Lip Liner
MaybeReturns run at only 0.9% of orders. But buyers convert on only 1.8% of searches, so Lip Liner is a Maybe.
- Flapen Score
- 51 / 100Ranks 223 of 445 Beauty niches · on the category median51
- Market size
- $180K/yr588K searches / yr
- 90-day growth
- +5.9%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 56 sellers
Flapen Score
Lip Liner against its category
The dotted line is the Beauty average. Past it, Lip Liner is stronger. Inside it, weaker.
Market
The Lip Liner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lip Liner 588K times last year and spent an estimated $180K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.
- Searches, last 12 months
- 588K
- Growth, 90 days vs prior 90
- +5.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $180Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- lip liner195K searches a year
02 · Price
A sale here is worth $17.18.
Listings sell for $17.18 on average, from $5.14 to $39.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.18 that is $2K to $4K a year per listing.
- Average price
- $17.18inside the $15 to $100 sweet spot
- Price range
- $5.14–$39.44
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #67 within Beauty. It carries 9,328 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #67in Beauty
- Average rating
- 4.22 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,328per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Lip Liner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Vegan Cold Brew 55
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 3,596
- Age
- 7y ago

Rimmel London Lasting Matte Lip Liner 790 Brownie Pie 1.2g
- Price
- $14.92
- Rating
- 4.2/5
- Reviews
- 18,298
- Age
- 5y ago

Flormar Waterproof Lip Liner Pencil 244 Chocolate Fondue Long-Lasting Smudge-Proof Brown Lip Pencil
- Price
- $17.26
- Rating
- 4.1/5
- Reviews
- 673
- Age
- 6y ago

essence 8h matte comfort lipliner 10
- Price
- $7.66
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago

Swiss Beauty Bold Matte Lip Liner Long-Lasting Non-Drying Creamy Formula with Castor Oil Lightweight Easy Blend Fuller Lip Effect Dermatologically Tested
- Price
- $14.68
- Rating
- 4.2/5
- Reviews
- 17,471
- Age
- 1y ago
Trending
90-day click momentum
Essence 4059729384430 8h matte comfort lipliner 07
- Price
- $7.31
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 3y ago

essence line n STAIN! Tattoo Lip Liner No. 01 Red Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.93
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago

MAYBELLINE LIFTER LINER 08 FINE LINE - Lip Liner Makeup with Hyaluronic Acid
- Price
- $19.35
- Rating
- 4.4/5
- Reviews
- 3,549
- Age
- 1y ago

Rimmel London Lasting Matte Lip Liner 790 Brownie Pie 1.2g
- Price
- $14.92
- Rating
- 4.2/5
- Reviews
- 18,298
- Age
- 5y ago

NYX Professional Makeup Lip Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Up All Night
- Price
- $39.44
- Rating
- 4.0/5
- Reviews
- 2,061
- Age
- 8mo ago
Newest
by launch date
NYX Professional Makeup Lip Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Up All Night
- Price
- $39.44
- Rating
- 4.0/5
- Reviews
- 2,061
- Age
- 8mo ago

essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.70
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago

essence line n STAIN! Tattoo Lip Liner No. 01 Red Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
- Price
- $10.93
- Rating
- 4.0/5
- Reviews
- 1,421
- Age
- 1y ago

essence 8h matte comfort lipliner 10
- Price
- $7.66
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago

MAYBELLINE LIFTER LINER 08 FINE LINE - Lip Liner Makeup with Hyaluronic Acid
- Price
- $19.35
- Rating
- 4.4/5
- Reviews
- 3,549
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
56
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
6%
- NYX PROFESSIONAL MAKEUP27%
- Rimmel21%
- Flormar20%
- Essence Cosmetics16%
- SWISS BEAUTY5%
- SHEGLAM4%
- Open — no brand owns it (2 brands, 6%)
Demand
Lip Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Lip Liner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip liner195K/yr
- flormar95K/yr
- rimmel36K/yr
- nyx lip liner38K/yr
- nyx lip gloss25K/yr
- lipliner28K/yr
- فلورمار22K/yr
- flormar lip liner20K/yr
- brown lip liner22K/yr
- nyx lip17K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Liner
We read the reviews and the return reasons for every product selling here.
“maybe I need a lighter shade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Liner questions
Answered from the same tracked data.









