Loreal Mascara
FailThe top 5 brands take 100% of clicks, so Loreal Mascara is a Fail.
- Flapen Score
- 48 / 100Ranks 294 of 445 Beauty niches · −3 vs the category median of 5148
- Market size
- $128K/yr65K searches / yr
- 90-day growth
- +43.2%search demand this quarter
- Competition
- 81%top-5 click share · 1 brands · 22 sellers
Flapen Score
Loreal Mascara against its category
The dotted line is the Beauty average. Past it, Loreal Mascara is stronger. Inside it, weaker.
Market
The Loreal Mascara market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Loreal Mascara 65K times last year and spent an estimated $128K. One brand takes every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +43.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $128Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- loreal mascara43K searches a year
02 · Price
A sale here is worth $47.64.
Listings sell for $47.64 on average, from $28.63 to $105.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $47.64 that is $5K to $12K a year per listing.
- Average price
- $47.64inside the $15 to $100 sweet spot
- Price range
- $28.63–$105.97
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Beauty. It carries 13,121 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #151in Beauty
- Average rating
- 4.30 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 13,121per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Loreal Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Volume Million Lashes PANORAMA Mascara - Volumizing mascara making eyes look 1.4x bigger
- Price
- $35.27
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 2y ago

LOréal Paris Telescopic Extensionist Mascara for 24H Long-Lasting Curl Volume and Exceptional Lengthening Eyelashes with Eyelash-Extension Effect 9.75g
- Price
- $39.35
- Rating
- 4.2/5
- Reviews
- 1,274
- Age
- 8mo ago

LOreal Paris Panorama All Night Black Mascara Volume Million Lashes 24-Hour
- Price
- $45.06
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 1y ago

LOréal Paris Telescopic Lift Washable Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Black
- Price
- $30.33
- Rating
- 4.2/5
- Reviews
- 7,961
- Age
- 3y ago

LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
- Price
- $105.97
- Rating
- 4.4/5
- Reviews
- 1,925
- Age
- 8mo ago
Trending
90-day click momentum
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
- Price
- $105.97
- Rating
- 4.4/5
- Reviews
- 1,925
- Age
- 8mo ago

LOréal Paris Telescopic Extensionist Mascara for 24H Long-Lasting Curl Volume and Exceptional Lengthening Eyelashes with Eyelash-Extension Effect 9.75g
- Price
- $39.35
- Rating
- 4.2/5
- Reviews
- 1,274
- Age
- 8mo ago

LOreal Paris Volume Million Lashes PANORAMA Mascara - Volumizing mascara making eyes look 1.4x bigger
- Price
- $35.27
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 2y ago

LOréal Paris Telescopic Lift Washable Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Black
- Price
- $30.33
- Rating
- 4.2/5
- Reviews
- 7,961
- Age
- 3y ago

LOréal Paris Makeup Telescopic Original Lengthening Mascara Blackest Black 0.27 Fl Oz (1 Count)
- Price
- $59.36
- Rating
- 4.5/5
- Reviews
- 75,409
- Age
- 12y ago
Newest
by launch date
LOréal Paris Telescopic Extensionist Mascara for 24H Long-Lasting Curl Volume and Exceptional Lengthening Eyelashes with Eyelash-Extension Effect 9.75g
- Price
- $39.35
- Rating
- 4.2/5
- Reviews
- 1,274
- Age
- 8mo ago

LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black
- Price
- $105.97
- Rating
- 4.4/5
- Reviews
- 1,925
- Age
- 8mo ago

LOreal Paris Panorama All Night Black Mascara Volume Million Lashes 24-Hour
- Price
- $45.06
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 1y ago

LOreal Paris Volume Million Lashes PANORAMA Mascara - Volumizing mascara making eyes look 1.4x bigger
- Price
- $35.27
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 2y ago

LOréal Paris Telescopic Lift Washable Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Black
- Price
- $30.33
- Rating
- 4.2/5
- Reviews
- 7,961
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- L'Oreal Paris100%
Demand
Loreal Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Loreal Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal mascara43K/yr
- loreal panorama mascara10K/yr
- panorama mascara loreal8K/yr
- mascara loreal5K/yr
Reviews and returns
What reviews say buyers love and hate about Loreal Mascara
We read the reviews and the return reasons for every product selling here.
“Damaged my lashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loreal Mascara questions
Answered from the same tracked data.









