Lipstick
Lipstick shows a sweet-spot price point ($26.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Is Lipstick profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Lipstick is a $264K/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 59/100.
Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +14.4% over the last 90 days and 0.9% of searches end in a purchase.
$264K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 88 products
Top Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline New York Superstay Matte Liquid Lipstick Ink 65 Sedcutress
- Price
- $24.64
- Rating
- 4.3/5
- Reviews
- 32,155
- Age
- 8y ago
Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 35 CHEEKY
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 26,084
- Age
- 4y ago
MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
- Price
- $17.75
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 2y ago
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
- Price
- $10.30
- Rating
- 4.3/5
- Reviews
- 23,868
- Age
- 13y ago
Trending
90-day click momentum
LAKMÉ Cushion Matte Lipstick Burgundy Bloom 4.5 g
- Price
- $23.61
- Rating
- 3.9/5
- Reviews
- 14,877
- Age
- 5y ago
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
- Price
- $10.30
- Rating
- 4.3/5
- Reviews
- 23,868
- Age
- 13y ago
Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Rich Ruby 1 Count
- Price
- $26.98
- Rating
- 4.0/5
- Reviews
- 47,241
- Age
- 10y ago
Newest
by launch dateMaybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago
KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago
Maybelline New York Super Stay Teddy Tint Plushwear and Transferproof Delivers up to 12 hours of Long-lasting Blurred Matte Soft Lip Color 55 KNEEHIGH
- Price
- $28.66
- Rating
- 4.0/5
- Reviews
- 2,842
- Age
- 1y ago
Vaseline x Emily in Paris Limited Edition Nude Nouveau Nude Tinted Lip Balm Stick Up to 24-Hr Moisturization 3g
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 1y ago
MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
- Price
- $17.75
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
117
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
24%
Top 20: 52%
Open market
15%
- MAYBELLINE52%
- Wet n Wild9%
- MARS9%
- Essence Cosmetics6%
- Rimmel6%
- Kiko Milano4%
- Open — no brand owns it (12 brands, 15%)
Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Top Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lipstick278K/yr
- lipstik214K/yr
- lips160K/yr
- maybelline lip stic35K/yr
- nude lipstick75K/yr
- wet n wild45K/yr
- maybelline superstay matte ink28K/yr
- lip33K/yr
- maybelline lipstick36K/yr
- روج25K/yr
What reviews say buyers love and hate about Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Beautiful Colors”
“Excellent product”
“Good product, long lasting”
“hydrating”
“It smells so good”
What buyers complain about
80% of reviews“not really same as picture color”
“Extreme dry”
“Poor quality”
“They feel sticky”
“does not stay for long”
Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
