lipstick
Worth a lookShows a sweet-spot price point ($26.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.78avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$5.60–$77.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Okay$264K$264K/yr · 1.1M searches
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad12,691.51avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, lipstick is a $264K/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lipstick market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $335K–$402K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.8%
- Avg brand age
- 54 months
- Avg seller age
- 62 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
117
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
24%
Top 20: 52%
Open market
15%
- MAYBELLINE52%
- Wet n Wild9%
- MARS9%
- Essence Cosmetics6%
- Rimmel6%
- Kiko Milano4%
- Open — no brand owns it (12 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Top lipstick search terms
- lipstick278K/yr
- lipstik214K/yr
- lips160K/yr
- maybelline lip stic35K/yr
- nude lipstick75K/yr
- wet n wild45K/yr
- maybelline superstay matte ink28K/yr
- lip33K/yr
- maybelline lipstick36K/yr
- روج25K/yr
Top lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Superstay Matte Liquid Lipstick Ink 65 Sedcutress
MAYBELLINE$24.644.3★32,155 rev
Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 35 CHEEKY
MAYBELLINE$27.994.3★26,084 rev
MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
MARS$17.754.1★1,210 rev
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
Kiko Milano$59.714.6★1,106 rev
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
Wet n Wild$10.304.3★23,868 rev
Newest
by launch date
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
MAYBELLINE$30.451,961 rev
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
Kiko Milano$59.711,106 rev
Maybelline New York Super Stay Teddy Tint Plushwear and Transferproof Delivers up to 12 hours of Long-lasting Blurred Matte Soft Lip Color 55 KNEEHIGH
MAYBELLINE$28.662,842 rev
Vaseline x Emily in Paris Limited Edition Nude Nouveau Nude Tinted Lip Balm Stick Up to 24-Hr Moisturization 3g
Vaseline$18.55481 rev
MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
MARS$17.751,210 rev
Trending
90-day click momentum
LAKMÉ Cushion Matte Lipstick Burgundy Bloom 4.5 g
LAKMÉ$23.613.9★
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
Kiko Milano$59.714.6★
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
MAYBELLINE$30.454.3★
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
Wet n Wild$10.304.3★
Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Rich Ruby 1 Count
MAYBELLINE$26.984.0★
What buyers say about lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Excellent product”
“Good product, long lasting”
“hydrating”
“It smells so good”
“My favorite shade for darker skin tones”
“Definitely worth it”
“Smooth application”
“exactly as described”
“Goes really well with my warm undertone complexion”
What buyers complain about
“not really same as picture color”
“Extreme dry”
“Poor quality”
“They feel sticky”
“does not stay for long”
“average texture feel”
“Waste of money”
“Be aware it is not red like shown in the picture”
“has a strong artificial taste and smell”
“it was used before as the cap of product have liquid stain on”
Top return reasons
Common questions
- Is lipstick profitable to sell on Amazon United Arab Emirates?
- The niche generates $264K/yr across 88 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the lipstick niche?
- 18 brands and 117 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lipstick?
- Top complaints mined from reviews: لون, رطب/جاف, الجودة الشاملة. The return rate is 1.8%.
- When does demand for lipstick peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lipstick niche?
- Listings span $5.60–$77.81; the average listing price is $26.78 (sweet spot $15–$100). The average incumbent carries 12,692 reviews — the moat a new listing must climb.