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Makeup Brushes

Maybe

Products sell for $62.61 on average, inside the sweet spot. But the average product has 7,037 reviews to catch up to, so Makeup Brushes is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 445 Beauty niches · +2 vs the category median of 51
Market size
$641K/yr528K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 120 sellers

Flapen Score

Makeup Brushes against its category

The dotted line is the Beauty average. Past it, Makeup Brushes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Makeup Brushes 528K times last year and spent an estimated $641K. The top 5 brands take 85% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.

Searches, last 12 months
528K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
1.9%
Market size, estimated
$641Ka year
Peak month
November1.6× the quietest month
Top search term
makeup brushes178K searches a year

02 · Price

A sale here is worth $62.61.

Listings sell for $62.61 on average, from $13.05 to $140.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $62.61 that is $16K to $31K a year per listing.

Average price
$62.61inside the $15 to $100 sweet spot
Price range
$13.05–$140.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$16K–$31K
Returns
2.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #50 within Beauty. It carries 7,037 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#50in Beauty
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,037per listing
Listings tracked
42

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$26K$51K$77K$103K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

120

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

13%

  • Real Techniques30%
  • MAANGE28%
  • BS-MALL14%
  • Generic10%
  • Jessup4%
  • INFLUX2%
  • Open — no brand owns it (9 brands, 13%)

Demand

Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brushes178K/yr
  • real techniques58K/yr
  • makeup brush39K/yr
  • make up brush39K/yr
  • فرش مكياج34K/yr
  • real techniques brushes set31K/yr
  • brush set makeup13K/yr
  • makeup brush set22K/yr
  • make up brushes12K/yr
  • maange12K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brushes

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “الجودة الشاملة”
28%of negative reviews mention “الجودة الشاملة”
2.2%of orders come back
“Lower quality”
A buyer, on “الجودة الشاملة”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makeup Brushes questions

Answered from the same tracked data.