Makeup
Makeup shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Is Makeup profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Makeup is a $402K/yr Amazon United Arab Emirates market (1.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 57/100.
Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.7% over the last 90 days and 1.1% of searches end in a purchase.
$402K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 103 products
Top Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 5.4 ml Shade: 003 Moon
- Price
- $18.02
- Rating
- 4.3/5
- Reviews
- 27,499
- Age
- 5y ago
Maybelline New York Lash Sensational Sky High Mascara Volumizing & Lengthening for Fuller Lashes Washable Flake-Free Formula with Bamboo Extract & Fibres Black
- Price
- $26.25
- Rating
- 4.1/5
- Reviews
- 35,335
- Age
- 5y ago
essence JUICY BOMB shiny lipgloss 102
- Price
- $5.60
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 2y ago
Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 35 CHEEKY
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 26,084
- Age
- 4y ago
Essence GOT Colorete #10-Tickle Me 5 5 Gr Baby Pink
- Price
- $9.25
- Rating
- 4.3/5
- Reviews
- 4,070
- Age
- 2y ago
Trending
90-day click momentum
Maybelline New York Colossal Bubble Longwear Mascara 100% Inflated Volume Blackest Black
- Price
- $32.53
- Rating
- 4.3/5
- Reviews
- 3,414
- Age
- 1y ago
Essence GOT Colorete #10-Tickle Me 5 5 Gr Baby Pink
- Price
- $9.25
- Rating
- 4.3/5
- Reviews
- 4,070
- Age
- 2y ago
essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.70
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago
All-in-One MocAllure Eyeshadow Palette Makeup Book 4 Layers with Highlighter Blusher Concealer Complete Face Makeup Kit for Daily Use
- Price
- $41.08
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
essence JUICY BOMB shiny lipgloss 102
- Price
- $5.60
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 2y ago
Newest
by launch date
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago
Maybelline New York Colossal Bubble Longwear Mascara 100% Inflated Volume Blackest Black
- Price
- $32.53
- Rating
- 4.3/5
- Reviews
- 3,414
- Age
- 1y ago
All-in-One MocAllure Eyeshadow Palette Makeup Book 4 Layers with Highlighter Blusher Concealer Complete Face Makeup Kit for Daily Use
- Price
- $41.08
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.70
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago
essence hydra kiss lip oil lip gloss no. 08 red moisturising nourishing with oils shiny vegan no parabens no microplastic particles nanoparticles free pack of 1 (4 ml)
- Price
- $12.43
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
112
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
20%
Top 20: 52%
Open market
5%
- MAYBELLINE40%
- Essence Cosmetics40%
- NYX PROFESSIONAL MAKEUP9%
- AEENAA3%
- SHEGLAM2%
- L'Oreal Paris1%
- Open — no brand owns it (8 brands, 5%)
Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Nov · busiest ÷ quietest = 2.4×
Top Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- makeup552K/yr
- maybelline338K/yr
- essence292K/yr
- make up103K/yr
- مكياج66K/yr
- ميكب49K/yr
- essence cosmetics14K/yr
- ايسنس31K/yr
- eye makeup37K/yr
- essence makeup18K/yr
What reviews say buyers love and hate about Makeup
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good Quality”
“Colour nice”
“Amazing mascara”
“nice smell”
“Great Value”
What buyers complain about
65% of reviews“not really same as picture color”
“Bad quality”
“was dry”
“bad smell”
“Sticky”
Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
