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Mascara

Maybe

Products sell for $29.92 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Mascara is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$880K/yr594K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
49%top-5 click share · 4 brands · 74 sellers

Flapen Score

Mascara against its category

The dotted line is the Beauty average. Past it, Mascara is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mascara market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mascara 594K times last year and spent an estimated $880K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $880K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
5.0%
Market size, estimated
$880Ka year
Peak month
November2.4× the quietest month
Top search term
mascara238K searches a year

02 · Price

A sale here is worth $29.92.

Listings sell for $29.92 on average, from $10.78 to $105.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $29.92 that is $22K to $30K a year per listing.

Average price
$29.92inside the $15 to $100 sweet spot
Price range
$10.78–$105.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$30K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Beauty. It carries 33,905 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Beauty
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
33,905per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$106K$141K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

0%

  • MAYBELLINE40%
  • Essence Cosmetics30%
  • L'Oreal Paris27%
  • Rimmel2%

Demand

Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mascara238K/yr
  • maybelline mascara58K/yr
  • essence mascara64K/yr
  • loreal mascara43K/yr
  • mascara volume and long40K/yr
  • mascara waterproof20K/yr
  • waterproof mascara16K/yr
  • mascara maybelline17K/yr
  • مسكرا14K/yr
  • loreal panorama mascara10K/yr

Reviews and returns

What reviews say buyers love and hate about Mascara

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “جودة الرموش”
14%of negative reviews mention “جودة الرموش”
1.2%of orders come back
“Damaged my lashes”
A buyer, on “جودة الرموش”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mascara questions

Answered from the same tracked data.