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Loreal Mascara

Fail

The top 5 brands take 100% of clicks, so Loreal Mascara is a Fail.

Flapen Score
48
48 / 100
Ranks 294 of 445 Beauty niches · −3 vs the category median of 51
Market size
$128K/yr65K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
81%top-5 click share · 1 brands · 22 sellers

Flapen Score

Loreal Mascara against its category

The dotted line is the Beauty average. Past it, Loreal Mascara is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Mascara market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Loreal Mascara 65K times last year and spent an estimated $128K. One brand takes every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
4.1%
Market size, estimated
$128Ka year
Peak month
November2.0× the quietest month
Top search term
loreal mascara43K searches a year

02 · Price

A sale here is worth $47.64.

Listings sell for $47.64 on average, from $28.63 to $105.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $47.64 that is $5K to $12K a year per listing.

Average price
$47.64inside the $15 to $100 sweet spot
Price range
$28.63–$105.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Beauty. It carries 13,121 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Beauty
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
13,121per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Loreal Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$19K$38K$58K$77K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • L'Oreal Paris100%

Demand

Loreal Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Loreal Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal mascara43K/yr
  • loreal panorama mascara10K/yr
  • panorama mascara loreal8K/yr
  • mascara loreal5K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Mascara

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
42%of negative reviews mention “جودة الرموش”
1.3%of orders come back
“Damaged my lashes”
A buyer, on “جودة الرموش”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Loreal Mascara questions

Answered from the same tracked data.