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Lip Gloss

Fail

The top 5 brands take 99% of clicks, so Lip Gloss is a Fail.

Flapen Score
47
47 / 100
Ranks 307 of 445 Beauty niches · −4 vs the category median of 51
Market size
$198K/yr556K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
40%top-5 click share · 6 brands · 65 sellers

Flapen Score

Lip Gloss against its category

The dotted line is the Beauty average. Past it, Lip Gloss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Gloss market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lip Gloss 556K times last year and spent an estimated $198K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
1.7%
Market size, estimated
$198Ka year
Peak month
November1.5× the quietest month
Top search term
lip gloss282K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $5.57 to $39.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.16 that is $2K to $5K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$5.57–$39.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #61 within Beauty. It carries 9,944 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#61in Beauty
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,944per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lip Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$8K$16K$24K$32K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

0%

  • Essence Cosmetics50%
  • MAYBELLINE27%
  • e.l.f.12%
  • NYX PROFESSIONAL MAKEUP6%
  • SHEGLAM5%
  • Generic1%
  • Open — no brand owns it (0%)

Demand

Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Lip Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip gloss282K/yr
  • essence lip gloss42K/yr
  • lipgloss39K/yr
  • maybelline lip gloss39K/yr
  • elf lip gloss22K/yr
  • gloss21K/yr
  • juicy bomb15K/yr
  • قلوس13K/yr
  • elf lip oil22K/yr
  • lip gloss essence8K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Gloss

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “لون”
21%of negative reviews mention “لون”
1.3%of orders come back
“Cheap Color”
A buyer, on “لون”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lip Gloss questions

Answered from the same tracked data.