lip liner
Worth a lookShows low returns (0.9%), but weak search conversion (1.8%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Good$5.14–$39.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$180K$180K/yr · 588K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,328.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, lip liner is a $180K/yr Amazon United Arab Emirates market (588K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lip liner market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $172K–$215K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.6%
- Avg brand age
- 48 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
56
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
6%
- NYX PROFESSIONAL MAKEUP27%
- Rimmel21%
- Flormar20%
- Essence Cosmetics16%
- SWISS BEAUTY5%
- SHEGLAM4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top lip liner search terms
- lip liner195K/yr
- flormar95K/yr
- rimmel36K/yr
- nyx lip liner38K/yr
- nyx lip gloss25K/yr
- lipliner28K/yr
- فلورمار22K/yr
- flormar lip liner20K/yr
- brown lip liner22K/yr
- nyx lip17K/yr
Top lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Vegan Cold Brew 55
NYX PROFESSIONAL MAKEUP$14.424.4★3,596 rev
Rimmel London Lasting Matte Lip Liner 790 Brownie Pie 1.2g
Rimmel$14.924.2★18,298 rev
Flormar Waterproof Lip Liner Pencil 244 Chocolate Fondue Long-Lasting Smudge-Proof Brown Lip Pencil
Flormar$17.264.1★673 rev
essence 8h matte comfort lipliner 10
Essence Cosmetics$7.664.0★100 rev
Swiss Beauty Bold Matte Lip Liner Long-Lasting Non-Drying Creamy Formula with Castor Oil Lightweight Easy Blend Fuller Lip Effect Dermatologically Tested
SWISS BEAUTY$14.684.2★17,471 rev
Newest
by launch date
NYX Professional Makeup Lip Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Up All Night
NYX PROFESSIONAL MAKEUP$39.442,061 rev
essence line n STAIN! Tattoo Lip Liner No. 02 Brown Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
Essence Cosmetics$10.701,421 rev
essence line n STAIN! Tattoo Lip Liner No. 01 Red Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
Essence Cosmetics$10.931,421 rev
essence 8h matte comfort lipliner 10
Essence Cosmetics$7.66100 rev
MAYBELLINE LIFTER LINER 08 FINE LINE - Lip Liner Makeup with Hyaluronic Acid
MAYBELLINE$19.353,549 rev
Trending
90-day click momentum
Essence 4059729384430 8h matte comfort lipliner 07
Essence Cosmetics$7.314.3★
essence line n STAIN! Tattoo Lip Liner No. 01 Red Long-Lasting Defining Colouring Effect Colour-Intensive Vegan No Perfume No Alcohol No Parabens Pack of 1 (2.5 ml)
Essence Cosmetics$10.934.0★
MAYBELLINE LIFTER LINER 08 FINE LINE - Lip Liner Makeup with Hyaluronic Acid
MAYBELLINE$19.354.4★
Rimmel London Lasting Matte Lip Liner 790 Brownie Pie 1.2g
Rimmel$14.924.2★
NYX Professional Makeup Lip Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Up All Night
NYX PROFESSIONAL MAKEUP$39.444.0★
What buyers say about lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good color”
“lasts really well”
“smooth application, no streaks, beautiful color for cool toned skin”
“Good, same as describe”
“Worth the money”
“Amazing long-lasting stain”
“its smooth to apply”
“stays put without smudging”
“I love that its waterproof”
What buyers complain about
“maybe I need a lighter shade”
“bad smell”
“It only brings out water”
“it was used before as the cap of product have liquid stain on”
“it burns my lips”
“It was broken”
“so I can't tell if it had already been used”
“doesnt last that long”
“Total waisted of money”
Top return reasons
Common questions
- Is lip liner profitable to sell on Amazon United Arab Emirates?
- The niche generates $180K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lip liner niche?
- 8 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in lip liner?
- Top complaints mined from reviews: لون, يشم, مقاومة الماء. The return rate is 0.9%.
- When does demand for lip liner peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the lip liner niche?
- Listings span $5.14–$39.44; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 9,328 reviews — the moat a new listing must climb.