Lip Gloss
FailThe top 5 brands take 99% of clicks, so Lip Gloss is a Fail.
- Flapen Score
- 47 / 100Ranks 307 of 445 Beauty niches · −4 vs the category median of 5147
- Market size
- $198K/yr556K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 40%top-5 click share · 6 brands · 65 sellers
Flapen Score
Lip Gloss against its category
The dotted line is the Beauty average. Past it, Lip Gloss is stronger. Inside it, weaker.
Market
The Lip Gloss market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lip Gloss 556K times last year and spent an estimated $198K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.
- Searches, last 12 months
- 556K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $198Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- lip gloss282K searches a year
02 · Price
A sale here is worth $21.16.
Listings sell for $21.16 on average, from $5.57 to $39.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.16 that is $2K to $5K a year per listing.
- Average price
- $21.16inside the $15 to $100 sweet spot
- Price range
- $5.57–$39.97
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #61 within Beauty. It carries 9,944 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 98%
- Out of stock, average day
- 2.5%
- Average rank
- #61in Beauty
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,944per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lip Gloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
essence JUICY BOMB shiny lipgloss 102
- Price
- $5.60
- Rating
- 4.4/5
- Reviews
- 3,494
- Age
- 2y ago

Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 5.4 ml Shade: 003 Moon
- Price
- $18.02
- Rating
- 4.3/5
- Reviews
- 27,499
- Age
- 5y ago

essence Juicy Bomb Shiny Lip Gloss No. 103 Proud Papaya Radiant Fresh Shimmering Vegan Alcohol Free Parabens No Microplastic Particles 10 ml
- Price
- $5.57
- Rating
- 4.5/5
- Reviews
- 3,899
- Age
- 2y ago

essence extreme shine volume lipgloss 13
- Price
- $10.52
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

e.l.f. Lip Lacquer Nourishing Non-Sticky Ultra-Shine Lip Gloss With Sheer Color Infused With Vitamins A & E Vegan & Cruelty-Free Wild Rose
- Price
- $23.82
- Rating
- 4.4/5
- Reviews
- 4,885
- Age
- 6y ago
Trending
90-day click momentum
essence extreme shine volume lipgloss 16
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 10mo ago

essence CHILI BOMB shiny lipgloss 01
- Price
- $7.66
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 10mo ago

NYX Professional Makeup Jelly Job Full-Bodied Shine Gloss Lip-Smoothing Shine Hyper-Glossy Finish Toast N Jelly
- Price
- $35.97
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 8mo ago

essence cosmetics Extreme Shine Volume Lip Gloss No. 09 Shadow Rose Nude Radiant Fresh Glossy Translucent Vegan Oil-Free Alcohol Free (5 ml)
- Price
- $19.56
- Rating
- 4.4/5
- Reviews
- 3,405
- Age
- 1y ago

essence CHOCO BOMB Shiny Lip Gloss No. 01 Brown Natural Shiny Radiant Fresh Shimmering Vegan No Preservatives No Parabens No Microplastic Particles Pack of 10 ml
- Price
- $7.33
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 10mo ago
Newest
by launch date
NYX Professional Makeup Jelly Job Full-Bodied Shine Gloss Lip-Smoothing Shine Hyper-Glossy Finish Toast N Jelly
- Price
- $35.97
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 8mo ago

essence CHOCO BOMB Shiny Lip Gloss No. 01 Brown Natural Shiny Radiant Fresh Shimmering Vegan No Preservatives No Parabens No Microplastic Particles Pack of 10 ml
- Price
- $7.33
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 10mo ago

essence extreme shine volume lipgloss 16
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 10mo ago

essence CHILI BOMB shiny lipgloss 01
- Price
- $7.66
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 10mo ago

Maybelline New York Lifter Gloss Honeyd Hydrating Lip Gloss with Hyaluronic Acid 027 Toffee 5.4ml
- Price
- $25.69
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
0%
- Essence Cosmetics50%
- MAYBELLINE27%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP6%
- SHEGLAM5%
- Generic1%
- Open — no brand owns it (0%)
Demand
Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Lip Gloss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip gloss282K/yr
- essence lip gloss42K/yr
- lipgloss39K/yr
- maybelline lip gloss39K/yr
- elf lip gloss22K/yr
- gloss21K/yr
- juicy bomb15K/yr
- قلوس13K/yr
- elf lip oil22K/yr
- lip gloss essence8K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Gloss
We read the reviews and the return reasons for every product selling here.
“Cheap Color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Gloss questions
Answered from the same tracked data.









