lip gloss
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.57–$39.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 556K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,943.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, lip gloss is a $198K/yr Amazon United Arab Emirates market (556K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lip gloss market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $169K–$212K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 59%
- Out of stock
- 2.5%
- Avg brand age
- 44 months
- Avg seller age
- 64 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
0%
- Essence Cosmetics50%
- MAYBELLINE27%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP6%
- SHEGLAM5%
- Generic1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top lip gloss search terms
- lip gloss282K/yr
- essence lip gloss42K/yr
- lipgloss39K/yr
- maybelline lip gloss39K/yr
- elf lip gloss22K/yr
- gloss21K/yr
- juicy bomb15K/yr
- قلوس13K/yr
- elf lip oil22K/yr
- lip gloss essence8K/yr
Top lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essence JUICY BOMB shiny lipgloss 102
Essence Cosmetics$5.604.4★3,494 rev
Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 5.4 ml Shade: 003 Moon
MAYBELLINE$18.024.3★27,499 rev
essence Juicy Bomb Shiny Lip Gloss No. 103 Proud Papaya Radiant Fresh Shimmering Vegan Alcohol Free Parabens No Microplastic Particles 10 ml
Essence Cosmetics$5.574.5★3,899 rev
essence extreme shine volume lipgloss 13
Essence Cosmetics$10.524.4★216 rev
e.l.f. Lip Lacquer Nourishing Non-Sticky Ultra-Shine Lip Gloss With Sheer Color Infused With Vitamins A & E Vegan & Cruelty-Free Wild Rose
e.l.f.$23.824.4★4,885 rev
Newest
by launch date
NYX Professional Makeup Jelly Job Full-Bodied Shine Gloss Lip-Smoothing Shine Hyper-Glossy Finish Toast N Jelly
NYX PROFESSIONAL MAKEUP$35.97159 rev
essence CHOCO BOMB Shiny Lip Gloss No. 01 Brown Natural Shiny Radiant Fresh Shimmering Vegan No Preservatives No Parabens No Microplastic Particles Pack of 10 ml
Essence Cosmetics$7.33582 rev
essence extreme shine volume lipgloss 16
Essence Cosmetics$11.92330 rev
essence CHILI BOMB shiny lipgloss 01
Essence Cosmetics$7.66176 rev
Maybelline New York Lifter Gloss Honeyd Hydrating Lip Gloss with Hyaluronic Acid 027 Toffee 5.4ml
MAYBELLINE$25.69184 rev
Trending
90-day click momentumessence extreme shine volume lipgloss 16
Essence Cosmetics$11.924.4★
essence CHILI BOMB shiny lipgloss 01
Essence Cosmetics$7.664.2★
NYX Professional Makeup Jelly Job Full-Bodied Shine Gloss Lip-Smoothing Shine Hyper-Glossy Finish Toast N Jelly
NYX PROFESSIONAL MAKEUP$35.974.3★
essence cosmetics Extreme Shine Volume Lip Gloss No. 09 Shadow Rose Nude Radiant Fresh Glossy Translucent Vegan Oil-Free Alcohol Free (5 ml)
Essence Cosmetics$19.564.4★
essence CHOCO BOMB Shiny Lip Gloss No. 01 Brown Natural Shiny Radiant Fresh Shimmering Vegan No Preservatives No Parabens No Microplastic Particles Pack of 10 ml
Essence Cosmetics$7.334.4★
What buyers say about lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Love the color”
“So hydrating and beautiful”
“Very good quality”
“It smells nice”
“My favorite shade for darker skin tones”
“Cute /small”
“Good quality for this price, shiny”
“Definitely worth it”
“Good to use”
“it dispense the perfect amount of lip gloss”
What buyers complain about
“Cheap Color”
“Smell”
“Sticky”
“Not hydrating for more than an hour max”
“Pasty and unpleasant”
“it was used before as the cap of product have liquid stain on”
“A bit small”
“does not stay for long”
“It does leak a bit”
“So sticky and cant remove it even with make up removal”
Top return reasons
Common questions
- Is lip gloss profitable to sell on Amazon United Arab Emirates?
- The niche generates $198K/yr across 44 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the lip gloss niche?
- 6 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in lip gloss?
- Top complaints mined from reviews: لون, يشم, الالتصاق. The return rate is 1.3%.
- When does demand for lip gloss peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lip gloss niche?
- Listings span $5.57–$39.97; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 9,944 reviews — the moat a new listing must climb.