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Loreal Shampoo

Maybe

Returns run at only 1.1% of orders. But the top 5 brands take 100% of clicks, so Loreal Shampoo is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 445 Beauty niches · +5 vs the category median of 51
Market size
$277K/yr322K searches / yr
90-day growth
+34.6%search demand this quarter
Competition
36%top-5 click share · 4 brands · 62 sellers

Flapen Score

Loreal Shampoo against its category

The dotted line is the Beauty average. Past it, Loreal Shampoo is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Loreal Shampoo 322K times last year and spent an estimated $277K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
+34.6%
Conversion, latest week
1.7%
Market size, estimated
$277Ka year
Peak month
November1.8× the quietest month
Top search term
loreal144K searches a year

02 · Price

A sale here is worth $52.12.

Listings sell for $52.12 on average, from $17.14 to $132.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $52.12 that is $5K to $13K a year per listing.

Average price
$52.12inside the $15 to $100 sweet spot
Price range
$17.14–$132.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #580 within Beauty. It carries 5,131 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#580in Beauty
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,131per listing
Listings tracked
49

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
69 months

Products

Top Loreal Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

0%

  • L'Oreal Paris89%
  • L'Oréal Professionnel Paris9%
  • L’Oréal Paris men expert1%
  • L'ORÉAL1%
  • Open — no brand owns it (0%)

Demand

Loreal Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Loreal Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal144K/yr
  • loreal paris19K/yr
  • loreal face cream14K/yr
  • لوريال15K/yr
  • loreal revitalift14K/yr
  • loreal cream12K/yr
  • لوريال للشعر12K/yr
  • loreal moisturizer11K/yr
  • loreal hair10K/yr
  • loreal glycolic bright7K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Shampoo

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
10%of negative reviews mention “الجودة الشاملة”
1.1%of orders come back
“bad quality”
A buyer, on “الجودة الشاملة”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Loreal Shampoo questions

Answered from the same tracked data.