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Lip Stain

Lip Stain shows beatable incumbent ratings (4.0★), but soft demand (-6.1% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 45% of 445 Beauty niches · +1 vs the category median of 51

Market size 41Growth 22Conversion 25Competition 65Returns 92Price range 74Avg price 94Brand share 25Review moat 23Quality gap 96
This niche Category average · 445 niches

Is Lip Stain profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Lip Stain is a $209K/yr Amazon United Arab Emirates market (211K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.

Lip Stain: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.1% over the last 90 days and 2.0% of searches end in a purchase.

$209K

revenue / yr

Units sold / yr5K
Search volume / yr-6.1%211K
Conversion rate2.0%
Avg price$48.79

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 53
Top-5 product click share46%
Open market10%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement59%
New entrants (1y)9· 5 succeeded
Avg rating4.0★
Avg reviews6,810

Top Lip Stain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$17K$25K$33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

53

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

8%

  • NYX PROFESSIONAL MAKEUP40%
  • Wonderskin31%
  • Essence Cosmetics9%
  • SHEGLAM6%
  • Erinde3%
  • Sacheu2%
  • Open — no brand owns it (6 brands, 8%)

Lip Stain demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR2.0%Products39Brands12Top 5 Brands90%OOS Rate11.3%Rating4.0★Reviews6,810Avg BSR#27
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×

Top Lip Stain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lip stain73K/yr
  • nyx lip stain58K/yr
  • wonderskin lip stain22K/yr
  • wonderskin10K/yr
  • lip stain peel off14K/yr
  • peel off lip stain12K/yr
  • lip tint peel off8K/yr
  • nyx lip iv9K/yr
  • lip liner stain5K/yr

What reviews say buyers love and hate about Lip Stain

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
لون44%

Good color

سهولة التطبيق15%

Easy to apply

ملمس ناعم8%

its smooth to apply

متانة7%

It stays on for a good amount of time

القيمة مقابل المال7%

Good and affordable

What buyers complain about

94% of reviews
لون29%

Not good colour dosnt stay

يشم17%

bad smell

حالة المنتج8%

so I can't tell if it had already been used

الحساسية - بشكل عام8%

it burns my lips

مقاومة البقع8%

it was used before as the cap of product have liquid stain on

Lip Stain return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون
34%
2حالة المنتج
11%
3رطب/جاف
7%
4يشم
7%
5مانع للتسرب
6%

Common Lip Stain questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Stain 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $209K/yr across 39 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved -6.1% over the last 90 days.
Search demand for Lip Stain on Amazon United Arab Emirates peaks in Jan–Feb–Mar, where the busiest month runs 2.5× the quietest.