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Loccitane

Fail

The top 5 brands take 100% of clicks, so Loccitane is a Fail.

Flapen Score
36
36 / 100
Ranks 422 of 445 Beauty niches · −15 vs the category median of 51
Market size
$62K/yr76K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
68%top-5 click share · 1 brands · 5 sellers

Flapen Score

Loccitane against its category

The dotted line is the Beauty average. Past it, Loccitane is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loccitane market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Loccitane 76K times last year and spent an estimated $62K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
0.8%
Market size, estimated
$62Ka year
Top search term
loccitane68K searches a year

02 · Price

A sale here is worth $103.38.

Listings sell for $103.38 on average, from $37.48 to $174.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $103.38 that is $0 to $10K a year per listing.

Average price
$103.38above the $15 to $100 sweet spot
Price range
$37.48–$174.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.6% of listings are out of stock. The average listing ranks #139 within Beauty. It carries 2,637 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
36.6%
Average rank
#139in Beauty
Average rating
4.58 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,637per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
82 months

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • L'OCCITANE100%

Demand

Loccitane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Loccitane

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “يشم”
22%of negative reviews mention “القيمة مقابل المال”
0.9%of orders come back
“A bit expensive”
A buyer, on “القيمة مقابل المال”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Loccitane questions

Answered from the same tracked data.