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Makeup Brushes

Makeup Brushes shows a sweet-spot price point ($62.61 avg), but a deep review moat (7,037 avg reviews) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 445 Beauty niches · +2 vs the category median of 51

Market size 66Growth 25Conversion 24Competition 75Returns 71Price range 67Avg price 89Brand share 34Review moat 23Quality gap 58
This niche Category average · 445 niches

Is Makeup Brushes profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Makeup Brushes is a $641K/yr Amazon United Arab Emirates market (528K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 53/100.

Makeup Brushes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.2% over the last 90 days and 1.9% of searches end in a purchase.

$641K

revenue / yr

Units sold / yr13K
Search volume / yr+0.2%528K
Conversion rate1.9%
Avg price$62.61

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers15 · 120
Top-5 product click share40%
Open market15%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement57%
New entrants (1y)9· 4 succeeded
Avg rating4.4★
Avg reviews7,037

Top Makeup Brushes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

$0$26K$51K$77K$103K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

120

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

13%

  • Real Techniques30%
  • MAANGE28%
  • BS-MALL14%
  • Generic10%
  • Jessup4%
  • INFLUX2%
  • Open — no brand owns it (9 brands, 13%)

Makeup Brushes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume528KCVR1.9%Products42Brands15Top 5 Brands85%OOS Rate3.0%Rating4.4★Reviews7,037Avg BSR#50
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Makeup Brushes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makeup brushes178K/yr
  • real techniques58K/yr
  • makeup brush39K/yr
  • make up brush39K/yr
  • فرش مكياج34K/yr
  • real techniques brushes set31K/yr
  • brush set makeup13K/yr
  • makeup brush set22K/yr
  • make up brushes12K/yr
  • maange12K/yr

What reviews say buyers love and hate about Makeup Brushes

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
الجودة الشاملة45%

Excellent product

جودة الفرشاة15%

AMAZING MAKEUP BRUSHES

ملمس ناعم12%

Soft and nice

القيمة مقابل المال9%

worth the money

كفاءة5%

Does the job

What buyers complain about

88% of reviews
الجودة الشاملة28%

Lower quality

الحجم الكلي21%

small

متانة9%

Brush fell down next day

حالة المنتج6%

Arrived used

جودة الفرشاة6%

The quality of the brushes I receive are low

Makeup Brushes return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الجودة الشاملة
34%
2الحجم الكلي
18%
3حالة المنتج
6%
4جودة الفرشاة
6%
5المنتج المعلن عنه مقابل المنتج الفعلي
5%

Common Makeup Brushes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makeup Brushes 53/100 on Amazon United Arab Emirates — Worth a look. The niche generates $641K/yr across 42 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.
Search demand for Makeup Brushes on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.6× the quietest.