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Makeup Set

Maybe

The average product has only 342 reviews. But buyers convert on only 0.8% of searches, so Makeup Set is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$172K/yr227K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
37%top-5 click share · 27 brands · 74 sellers

Flapen Score

Makeup Set against its category

The dotted line is the Beauty average. Past it, Makeup Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Set market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Makeup Set 227K times last year and spent an estimated $172K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
0.8%
Market size, estimated
$172Ka year
Peak month
December1.7× the quietest month
Top search term
makeup set90K searches a year

02 · Price

A sale here is worth $99.38.

Listings sell for $99.38 on average, from $17.48 to $274.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $99.38 that is $0 to $10K a year per listing.

Average price
$99.38inside the $15 to $100 sweet spot
Price range
$17.48–$274.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #63 within Beauty. It carries 342 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
86%
Out of stock, average day
10.8%
Average rank
#63in Beauty
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
342per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Makeup Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

74

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

37%

Top 20: 75%

Open market

32%

  • fenshine17%
  • Miss Rose16%
  • Miss Young14%
  • Kiko Milano11%
  • Revolution Beauty London5%
  • CP TRENDIES5%

Demand

Makeup Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Makeup Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup set90K/yr
  • makeup kit39K/yr
  • make up set27K/yr
  • makeup gift set14K/yr
  • makeup kit for women19K/yr
  • make up kit8K/yr
  • makeup sets7K/yr
  • makeup set for women7K/yr
  • makeup set box3K/yr
  • make up kit for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “القيمة مقابل المال”
33%of negative reviews mention “الحجم الكلي”
2.5%of orders come back
“Everything inside looks so small like kids toys”
A buyer, on “الحجم الكلي”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Makeup Set questions

Answered from the same tracked data.