Is makeup remover wipes profitable to sell on Amazon United Arab Emirates?

The niche generates $230K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the makeup remover wipes niche?

10 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in makeup remover wipes?

Top complaints mined from reviews: سهولة التنظيف, بقايا, يشم. The return rate is 0.3%.

When does demand for makeup remover wipes peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the makeup remover wipes niche?

Listings span $11.51–$93.54; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 7,034 reviews — the moat a new listing must climb.

makeup remover wipes

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.81

avg listing price — sweet spot $15–$100

Price range

Great$11.51–$93.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+46.6%

90-day search growth — must beat 0% to launch

Market size

Okay$230K

$230K/yr · 72K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,034.42

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Arab Emirates niche tracking, makeup remover wipes is a $230K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

makeup remover wipes market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $254K–$318K; units × avg price
Conversion rate: 10.1%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 8.1%
Avg brand age: 46 months
Avg seller age: 80 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Neutrogena51%
NIVEA9%
Cool & Cool9%
Johnson & Johnson9%
Johnson's7%
TERRIFI6%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.6% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top makeup remover wipes search terms

makeup remover wipes23K/yr +36.1%6.7% conv.
makeup wipes11K/yr +66.5%6.1% conv.
make up remover wipes10K/yr +54.4%9.1% conv.
face wipes9K/yr +37.9%9.2% conv.
neutrogena makeup remover wipes9K/yr +42.3%6.9% conv.
make up wipes4K/yr +60.8%10.4% conv.
neutrogena deep clean makeup remover3K/yr +76.6%0.3% conv.
facial wipes3K/yr +26.9%6.3% conv.

All search terms

Top makeup remover wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Makeup Remover Face Wipes Deep Clean oil-free wipes that are infused with a light cleansing lotion to effectively remove all types of makeup from face and eyes Pack Of 25 Wipes

Neutrogena$25.564.6★526 rev

Neutrogena Makeup Remover Face Wipes Hydro Boost Cleansing soft wipes with a fresh cleansing lotion to instantly remove make-up and impurities Pack Of 25 Wipes

Neutrogena$25.814.5★336 rev

Cool & Cool Cleansing & Make Up Remover Wipes 33s (Pack of 3) - Deep Cleans Unclogs Pores Moisturizes - 99 Wipes

Cool & Cool$18.374.6★129 rev

NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal

NIVEA$21.554.6★2,429 rev

Neutrogena Makeup Remover Cleansing Towelette Singles Daily Face Wipes To Remove Dirt Oil Makeup & Waterproof Mascara Individually Wrapped 20 Count (Pack of 2)

Neutrogena$93.544.8★991 rev

Newest

by launch date

Swiss Beauty Daily Essentials Makeup Remover Cleansing Wet Wipes Shade- Green 25 Pcs

SWISS BEAUTY$17.6525 rev

5mo ago

200Pcs Pre-Moistened Face Makeup Remover Wipes All-In-One Facial Cleansing & Hydrating No-rinse Makeup Remover Wipes Alcohol-Free Gentle Formula for Sensitive Skin Quick & Easy Makeup Removal

TERRIFI$35.7736 rev

1y ago

Whistle Wellness Disposable Face Towel - Soft Biobased Super Absorbent Face Towels - 1012 Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)

Whistle Wellness$49.17197 rev

2y ago

Swiss Beauty Clean & Glow Makeup Remover Wipes | With Green Tea And Calendula Extracts| Cleansing And Hydrating Facial Wipes| 30 Wipes

SWISS BEAUTY$21.371,239 rev

3y ago

NIVEA 3in1 Caring Cleansing Wipes Dry Skin (25 Wipes) Plant-Based Makeup Remover Wipes Face Wipes for Dry Skin Gentle yet Effective Makeup Removal

NIVEA$21.552,429 rev

3y ago

What buyers say about makeup remover wipes

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة21%

“Decent quality”

سهولة الاستخدام14%

“Very useful, more than expected”

القيمة مقابل المال14%

“Not bad For its price”

الامتصاص7%

“Very good absorption”

آلية التوزيع7%

“The best disposable towels ever”

سهولة التنظيف7%

“doesnt necessarily need double cleansing afterwards”

المنتج المعلن عنه مقابل المنتج الفعلي7%

“Very useful, more than expected”

رطب/جاف7%

“Really wet, plenty of product, does the job”

What buyers complain about

سهولة التنظيف50%

“but for take off all make up its not enough”

بقايا13%

“Some residue left on face while wiping”

يشم13%

“it has slight smell”

Top return reasons

المنتج المعلن عنه مقابل المنتج الفعلي14%

الوظيفة - بشكل عام14%

لون14%

يشم11%

رطب/جاف11%

الجودة الشاملة7%

القيمة مقابل المال7%

الحساسية7%

مانع للتسرب4%

الالتصاق4%

Common questions

Is makeup remover wipes profitable to sell on Amazon United Arab Emirates?: The niche generates $230K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the makeup remover wipes niche?: 10 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in makeup remover wipes?: Top complaints mined from reviews: سهولة التنظيف, بقايا, يشم. The return rate is 0.3%.
When does demand for makeup remover wipes peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the makeup remover wipes niche?: Listings span $11.51–$93.54; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 7,034 reviews — the moat a new listing must climb.