Is makeup set profitable to sell on Amazon United Arab Emirates?

The niche generates $172K/yr across 49 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the makeup set niche?

27 brands and 74 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in makeup set?

Top complaints mined from reviews: الحجم الكلي, لون, مقاومة للتلطخ. The return rate is 2.5%.

When does demand for makeup set peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the makeup set niche?

Listings span $17.48–$274.95; the average listing price is $99.38 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.

makeup set

Worth a look

Shows a thin review moat (342 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.

Review moat

Great342.37

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$99.38

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Okay$172K

$172K/yr · 227K searches

Price range

Okay$17.48–$274.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price Out of Stock

According to Flapen's Amazon United Arab Emirates niche tracking, makeup set is a $172K/yr Amazon United Arab Emirates market (227K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

makeup set market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $99K–$124K; units × avg price
Conversion rate: 0.8%
Avg BSR: #63
Page quality: 0%
Prime: 86%
Sponsored: 35%
Out of stock: 10.8%
Avg brand age: 36 months
Avg seller age: 73 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

37%

Top 20: 75%

Open market

32%

fenshine17%
Miss Rose16%
Miss Young14%
Kiko Milano11%
Revolution Beauty London5%
CP TRENDIES5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top makeup set search terms

makeup set90K/yr +9.3%0.4% conv.
makeup kit39K/yr -29.3%0.2% conv.
make up set27K/yr +24.4%0.4% conv.
makeup gift set14K/yr +68.8%0.3% conv.
makeup kit for women19K/yr -10.2%0.4% conv.
make up kit8K/yr +14.1%0.5% conv.
makeup sets7K/yr +11.3%0.1% conv.
makeup set for women7K/yr +0.1%0.2% conv.
makeup set box3K/yr +63.8%0.0% conv.
make up kit for women7K/yr -17.4%0.2% conv.

All search terms

Top makeup set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miss Rose (331Y) - M 54 Colour All In One Gift Makeup Kit Set Include Eyeshadow Facial Blusher Eyebrow Powder Face Concealer Eyeliner Pencil And A Mirror Makeup For Women Full Kit(331Y)

Miss Rose$131.814.5★1,246 rev

Fenshine Makeup Set Make Up Starter Kit With Storage Bag Portable Travel Make Up Palette Eyeshadow Foundation Lip Gloss for Teenage & Adults (Type B)

fenshine$85.504.3★129 rev

Miss Young Professional Makeup Kit Sets - Wide Range Of Combinations To Chose From! (Set of 51 Pcs)

Miss Young$115.063.8★46 rev

Miss Young Professional Makeup Kit Sets - Wide Range Of Combinations To Chose From! (Set of 42 Pcs)

Miss Young$111.494.2★48 rev

Revolution Makeup Advent Calendar 2025 24 Beauty Must-haves Gift Set with Lip Gloss Highlighter Blush Brushes & Mascara Vegan and Cruelty Free

Revolution Beauty London$185.404.6★1,170 rev

Newest

by launch date

Technic Enamoured Makeup Super Save Set ! 8 Piece Full Face Kit Complete Cosmetics Gift Set with Eyeshadow Lipstick Blush Highlighter Mascara Full Size Vegan Cruelty Free Makeup Set

technic$55.03175 rev

4mo ago

KIKO Milano Snow-Kissed Holiday Timeless Look Makeup Gift Set Makeup Gift Set: Volume Mascara Eyeliner Eyeshadow Palette Lip Gloss and Lipstick

Kiko Milano$274.95127 rev

5mo ago

osya All-in-One Complete Makeup Kit with Portable Case - Professional & Beginner-Friendly Beauty Set 126 Cosmetics & Tools (Foundation Eyeshadow Lipstick Highlighter) in Leopard Print Gift Box

OSYA$228.230 rev

5mo ago

LBOYLOVE All-in-one Makeup Gift Sets | Full Make up Kit for Women Girls Xmas Essential Bundle Include Eyeshadow Palette Lipstick Blush Concealer Face Powder Eyeliner Lipgloss Mascara Eyebrow Pencil

LBOYLOVE$50.000 rev

8mo ago

KIKO Milano Snow-Kissed Holiday Mountain Buddies Make Up Gift Set Makeup Gift Set: 3D Hydra Lip Gloss and Mascara with Volume Effect

Kiko Milano$110.51161 rev

9mo ago

What buyers say about makeup set

What buyers praise and complain about, mined from review topics.

What buyers love

القيمة مقابل المال21%

“Value for money”

سهولة الاستخدام19%

“Good to use”

غرض الهدية14%

“They are great for a gift, the kohl is absolutely perfect and looks amazing and the mascara is great as welll”

المنتج المعلن عنه مقابل المنتج الفعلي14%

“Product as described 10/10”

لون12%

“I love the color”

الجودة الشاملة7%

“Great product”

الاكتناز5%

“Good and compact”

What buyers complain about

الحجم الكلي33%

“Everything inside looks so small like kids toys”

لون33%

“dont have this colors”

مقاومة للتلطخ17%

“Mascara Smudged”

Top return reasons

الجودة الشاملة34%

الحجم الكلي28%

المنتج المعلن عنه مقابل المنتج الفعلي22%

يشم3%

جودة كحل العين3%

القيمة مقابل المال3%

رطب/جاف3%

حالة المنتج3%

Common questions

Is makeup set profitable to sell on Amazon United Arab Emirates?: The niche generates $172K/yr across 49 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the makeup set niche?: 27 brands and 74 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in makeup set?: Top complaints mined from reviews: الحجم الكلي, لون, مقاومة للتلطخ. The return rate is 2.5%.
When does demand for makeup set peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the makeup set niche?: Listings span $17.48–$274.95; the average listing price is $99.38 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.