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Loreal Men Expert

Maybe

Returns run at only 0.6% of orders. But the average product has 9,100 reviews to catch up to, so Loreal Men Expert is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$94K/yr84K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
52%top-5 click share · 11 brands · 92 sellers

Flapen Score

Loreal Men Expert against its category

The dotted line is the Beauty average. Past it, Loreal Men Expert is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Men Expert market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Loreal Men Expert 84K times last year and spent an estimated $94K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
2.6%
Market size, estimated
$94Ka year
Peak month
June3.9× the quietest month
Top search term
loreal men expert15K searches a year

02 · Price

A sale here is worth $43.60.

Listings sell for $43.60 on average, from $12.58 to $90.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $43.60 that is $4K to $11K a year per listing.

Average price
$43.60inside the $15 to $100 sweet spot
Price range
$12.58–$90.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #179 within Beauty. It carries 9,100 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#179in Beauty
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,100per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Loreal Men Expert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

92

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

10%

  • L’Oréal Paris men expert70%
  • Minimalist6%
  • Dove5%
  • CeraVe4%
  • Nivea3%
  • Men's Master3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Loreal Men Expert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Loreal Men Expert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal men expert15K/yr
  • face cream for men13K/yr
  • loreal paris men5K/yr
  • face moisturizer for men7K/yr
  • loreal men7K/yr
  • loreal men expert hydra energetic4K/yr
  • loreal mens face moisturizer3K/yr
  • loreal face cream men3K/yr
  • loreal moisturizer men3K/yr
  • loreal mens face cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Men Expert

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
18%of negative reviews mention “يشم”
0.6%of orders come back
“The smell is weird”
A buyer, on “يشم”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Loreal Men Expert questions

Answered from the same tracked data.