Makeup
MaybeThe top 5 products take only 20% of clicks. But buyers convert on only 1.1% of searches, so Makeup is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $402K/yr1.6M searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 20%top-5 click share · 14 brands · 112 sellers
Flapen Score
Makeup against its category
The dotted line is the Beauty average. Past it, Makeup is stronger. Inside it, weaker.
Market
The Makeup market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Makeup 1.6M times last year and spent an estimated $402K. The top 5 brands take 94% of clicks. Demand peaks in May–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $402Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- makeup552K searches a year
02 · Price
A sale here is worth $22.70.
Listings sell for $22.70 on average, from $4.24 to $131.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $22.70 that is $2K to $6K a year per listing.
- Average price
- $22.70inside the $15 to $100 sweet spot
- Price range
- $4.24–$131.81
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #76 within Beauty. It carries 15,435 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #76in Beauty
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 15,435per listing
- Listings tracked
- 103
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 5.4 ml Shade: 003 Moon
- Price
- $18.02
- Rating
- 4.3/5
- Reviews
- 27,499
- Age
- 5y ago

Maybelline New York Lash Sensational Sky High Mascara Volumizing & Lengthening for Fuller Lashes Washable Flake-Free Formula with Bamboo Extract & Fibres Black
- Price
- $26.25
- Rating
- 4.1/5
- Reviews
- 35,335
- Age
- 5y ago

essence JUICY BOMB shiny lipgloss 102
- Price
- $5.60
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 2y ago

Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 35 CHEEKY
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 26,084
- Age
- 4y ago

Essence GOT Colorete #10-Tickle Me 5 5 Gr Baby Pink
- Price
- $9.25
- Rating
- 4.3/5
- Reviews
- 4,070
- Age
- 2y ago
Trending
90-day click momentum
Maybelline New York Colossal Bubble Longwear Mascara 100% Inflated Volume Blackest Black
- Price
- $32.53
- Rating
- 4.3/5
- Reviews
- 3,414
- Age
- 1y ago

Essence GOT Colorete #10-Tickle Me 5 5 Gr Baby Pink
- Price
- $9.25
- Rating
- 4.3/5
- Reviews
- 4,070
- Age
- 2y ago

essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.70
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago

All-in-One MocAllure Eyeshadow Palette Makeup Book 4 Layers with Highlighter Blusher Concealer Complete Face Makeup Kit for Daily Use
- Price
- $41.08
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

essence JUICY BOMB shiny lipgloss 102
- Price
- $5.60
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 2y ago
Newest
by launch date
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago

Maybelline New York Colossal Bubble Longwear Mascara 100% Inflated Volume Blackest Black
- Price
- $32.53
- Rating
- 4.3/5
- Reviews
- 3,414
- Age
- 1y ago

All-in-One MocAllure Eyeshadow Palette Makeup Book 4 Layers with Highlighter Blusher Concealer Complete Face Makeup Kit for Daily Use
- Price
- $41.08
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.70
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago

essence hydra kiss lip oil lip gloss no. 08 red moisturising nourishing with oils shiny vegan no parabens no microplastic particles nanoparticles free pack of 1 (4 ml)
- Price
- $12.43
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
112
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
20%
Top 20: 52%
Open market
5%
- MAYBELLINE40%
- Essence Cosmetics40%
- NYX PROFESSIONAL MAKEUP9%
- AEENAA3%
- SHEGLAM2%
- L'Oreal Paris1%
- Open — no brand owns it (8 brands, 5%)
Demand
Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup552K/yr
- maybelline338K/yr
- essence292K/yr
- make up103K/yr
- مكياج66K/yr
- ميكب49K/yr
- essence cosmetics14K/yr
- ايسنس31K/yr
- eye makeup37K/yr
- essence makeup18K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup
We read the reviews and the return reasons for every product selling here.
“not really same as picture color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup questions
Answered from the same tracked data.









