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Makeup Remover Wipes

Maybe

Returns run at only 0.3% of orders. But the average product has 7,034 reviews to catch up to, so Makeup Remover Wipes is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$230K/yr72K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
59%top-5 click share · 10 brands · 64 sellers

Flapen Score

Makeup Remover Wipes against its category

The dotted line is the Beauty average. Past it, Makeup Remover Wipes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Remover Wipes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Makeup Remover Wipes 72K times last year and spent an estimated $230K. The top 5 brands take 86% of clicks. Demand peaks in Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
10.1%
Market size, estimated
$230Ka year
Peak month
June1.6× the quietest month
Top search term
makeup remover wipes23K searches a year

02 · Price

A sale here is worth $31.81.

Listings sell for $31.81 on average, from $11.51 to $93.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $31.81 that is $3K to $8K a year per listing.

Average price
$31.81inside the $15 to $100 sweet spot
Price range
$11.51–$93.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #88 within Beauty. It carries 7,034 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#88in Beauty
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,034per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Makeup Remover Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$46K$69K$92K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

64

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Neutrogena51%
  • NIVEA9%
  • Cool & Cool9%
  • Johnson & Johnson9%
  • Johnson's7%
  • TERRIFI6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Makeup Remover Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Makeup Remover Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup remover wipes23K/yr
  • makeup wipes11K/yr
  • make up remover wipes10K/yr
  • face wipes9K/yr
  • neutrogena makeup remover wipes9K/yr
  • make up wipes4K/yr
  • neutrogena deep clean makeup remover3K/yr
  • facial wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Remover Wipes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “سهولة التنظيف”
0.3%of orders come back
“but for take off all make up its not enough”
A buyer, on “سهولة التنظيف”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Makeup Remover Wipes questions

Answered from the same tracked data.