price
$64.16inside the $15 to $100 sweet spot
Price range
$5.85–$290.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #305 within Beauty. It carries 1,451 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
13.6%
Average rank
#305in Beauty
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,451per listing
Listings tracked
63

04 · Newcomers

Amazon counts 1 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mothers Day Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 falling

Sellers

79

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

30%

Top 20: 70%

Open market

43%

  • AquaFalcon21%
  • ALBISS13%
  • MRTURK6%
  • R REVA6%
  • TERRIFI6%
  • Breezy Valley5%

Demand

Mothers Day Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 11.7×

Search terms

Top Mothers Day Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mothers day gift28K/yr
  • mothers day8K/yr
  • gift for mom9K/yr
  • mom6K/yr
  • mom gift7K/yr
  • gifts for mom8K/yr
  • هدايا عيد الام7K/yr
  • عيد الام2K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gift

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “الجودة الشاملة”
4.0%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mothers Day Gift questions

Answered from the same tracked data.