Lipstick
MaybeProducts sell for $26.78 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Lipstick is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 445 Beauty niches · +8 vs the category median of 5159
- Market size
- $264K/yr1.1M searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 24%top-5 click share · 18 brands · 117 sellers
Flapen Score
Lipstick against its category
The dotted line is the Beauty average. Past it, Lipstick is stronger. Inside it, weaker.
Market
The Lipstick market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lipstick 1.1M times last year and spent an estimated $264K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $264Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- lipstick278K searches a year
02 · Price
A sale here is worth $26.78.
Listings sell for $26.78 on average, from $5.60 to $77.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $26.78 that is $3K to $7K a year per listing.
- Average price
- $26.78inside the $15 to $100 sweet spot
- Price range
- $5.60–$77.81
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #160 within Beauty. It carries 12,692 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #160in Beauty
- Average rating
- 4.16 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12,692per listing
- Listings tracked
- 88
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Lipstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maybelline New York Superstay Matte Liquid Lipstick Ink 65 Sedcutress
- Price
- $24.64
- Rating
- 4.3/5
- Reviews
- 32,155
- Age
- 8y ago

Maybelline New York Super Stay Vinyl Ink Longwear Transfer Proof Liquid Matte Lipstick 35 CHEEKY
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 26,084
- Age
- 4y ago

MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
- Price
- $17.75
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 2y ago

KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago

wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
- Price
- $10.30
- Rating
- 4.3/5
- Reviews
- 23,868
- Age
- 13y ago
Trending
90-day click momentum
LAKMÉ Cushion Matte Lipstick Burgundy Bloom 4.5 g
- Price
- $23.61
- Rating
- 3.9/5
- Reviews
- 14,877
- Age
- 5y ago

KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago

Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago

wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Dark Pink Frost
- Price
- $10.30
- Rating
- 4.3/5
- Reviews
- 23,868
- Age
- 13y ago

Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Rich Ruby 1 Count
- Price
- $26.98
- Rating
- 4.0/5
- Reviews
- 47,241
- Age
- 10y ago
Newest
by launch date
Maybelline New York Lifter Glaze Oil Balm Lipstick Hydrating Glossy Balm for Smooth Juicy Lips With Hyaluronic Acid + Acerola Cherry Extract 007 Berry Haze
- Price
- $30.45
- Rating
- 4.3/5
- Reviews
- 1,961
- Age
- 10mo ago

KIKO Milano Smart Fusion Lip Set 03 Lip Set with 3 Lipsticks with Glossy Finish
- Price
- $59.71
- Rating
- 4.6/5
- Reviews
- 1,106
- Age
- 1y ago

Maybelline New York Super Stay Teddy Tint Plushwear and Transferproof Delivers up to 12 hours of Long-lasting Blurred Matte Soft Lip Color 55 KNEEHIGH
- Price
- $28.66
- Rating
- 4.0/5
- Reviews
- 2,842
- Age
- 1y ago

Vaseline x Emily in Paris Limited Edition Nude Nouveau Nude Tinted Lip Balm Stick Up to 24-Hr Moisturization 3g
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 1y ago

MARS Creamy Matte Long Lasting Lipstick for Women | Creamy Lipstick | Single Swipe Application | Smooth & Light Weight (3.2 gm) (12-Khoobsurat Kuchipudi)
- Price
- $17.75
- Rating
- 4.1/5
- Reviews
- 1,210
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
117
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
24%
Top 20: 52%
Open market
15%
- MAYBELLINE52%
- Wet n Wild9%
- MARS9%
- Essence Cosmetics6%
- Rimmel6%
- Kiko Milano4%
- Open — no brand owns it (12 brands, 15%)
Demand
Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Lipstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lipstick278K/yr
- lipstik214K/yr
- lips160K/yr
- maybelline lip stic35K/yr
- nude lipstick75K/yr
- wet n wild45K/yr
- maybelline superstay matte ink28K/yr
- lip33K/yr
- maybelline lipstick36K/yr
- روج25K/yr
Reviews and returns
What reviews say buyers love and hate about Lipstick
We read the reviews and the return reasons for every product selling here.
“not really same as picture color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lipstick questions
Answered from the same tracked data.









