Makeup Remover Wipes
Makeup Remover Wipes shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Is Makeup Remover Wipes profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Makeup Remover Wipes is a $230K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.
Makeup Remover Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +46.6% over the last 90 days and 10.1% of searches end in a purchase.
$230K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Makeup Remover Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Makeup Remover Face Wipes Deep Clean oil-free wipes that are infused with a light cleansing lotion to effectively remove all types of makeup from face and eyes Pack Of 25 Wipes
- Price
- $25.56
- Rating
- 4.6/5
- Reviews
- 526
- Age
- 7y ago
Neutrogena Makeup Remover Face Wipes Hydro Boost Cleansing soft wipes with a fresh cleansing lotion to instantly remove make-up and impurities Pack Of 25 Wipes
- Price
- $25.81
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 7y ago
Cool & Cool Cleansing & Make Up Remover Wipes 33s (Pack of 3) - Deep Cleans Unclogs Pores Moisturizes - 99 Wipes
- Price
- $18.37
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago
NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal
- Price
- $21.55
- Rating
- 4.6/5
- Reviews
- 2,429
- Age
- 3y ago
Neutrogena Makeup Remover Cleansing Towelette Singles Daily Face Wipes To Remove Dirt Oil Makeup & Waterproof Mascara Individually Wrapped 20 Count (Pack of 2)
- Price
- $93.54
- Rating
- 4.8/5
- Reviews
- 991
- Age
- 7y ago
Trending
90-day click momentum
Swiss Beauty Daily Essentials Makeup Remover Cleansing Wet Wipes Shade- Green 25 Pcs
- Price
- $17.65
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5mo ago
Neutrogena Makeup Remover Face Wipes Hydro Boost Cleansing soft wipes with a fresh cleansing lotion to instantly remove make-up and impurities Pack Of 25 Wipes
- Price
- $25.81
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 7y ago
Johnsons Extra-Sensitive Cleansing Facial Micellar Wipes Pack of 25 Gentle Waterproof Makeup Remover Wipes Suitable for All Skin Types Soft and Effective Skincare Solution
- Price
- $24.51
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 4y ago
Neutrogena Makeup Remover Cleansing Towelettes Daily Cleansing Face Wipes to Remove Waterproof Makeup and Mascara Alcohol-Free Value Twin Pack 25 count 2 Pack
- Price
- $63.92
- Rating
- 4.8/5
- Reviews
- 116,124
- Age
- 11y ago
Swiss Beauty Clean & Glow Makeup Remover Wipes | With Green Tea And Calendula Extracts| Cleansing And Hydrating Facial Wipes| 30 Wipes
- Price
- $21.37
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 3y ago
Newest
by launch dateSwiss Beauty Daily Essentials Makeup Remover Cleansing Wet Wipes Shade- Green 25 Pcs
- Price
- $17.65
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5mo ago
200Pcs Pre-Moistened Face Makeup Remover Wipes All-In-One Facial Cleansing & Hydrating No-rinse Makeup Remover Wipes Alcohol-Free Gentle Formula for Sensitive Skin Quick & Easy Makeup Removal
- Price
- $35.77
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 1y ago
Whistle Wellness Disposable Face Towel - Soft Biobased Super Absorbent Face Towels - 1012 Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)
- Price
- $49.17
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 2y ago
Swiss Beauty Clean & Glow Makeup Remover Wipes | With Green Tea And Calendula Extracts| Cleansing And Hydrating Facial Wipes| 30 Wipes
- Price
- $21.37
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 3y ago
NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal
- Price
- $21.55
- Rating
- 4.6/5
- Reviews
- 2,429
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Neutrogena51%
- NIVEA9%
- Cool & Cool9%
- Johnson & Johnson9%
- Johnson's7%
- TERRIFI6%
- Open — no brand owns it (4 brands, 8%)
Makeup Remover Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.6×
Top Makeup Remover Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- makeup remover wipes23K/yr
- makeup wipes11K/yr
- make up remover wipes10K/yr
- face wipes9K/yr
- neutrogena makeup remover wipes9K/yr
- make up wipes4K/yr
- neutrogena deep clean makeup remover3K/yr
- facial wipes3K/yr
What reviews say buyers love and hate about Makeup Remover Wipes
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Decent quality”
“Very useful, more than expected”
“Not bad For its price”
“Very good absorption”
“The best disposable towels ever”
What buyers complain about
75% of reviews“but for take off all make up its not enough”
“Some residue left on face while wiping”
“it has slight smell”
Makeup Remover Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup Remover Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
