Moisturizer Face
MaybeShoppers spend $2.7M a year here. But the average product has 28,243 reviews to catch up to, so Moisturizer Face is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 445 Beauty niches · +10 vs the category median of 5161
- Market size
- $2.7M/yr1.8M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 96 sellers
Flapen Score
Moisturizer Face against its category
The dotted line is the Beauty average. Past it, Moisturizer Face is stronger. Inside it, weaker.
Market
The Moisturizer Face market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Moisturizer Face 1.8M times last year and spent an estimated $2.7M. The top 5 brands take 87% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $2.7Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- cerave moisturising cream316K searches a year
02 · Price
A sale here is worth $43.20.
Listings sell for $43.20 on average, from $6.45 to $78.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $43.20 that is $54K to $65K a year per listing.
- Average price
- $43.20inside the $15 to $100 sweet spot
- Price range
- $6.45–$78.78
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $54K–$65K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #134 within Beauty. It carries 28,243 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #134in Beauty
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 28,243per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Moisturizer Face products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CeraVe Moisturizing Cream for Dry to Very Dry Skin with Hyaluronic Acid 50 ml
- Price
- $21.31
- Rating
- 4.2/5
- Reviews
- 89,398
- Age
- 8y ago

CeraVe Moisturizing Lotion for Normal to Dry Skin with 3 Essential Ceramides 236 ml
- Price
- $43.32
- Rating
- 4.2/5
- Reviews
- 54,776
- Age
- 8y ago

Neutrogena Face Moisturizer Water Gel Hydro Boost Normal to Combination Skin Dehydrated Dull and Tired-Looking Skin Instantly Delivers Intense Hydration 50ml (Pack of 2)
- Price
- $40.98
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago

CeraVe Moisturizing Cream for Dry to Very Dry Skin with Hyaluronic Acid 340 g
- Price
- $60.07
- Rating
- 4.2/5
- Reviews
- 89,398
- Age
- 8y ago

CeraVe Moisturizing Cream for Dry to Very Dry Skin with Hyaluronic Acid 454 g
- Price
- $68.62
- Rating
- 4.2/5
- Reviews
- 89,398
- Age
- 8y ago
Trending
90-day click momentum
Dr.Althea 345 Relief Cream | Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skin Care for All Skin Types 50ml (Ver.2 - Pack of 1)
- Price
- $58.50
- Rating
- 4.3/5
- Reviews
- 17,915
- Age
- 6mo ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
- Price
- $33.65
- Rating
- 4.3/5
- Reviews
- 29,790
- Age
- 1y ago

Neutrogena Face Moisturizer Water Gel Hydro Boost Normal to Combination Skin Dehydrated Dull and Tired-Looking Skin Instantly Delivers Intense Hydration 50ml (Pack of 2)
- Price
- $40.98
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago

CeraVe Moisturizing Cream for Dry to Very Dry Skin with Hyaluronic Acid 454 g
- Price
- $68.62
- Rating
- 4.2/5
- Reviews
- 89,398
- Age
- 8y ago

CeraVe Oil Control Moisturising Gel-Cream for Oily Skin 52ml
- Price
- $63.40
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 1y ago
Newest
by launch date
Dr.Althea 345 Relief Cream | Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skin Care for All Skin Types 50ml (Ver.2 - Pack of 1)
- Price
- $58.50
- Rating
- 4.3/5
- Reviews
- 17,915
- Age
- 6mo ago

CeraVe Oil Control Moisturising Gel-Cream for Oily Skin 52ml
- Price
- $63.40
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 1y ago

medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid Premium Elastin Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare 1.69 oz
- Price
- $61.05
- Rating
- 4.6/5
- Reviews
- 8,953
- Age
- 1y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
- Price
- $33.65
- Rating
- 4.3/5
- Reviews
- 29,790
- Age
- 1y ago

Neutrogena Face Moisturizer Water Gel Hydro Boost Normal to Combination Skin Dehydrated Dull and Tired-Looking Skin Instantly Delivers Intense Hydration 50ml (Pack of 2)
- Price
- $40.98
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
96
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
9%
- CeraVe56%
- Neutrogena21%
- Dr.Althea4%
- medicube4%
- Minimalist3%
- simple3%
- Open — no brand owns it (6 brands, 9%)
Demand
Moisturizer Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Moisturizer Face search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cerave moisturising cream316K/yr
- moisturizer face233K/yr
- cerave222K/yr
- moisturizer162K/yr
- neutrogena hydro boost water gel139K/yr
- face moisturizer115K/yr
- face cream99K/yr
- neutrogena88K/yr
- moisturiser66K/yr
- مرطب للوجه48K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturizer Face
We read the reviews and the return reasons for every product selling here.
“Makes my skin dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturizer Face questions
Answered from the same tracked data.









